Business Writing for Me

Writing business we-wee is bad – but what about me-mee?

As you probably know I am forever advising businesses not to write about how “we” do this and “we” do that, unless they can relate that to how they benefit customers very, very quickly. That’s largely because people writing “we-wee”…
waste of time

Is Content Marketing a Waste of Time?

She was summoned to the office. Anxiety, panic and stress surfaced. Am I being fired? What did I do wrong? But she had an idea of what the possible topic of conversation was about. It wasn’t good. It was 6 months into a 12-month digital…
notes

Crappy Music and Caffeine for Better Content Writing

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I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…

What Are Ezines – and Do I Need to Publish One?

Ezines, short for “electronic magazines,” are online newsletters. They are sent, received, and read on the internet, versus being printed on paper and mailed through the postal service. Like print publications, online magazines contain…

Copywriting as a Job: Advantages and Disadvantages

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“Copywriting as a job. What’s it like?” asked the high school girl as she interviewed me for a class project on careers. This young lady excelled in her English classes … was an avid reader … loved to write … but she was afraid…

Web Content Copywriting for Newbies

“Content” is the sum of all the information you create and produce. Web content copywriting – providing practical info about your nonprofit cause, but online –   has developed its own notoriety, thanks to the rise in social media. The 2013…

Why Writers Need Readers

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When I was in grade 12, the final year of high school in Australia where I grew up, we were given a year-long writing assignment in English class. We had to spend the entire year researching and writing about a topic, then by the end of final…

Newbie Copywriting: What Kinds of Writing Projects Copywriters Do

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Just exactly what kinds of writing projects can a newbie copywriter – or any copywriter, for that matter – expect to do? Dozens. But in the end, it all boils down to three basic types of pieces. Read on … Three Broad Project Categories Copywriting,…

15 Content Marketing Trends That Need Your Close Attention

Content marketing is entering a dangerous new phase. It’s heading into a trough. You could call it……the dip of disillusionment. For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager…

Take Your Reader For a Drive

  When I critique, edit, or rewrite sales copy, I discover that many clients commit some common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because…

Five simple rules for writing copy that SELLS

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Need to write convincing sales copy for your business, but can’t afford a copywriter? Learn five simple rules for writing copy that sells. Over the last 20 years I have worked as a copywriter for some of the world’s biggest advertising…

What Is a Copywriter? And What Do You Do?

I’m often asked, oh so you’re a copywriter? So you can help me trademark this right? Or you can protect that for me? Nope. Afraid not. That’s copyright. I copy-write. Confused? Well, that’s why people hire me to work for them and…