Advertising

Read about the posts about the category Advertising of How to be a copywriter by Copywriter Collective.

documentaries-marketing-advertising-copywriter-collective

5 documentaries to love (or hate) marketing & advertising

Before the arrival of the famous TV series “Mad Men”, there were movies in which the main character worked in an advertising agency. Every time I would watch those types of movies like “What Men Want” or “Sweet November” with characters…
facebook-google-advertising-game-copywriter-collective

Why Facebook Might Beat Google At The Online Advertising Game

During the few years I was running CrankyAds, an advertising management tool for bloggers, I spent quite a bit of time researching the online advertising space. One of my primary goals for this research was to find a way to deal with two…
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How To Get Clients To Pay For Overdue Services

Can you relate? You’re working with a great client. You love the work you’re doing, and your client loves the results you’re providing. But then payment due date rolls around and…crickets. All of the sudden your client is MIA—and…
loosing-money-adwords-copywriter-collective

3 Key Reasons Why You Are Losing Money on Adwords

I recently taught a crash course on Google Adwords. To get up to speed, I read 4–5 books on the topic and decided to read a few other sources than just the ones provided by Google. In the process I learned a few things which might not exactly…
tooting-horn-informing-prospects-copywriter-collective

“Tooting Your Own Horn” or Informing Your Prospects

I was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up…
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How a slogan made me buy something I don’t even like (and what it means for your business)

I enjoy a pint of beer, particularly real ale. My favourite at the moment is Ghost Ship from Adnams. Bengal Lancer from Fullers is another lip-smackingly good beer. What exactly has this got to do with marketing? It is this: I, a real ale…
must-know-succeed-inside-sales-copywriter-collective

11 Things You Must Know to Succeed With Inside Sales

I take dozens of consultation calls for cold email critiques and inside sales consulting every week. Although the challenges and needs of my prospective clients vary depending on the size of the organization and the stage their company is…
build-great-site-small-budget-copywriter-collective

How To Build a Great Site On a Small Budget

One of the biggest challenges a lot of small business owners face is how to build a great website while only having a tiny budget. The good news is that you can get a good website built for a small amount; however, in order to do that, you need…
good-bad-lazy-advertising-copywriter-collective

The Good, the Bad and the Lazy of Advertising

Advertising has been declared dead so many times that if I had a penny everyone organised its funeral I wouldn’t still have to work in it. But, here I am, still trying to make better work than I did before, because that is how I was raised. I…
create-effective-call-to-action-copywriter-collective

10 Ways to Create an Effective Call to Action

What exactly is a Call to Action? You may have heard it called by its acronym, CTA. No matter what you call it, your CTA is exactly what it implies, a specific and actionable direction given to your reader. Therefore, their purpose is to become…
avoid-mind-clutter-copywriter-collective

3 Easy Ways to Avoid Mind Clutter from Excessive FREE Offers – Keep Focused on Your Goals!

xIt may be the most influential 4-letter word in English. It’s an F-word, but not THAT one! ‘Free’ is one that moves people to action. What is it about F-R-E-E that compels us to move? To GRAB whatever freebie lands in front of us? Whether…
design-killer-book-cover-skyrocket-sales-copywriter-collective

How to Design a Killer Book Cover & Skyrocket Your Book Sales

E. Haldeman-Julius sold 100 million books in less than seven years. He achieved this by using simple and effective book covers based on compelling titles and clean cover design. No fancy titles or design, it was all about simplicity. What…