Having a company website is essential. Unfortunately, most websites are forced to adopt a formal stance to maintain corporate propriety. Which does not allow the company to engage its customers in an informal manner designed to boost brand loyalty. This pressing need for businesses is the single-most-important reason for them to turn to social media like Instagram. Marketers can take the process one step further by integrating Instagram into their web designs. This will better personal connections with their target audiences. A quick look at some of the main reasons for web developers to integrate Instagram into web design:
Helps to build a more credible and trustworthy brand
Designing a website can be a complicated business. Today’s customers are extremely discerning and constantly on the lookout for evidence of the business being trustworthy. It is essential for web developers to try to ensure that the products and services are represented authentically. And that the web pages are designed professionally, keeping in mind current trends. When a website is authentic in its representation and has content that gives them the information and insights they look for, it will have visitors coming back repeatedly. It helps in increasing brand recall, and with time customer loyalty develops if the brand lives up to their expectations. By integrating Instagram in the website design, web developers can bring the best of both worlds on the same platform.
Cost-effective engagement with the target audience
One of the most compelling reasons for marketers to consider integrating Instagram into their web design is that it is a very cost-effective method of engaging with potential customers. Both your website and your Instagram account already exists independently. You are just taking the step to seamlessly bridge the gap between the two. It can be helpful to increase brand awareness and boost the level of engagement, thereafter, for visitors to your website. It’s now easier to effectively integrate the traditional gap between the formal approach of the website and the relatively casual ambience of Instagram. This will allow visitors to the website to enjoy the best of both worlds. Visitors to the website now tend to spend a longer time on the site and thus serve to send out strong SEO signals that improve the site rankings.
Helps to promote the brand better
Since paid-for advertisements suffer from a general lack of credibility, brand promotion using Instagram is a good alternative. This allows you to showcase products and services. Instagram is extremely versatile with marketers. It’s a chance to showcase their offerings not only through posts but also on Instagram Stories. As well as IGTV, which allows live streaming. Therefore, there’s little restriction of brand promotion activities. That’s because now you can integrate Instagram on your website and expose your brand to a new audience. Customers visiting your website can not only check out your products and services on the site but also go on to explore what users have to say in the Instagram comments. According to https://www.huffpost.com, the first impression created by a website is important, and incorporating Instagram in it certainly helps marketers project an up-to-date look.
Boost the number of your Instagram followers
Marketing success is closely linked with the number of potential customers who are aware of the brand and want to engage with it. One of the most important focuses of having a social media presence is to increase the reach of the brand by constantly acquiring new followers. Adding the Instagram profile to your website helps marketers to take advantage of the traffic generation. This is through SEO and brand advertising. It also increases the awareness of the brand by offering another opportunity to the target audience. If these visitors find your business interesting, they will want to follow you on Instagram for latest news and updates.
Continue Reading: Creative tactics to get more followers on Instagram
Incorporating Instagram into your web design can indeed be a smart move for marketers who want to boost their brand reach. As well as customer engagement as quickly as possible. The multiple benefits, combined with the relative ease of integration, makes the concept even more attractive.