Advertising

Read about the posts about the category Advertising of How to be a copywriter by Copywriter Collective.

email-copywriting-tips-converts-content-copywriter-collective

6 ridiculously awesome email copywriting tips that convert

Email copywriting has become an essential part of every company’s marketing campaign, especially when there are more than 3.9 Billion active email users. The task of promoting their business through emails is often handed out to freelance…
digital-marketing-trends-freelancers-copywriter-collective

5 Digital marketing trends for freelancers

One of the most diverse industries today is none other than digital marketing. It is exciting to watch digital marketing trends because this world experiences fast-paced changes. There has been a dramatic increase in digital marketing jobs for…
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The evolution of advertising

What are some of the biggest changes in advertising in the last decade? Advertising has changed drastically during the last few decades, from the printing press to pop-up ads, everything has changed. Apart from that, the evolution of advertising…
digital-marketing-branding-creativity-copywriter-collective

Has Digital Marketing Killed Off Branding & Creativity?

How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late to the party but Gates nailed…
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Over Branding and Over Marketing

I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a product, film, song or something new. But there is a line that one can cross when too much is simply…
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You have six seconds to read this…

When I first work with my clients, I give them a very special gift.A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago.It’s a beautiful piece of all white, real estate space where one can inform the…
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DIY advertisers: why titles don’t work, and headlines do

When you advertise your business, do you give the advert a title – or a headline?Ads (a.k.a. “adverts”) with a title often are also “upside down adverts” which you need to avoid if you’re going to get the maximum number of leads…
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Copywriting: how to write a powerful USP that attracts customers and prospects

Especially – but not only – if you run an SME business, do you know how to express your “USP?” (Unique Selling Proposition/Point?) And do you know why your USP is so important to support your brand?Recently this topic came up at…
bloggers-making-money-copywriter-collective

How Two Successful Bloggers Make Money In Very Different Ways

Last weekend I spent Sunday writing Action Plan 3 for my EJ Insider Interviews Club members, featuring Daniel Scocco and Joe Gilder.The action plans are short reports I write that come out once per month to members. I re-listen to…
search-engine-advertising-innovate-copywriter-collective

The Future of Search Engine Advertising and Why You Need to Innovate

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. Effective search engine advertising is about delivering the right message, to the right person at exactly the right moment.It’s answering people’s…
stop-serving-customers-save-money-copywriter-collective

Stop Serving Customers to Save Money

If you’re a small to medium-sized business, and you’re trying to grow your business but you’re drowning in a mountain of client emails, and your inbox is overflowing with too many sales and support questions, then you need help.But…
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The confusing world of advertising

There comes a time when after years of college studies, specializations, master degrees, courses, workshops, and God-knows how many thoughts of preparing the right answer for the following question you find yourself petrified at that family…