Why Writers Need Readers

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When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class. We had to spend the entire year researching and writing about a topic, then by the end of final…

Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

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Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…

15 Content Marketing Trends That Need Your Close Attention

Content marketing is entering a dangerous new phase. It’s heading into a trough. You could call it……the dip of disillusionment. For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager…

Take Your Reader For a Drive

  When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because…

Five simple rules for writing copy that SELLS

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Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…

What Is a Copywriter? And What Do You Do?

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me? Nope. Afraid not. That’s copyright. I copy-write. Confused? Well, that’s why people hire me to work for them and…

Publish or Perish – Why you need a fashion blog writer

Blogging provides the fashion industry with the perfect medium with which to communicate with consumers. It provides labels and retailers with the chance to talk about the current trends and get valuable feedback.  An independent fashion blog…

Who Will Be Writing My Content?

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I get this question a lot from prospective clients. They visit my website, see “Words by Melissa & Associates,” and wonder “Who are these mysterious ‘Associates’?” I don’t blame them. After all, they have a right to verify…

Bad News For Copywriters and Businesses

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I would never ever suggest to my clients that they pay me per word. By its very nature, it encourages quantity over quality. Plain and simple. I can waffle for England when I want to; anyone who reads these blogs will know it’s very easy…

How to Write Bullet Points That Tease, Engage, and Persuade

Learning how to write bullet points…it’s one of the most effective ways to get any idea across to your reader. They help a writer articulate a particular—sometimes even complicated—concept in a clear, concise, compelling manner. But…

Why Content Marketing Fails – 5 things you need to know BEFORE you write another blog

Before we get to the content marketing fails, let’s look at the big picture. Typically, inbound marketing costs around 61% less per acquisition than traditional outbound marketing and advertising methods such as cold calling and direct mail…

Basic Copywriting Rule: How to Make the “You Rule” Work for You

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There's a basic copywriting rule that can change your content almost instantly. It all goes back to your freshman English teacher, who familiarized you with the concept of “point of view” (POV) in fiction. She explained that a story is…