How rejection can sharpen your skills as a copywriter

Letters of rejection, the never replied email, the word no: we all get them. Especially in copywriting. But they are the best things to happen to you as a copywriter. Just think back to every single time you asked for a job, a date, a higher…

Freelancers: How to be productive and happy with a bit of self-improvement

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Freelancing can be different. You can become the hero of a famous photo of a young man working on a beach lounger surrounded by the tropics. Or you can turn into a walking zombie who is ready to kill because of fatigue and irritation. Both the…

Struggling to work from home? Here’s what worked for me

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It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…

Features vs benefits: Leveraging the right mix in your marketing messaging

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As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance…

The only marketing skill you will ever need

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Hey Adi, do you know what’s copywriting? No Ayush. What’s that new word? You employ it daily. What do you do when a customer at your phone shop comes to buy a phone? I tell him about the phone, how it can help him, why is it the…

3 Ways to inject readability into your email copy

So you want readable emails, huh? Wise decision. Because getting your emails read is a huge part of the battle. Because if your prospect reads your first email… they are much more likely to read your second. If you get them to read the…

10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…

How does the COVID-19 outbreak affect content marketing and SEO?

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The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
SEO and Content Marketing

How SEO and content marketing go hand-in-hand

In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…
14 Mistakes to avoid in SEO copywriting

14 Mistakes to avoid in SEO copywriting

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Nowadays, some techniques in SEO copywriting are not only obsolete, but they can also get you in trouble. With Google frequently changing its search algorithm, it’s hard to tell what techniques are good, and which are bad. And as more and…

Copywriters: Are you charging what you’re worth?

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What's the first question every new freelance copywriter asks? Invariably: How much should I charge? The answer is equally predictable: roughly what everyone else is charging. So they consult that well-known pricing expert, Mr Google, to…
Heather Marianne Foto

5 Fiction-writing tips to apply to copywriting

Many copywriters reading this probably began their career because they love creative writing, no matter what form it takes. I know this was what led me to pursue my current position as a content marketing copywriter with Reedsy, which I actually…