Building social media traffic is a tricky but manageable task

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Most people find it very tricky to build traffic to their site. They frantically look for different processes and experiment with many but seldom reach the desired result. This is because they are not able to decode the risk involved in this,…

5 simple, yet highly effective logo designs for inspiration

Today, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, that effectively communicates the company’s brand,…
Branding and Creativity

Has Digital Marketing Killed Off Branding & Creativity?

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How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…
Brand Police

Stop (Brand) Police!

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How frustrating is it to spend blood, sweat and tears on creating a communication, either yourself or through an external resource, for it to be pulled up by the brand department. Many marketing professionals have been dubbed ‘Brand Police’…
Global Brand Message

Staying True to Your Brand Message Globally

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Most large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting, brainstorming and approvals – taking up time from a wide range of people.…
The R Effect

The “R” Effect

  When naming a company or brand, people like to be clever. In many ways... this can be fun and cool for the public. However, we all know that if people continuously copy a trend, eventually that trend loses its power.   The "R" Effect... Today…
Create a Slogan That Gets You Noticed

How to Create a Company Slogan that Will Get You Noticed

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I'm not a fan of typical corporate buzzword-infested slogans. It's preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes masquerading as a mission statement, or a vision statement,…
Bad Date Syndrome

Bad Date Syndrome

When I do branding seminars I have one slide that leaves the room silent. It's a picture of an over-bearing man with a bored looking woman. A title over the top says: Are you a bad date? I usually invite the audience to raise their hands in…
Nike Logo

How this “Accident” became one of the most famous logos in the world

Business owners commonly spend an inordinate amount of time trying to fine-tune their logo and brand, so it may come as a surprise to learn how the simple design that is now worth over $26 billion came into being. Here's the story of how…

Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself” As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…

7 Influencer Marketing Insights You Need to Know Today

It was an invitation. Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it. “I think you are doing a great job with your blog and hope that you can share that with businesses here in New…

The Hard Truth About Social Media And What You Need to Do About It

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It had been done. The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed.  I was live. Then something happened. People I hadn’t…