Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

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Measuring ROI for guest content

In recent years, there has been a breakthrough in the field of marketing ROI. Whereas in the past, marketers could only demurely cast their eyes down and mumble something about brand awareness and customer loyalty when asked where the budget…
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How to Grow Your Website’s Online Presence with SEO

You can't have a stable online presence for your website without an SEO plan. From social media posts to creating content on your site seen by the search engine, you need a call of action to help you build brand awareness. It takes time to create…
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Short Story Tips: How Freelancers Can Improve Their Creative Writing

Creative writing is when a freelance writer comes up with content that breaks the barrier of professionalism or any form of technical literature to come up with content through the creation of characters in situations. Creativity is always made…
social-media-strategies-copywriter-collectiveSocial Media Strategies-copywritercollective

Social Media Strategies You Should Know for 2021

Navigating the world of social media can be daunting. That’s why we’re sharing our tips on how to build a Social Media plan that can help you define your brand's targets, increase audience engagement and maximize your social marketing strategy…
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What are the best practices to avoid the problem of duplicate content?

Duplicate content is problematic for Google. During SEO implementation, you must avoid the pitfalls that can set back your campaign.  To prevent duplicate content, ensure that the content you publish is one of a kind. An exact copy shouldn't…
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What Do You Need to Know about Creating Content for Moving Company Blog?

The moving services industry is a multi-million dollar industry but the ability to increase sales and grow your business hinges a lot on your marketing strategies.  This applies to almost every other industry, so there is a lot that we can…
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10 Most common SEO mistakes

SEO, for a large part, is the backbone of content marketing. In fact, it is now more prominent than ever. Many of you know this already and would plan accordingly. You optimize your content to get ahead in the SERPS and get the desired traffic.…
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How blogger outreach can grow your copywriting business

Being a copywriter is a great way to flex your creative muscles while earning some money! It’s also a highly competitive market, and it can be difficult to start building a client base when you don’t have testimonials. One way to start building…
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The #1 mistake almost all brands make with their content

We'll go into the number one mistake almost all brands make with their content.But before that, let me tell you a quick story.Imagine meeting an attractive person online.You asked her out for a date. She said yes.You're incredibly…
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Email copywriting tips to create content people want to read

Let’s make one thing clear right away: email copywriting could be a bit hard.The fact that makes it hard is the abundant competition. With an average person receiving over a hundred emails every day, engaging them can be a challenge.But…
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4 Steps to writing effective and compelling landing page copy

In the world of marketers, sales pages and landing pages are high ranking members. Every digital marketer should know just how important these pages are to acquiring and converting leads to sales. Hence, it is also important that the copy used…
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How does the COVID-19 outbreak affect content marketing and SEO?

The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…