
How blogger outreach can grow your copywriting business
Branding, Content & Strategy, Copywriting SkillsBeing a copywriter is a great way to flex your creative muscles while earning some money! It’s also a highly competitive market, and it can be difficult to start building a client base when you don’t have any testimonials to tell potential…

The #1 mistake almost all brands make with their content
Branding, Content & Strategy, Copywriting SkillsBut before that, let me tell you a quick story.Imagine meeting an attractive person online.You asked her out for a date. She said yes.You're incredibly excited.Made reservations in the fanciest restaurant within your means, cleanly…

Building social media traffic is a tricky but manageable task
Branding, Content & Strategy, Social MediaMost people find it very tricky to build traffic to their site. They frantically look for different processes and experiment with many but seldom reach the desired result. This is because they are not able to decode the risk involved in this,…

5 simple, yet highly effective logo designs for inspiration
BrandingToday, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, that effectively communicates the company’s brand,…

Has Digital Marketing Killed Off Branding & Creativity?
Advertising, BrandingHow has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency.
Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…

Stop (Brand) Police!
Branding, Copywriting SkillsHow frustrating is it to spend blood, sweat and tears on creating a communication, either yourself or through an external resource, for it to be pulled up by the brand department. Many marketing professionals have been dubbed ‘Brand Police’…

Staying True to Your Brand Message Globally
Branding, TranscreationMost large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting, brainstorming and approvals – taking up time from a wide range of people.…

The “R” Effect
Branding
When naming a company or brand, people like to be clever. In many ways... this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power.
The "R" Effect...
Today…

How to Create a Company Slogan that Will Get You Noticed
Branding, Copywriting SkillsI'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless.You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…

Bad Date Syndrome
BrandingWhen I do branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking woman. A title over the top says: Are you a bad date? I usually invite the audience to raise their hands in…

How this “Accident” became one of the most famous logos in the world
BrandingBusiness owners commonly spend an inordinate amount of time trying to fine-tune their logo and brand, so it may come as a surprise to learn how the simple design that is now worth over $26 billion came into being.Here's the story of how…

Top 10 Most Shared Content Marketing Resources That Could Transform Your Business
BrandingYou may have heard the phrase “invest in yourself”As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…