Help & answers
Wondering how it all works? From finding the right freelance copywriter to making your first creative connection, here’s everything you need to know.
No complicated processes. No endless searching. Just a more personal way to find exceptional creative talent.
What is Copywriter Collective?
A talent agency for senior creatives. We represent a small roster of copywriters, creative directors and brand writers who have done the work for brands like Apple, Nike and BMW, and for agencies like Wieden+Kennedy, Ogilvy and TBWA. You brief us; we put the right person on it.
Are you a marketplace or a platform?
No. There’s no database to search and no automated matching. Jack or a senior member of the team reads your brief and recommends one creative we know personally.
Who is behind Copywriter Collective?
Jack Stafford founded it. He’s a copywriter who has spent 20 years building relationships with the best creative talent working today. When you brief us, you’re talking to Jack. More about us.
Who do you work with?
Global brands, creative agencies and in-house marketing teams who need senior talent on work that matters. Many of our clients have worked with us for years.
Do your creatives use AI?
Yes, where it helps: research, variations, first passes on volume. What you’re paying for is what AI can’t do. The idea worth backing, the line that lands, the judgement on what to cut. A named creative is responsible for every word you receive.
Why brief a person when AI can write copy?
AI produces words fast. It can’t tell whether a campaign idea is right for your brand, sense when a line will land badly in Seoul or São Paulo, or put its name to the result. When the work carries your brand, you want someone who can.
Will my brief or materials be used to train AI?
No. Your briefs, drafts and materials are never put into tools that train on them. Everything you share is treated as confidential.
Can you work with AI drafts we already have?
Yes. Many clients come to us with AI drafts that are nearly right. A senior writer turns them into copy with a real idea, a consistent voice and the right tone for each market.
What can I brief you for?
Brand campaigns and launches, naming, tone of voice, creative direction, agency pitch support and transcreation. In short, the work where getting it wrong costs more than getting it right.
How is transcreation different from translation?
Translation carries the meaning across. Transcreation carries the idea, the tone and the effect, so a campaign works in Milan or Munich as well as it does in London. Our transcreators are senior copywriters in their own markets, not translators.
Can you work across languages and markets?
Yes. We regularly run campaigns across 18 or more markets, with a native senior writer in each and one point of contact for you.
Do you support agencies on pitches?
Yes. Agencies bring us in for pitch concepts, headlines and manifestos, often at short notice and always in confidence.
What isn’t a good fit?
High-volume, low-stakes content, such as bulk product descriptions or SEO articles by the hundred. AI and content platforms do that cheaply now. We’re the right call when the words carry your brand.
How does it work?
1. You brief us. Tell us what you need, when you need it and what kind of work matters. A rough idea is fine.
2. We recommend the right creative. Not a shortlist from a search engine: one person on our roster who fits this brief.
3. You meet before committing. A short introduction, a look at their relevant work, and you decide.
4. The work begins. We handle scoping, timelines, contracts and invoicing. One point of contact, no surprises.
How quickly will I hear back?
Most clients get a recommendation within 24 hours, often the same day.
Do I meet the writer before committing?
Always. We introduce you directly, you review their relevant work, and you decide before anything is agreed.
How long do projects take?
It depends on the brief. A naming or headline project can take days; a full campaign or tone of voice usually takes a few weeks. Tell us your deadline and we’ll tell you honestly whether it’s realistic.
How much does it cost?
Fees depend on the creative, the scope and the timeline. After a short conversation we send a clear proposal, agreed before any work begins.
Do you offer ongoing support?
Yes. Many clients keep the same creative on retainer, or come back to them project after project.
How do I get started?
Brief us. A rough idea is enough; we’ll ask the right questions.
Who stands behind the work?
Every project has a named creative and Jack’s personal oversight. If something isn’t right, we put it right.
How do you choose your creatives?
By invitation. Every creative on the roster is someone Jack knows personally and has seen deliver for demanding clients. The roster stays small on purpose. Meet our creatives.
Is my work confidential?
Yes. Everything you share stays between you, the creative and us, and we’re happy to sign your NDA.
Tell us what you need and when. You’ll hear from Jack or a senior member of the team with a recommendation, usually the same day.
Korte Lijnbaanssteeg 1 / 4179
1012 SL Amsterdam, The Netherlands
33024 US HWY 19 North Palm Harbor
FL 34684, USA
Europe: +31 6 34 59 20 24
North America: +1 646 360 1686