Branding

Read about the posts about the category Branding of How to be a copywriter by Copywriter Collective.

Nike Logo

How this “Accident” became one of the most famous logos in the world

Business owners commonly spend an inordinate amount of time trying to fine-tune their logo and brand, so it may come as a surprise to learn how the simple design that is now worth over $26 billion came into being.Here's the story of how…

Top 10 Most Shared Content Marketing Resources That Could Transform Your Business

You may have heard the phrase “invest in yourself”As entrepreneurs, knowledge workers, creatives and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing…

7 Influencer Marketing Insights You Need to Know Today

It was an invitation.Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.“I think you are doing a great job with your blog and hope that you can share that with businesses here in New…

The Hard Truth About Social Media And What You Need to Do About It

It had been done.The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed.  I was live.Then something happened.People I hadn’t…

5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones.Feeling left out.Then you are maybe not up with the latest fad. But fads are one thing and trends are another. Fads come and go but trends have the potential to become a powerful influence…

Cut through the hype about brand storytelling

Every time I see the words “brand storytelling” and read about its importance, I get butterflies in my stomach—not the good kind. And I’m a professional writer, so I can only imagine what it’s doing to marketers out there who don’t…

Starbucks Race Campaign – A Bad Idea From the Start

Look, I have to say first that I like the idea of the program; I just don’t like how it was done, whom it was done by or why they did it. Make sense? More discussion about racial equality is a huge hot button right now, and it needs to be…

Top 5 Characteristics of Great Headlines

Three seconds.That’s about how much time you have to grab your reader’s attention. Fail at this and you lost your first and greatest opportunity at making a sale.Just how important are headlines?A strong headline is the cornerstone…

Brand Maker or Brand Keeper?

What type of marketer are you really? Are you a brand maker or a brand keeper? Is there a difference? Before going any further, I would like to point out that there is no shame in being one or the other – Brand and business need both. In…

What’s Your Emotional Brand?

I’m reading  The Dream Society, the 1999 futurist essay by Rolf Jensen of the Copenhagen Institute of Futures Studies. It bears the subtitle “How the Coming Shift from Information to Imagination Will Transform Your Business," and it’s…

Are you news or noise? Be relevant – it matters!

News is when you have something original to say. Noise is when you don’t. Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself…

The Best Way to Effectively Build Your Expert Brand

In late 2009 I tried to make money online and quickly found I had no idea what I was doing. Like most people when you first want to break into the online world, you hear stories about everyone easily making money using the internet. This of…