Content & Strategy

Read about the posts about the category Content & Strategy of How to be a copywriter by Copywriter Collective.

writing-style-guide-copywriter-collective

Do you have a Writing Style Guide?

Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…
write-sweet-short-copy-copywriter-collective

How To Write Short Copy — And Keep It Sweet

  A short(ish) guide on how to write short copyDid you know that, right now, there are models, actors and famous people flying all over the world with a cashmere wrap and scented candle?But of course … because that’s what…
tone-of-voice-copy-copywriter-collective

What Is Tone Of Voice In Copy And Why Does It Matter?

Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have a great deal of choice these days. So how do you make your brand stand up…
professional-turning-browsers-buyers-copywriter-collective

What a Professional Copywriter Knows About Turning Browsers into Buyers That Your English Teacher Would Slap You Silly for Doing

When writing web copy or web content, you have just eight seconds to rivet your visitors into place. Here’s how to put your web visitors on a slippery slope that carries them along to the destination you want them to reach and the decision…
need-first-write-later-copywriter-collective

Why you need to think first and write later – especially for business

“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago.Yet how many of us take on a business writing exercise – email, blog post, even web page…
writing-business-bad-copywriter-collective

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly.That’s largely because people writing “we-wee”…
content-marketing-waste-time-copywriter-collective

Is Content Marketing a Waste of Time?

She was summoned to the office.Anxiety, panic and stress surfaced. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about.It wasn’t good.It was 6 months into a 12-month digital…
lessons-picked-attending-seminars-copywriter-collective

Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…
need-publish-ezines-copywriter-collective

What Are Ezines – and Do I Need to Publish One?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service.Like print publications, online magazines contain…
advantages-disadvantages-copywriting-job-copywriter-collective

Copywriting as a Job: Advantages and Disadvantages

“Copywriting as a job. What’s it like?” asked the high school girl as she interviewed me for a class project on careers.This young lady excelled in her English classes … was an avid reader … loved to write … but she was afraid…
web-content-copywriting-newbies-copywriter-collective

Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online –   has developed its own notoriety, thanks to the rise in social media.The 2013…
writers-need-readers-copywriter-collective

Why Writers Need Readers

When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class.We had to spend the entire year researching and writing about a topic, then by the end of final…