What are the Best Fonts for Web Design?

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When it comes to making an impression with web design, there are a few elements that can be highly useful. The colours, layout, typography and fonts are some of the factors which can tell the consumers that your business is professional, reliable…

6 Lessons to Follow when Building a Brand

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Nowadays freelance copywriters are becoming more and more common and it is important you know how to distinguish yourself from others. This can be done by creating a personal brand. There are several advantages associated with going big and…

How blogger outreach can grow your copywriting business

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Being a copywriter is a great way to flex your creative muscles while earning some money! It’s also a highly competitive market, and it can be difficult to start building a client base when you don’t have any testimonials to tell potential…

The #1 mistake almost all brands make with their content

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But before that, let me tell you a quick story. Imagine meeting an attractive person online. You asked her out for a date. She said yes. You're incredibly excited. Made reservations in the fanciest restaurant within your means, cleanly…

Building social media traffic is a tricky but manageable task

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Most people find it very tricky to build traffic to their site. They frantically look for different processes and experiment with many but seldom reach the desired result. This is because they are not able to decode the risk involved in this,…

5 simple, yet highly effective logo designs for inspiration

Today, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, which effectively communicates the company’s brand,…
Branding and Creativity

Has Digital Marketing Killed Off Branding & Creativity?

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How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…
Brand Police

Stop (Brand) Police!

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How frustrating is it to spend blood, sweat and tears on creating a communication, either yourself or through an external resource, for it to be pulled up by the brand department. Many marketing professionals have been dubbed ‘Brand Police’…
Global Brand Message

Staying True to Your Brand Message Globally

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Most large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting, brainstorming and approvals – taking up time from a wide range of people.…
The R Effect

The “R” Effect

  When naming a company or brand, people like to be clever. In many ways... this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power.   The "R" Effect... Today…
Create a Slogan That Gets You Noticed

How to Create a Company Slogan that Will Get You Noticed

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I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…
Bad Date Syndrome

Bad Date Syndrome

When I do branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking woman. A title over the top says: Are you a bad date? I usually invite the audience to raise their hands in…