
5 Must-Haves of A Good SEO Agency
Copywriting SkillsSEO increases a modern business’s website visibility, rankings, web traffic, authority, and visitor experience. These aspects will improve a company’s brand awareness and purchase intention. Since SEO is becoming a must in today’s digital…

Latest Tech You Need as a Freelance Worker
Copywriting SkillsIn today's rapidly evolving digital landscape, freelancing has emerged as a preferred and viable mode of work for countless professionals seeking autonomy, flexibility, and the opportunity to pursue their passions. As the freelance workforce…

What Every Copywriter Needs For A Good Work Set-Up
Copywriting SkillsA well-equipped and organized workspace is crucial for copywriters to thrive in their creative endeavours and produce high-quality content. Creating an environment that encourages focus, creativity, and productivity can significantly impact…

The Freelancer’s Guide to Picking the Best Internet Provider
Copywriting SkillsFreelancing offers a remarkable world of flexibility, but it also comes with its unique challenges. Among the most pressing is ensuring a reliable internet connection. In an age where most freelance jobs rely heavily on online communication…

Are we witnessing a new wave of illiterate copywriters?
Copywriting SkillsI came across an uncomfortable Twitter thread recently. (Yes, I may be a little late to the party, but I can’t stop thinking about what I had witnessed.) For context, a number of copywriters have been sharing brand campaigns and highlighting…

Powerful B2B Copywriting Strategies That Drive Conversions
Copywriting SkillsThe cornerstone of any successful B2B marketing campaign is effective and engaging content. While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content…

The Agile Copywriter’s Guide to Delivering Top-Notch Content, On Time
Copywriting SkillsAgile methodology, a principle born in the software development industry, has made its way into the world of copywriting. It emphasizes flexibility, rapid iteration, and incremental development. Instead of churning out monolithic projects, agile…

Creating a copywriting library: Invitation for guest bloggers
Content & Strategy'Be a copywriter' is a specialist blog for copywriters by copywriters. It’s run by Copywriter Collective, one of the world’s largest agencies for international copywriters and advertising creatives, and has been written largely by our members.…

The Essential Guide to Launching a Home-Based Copywriting Career
Copywriting SkillsFreelance copywriting from the comfort of your home is a journey filled with creativity, independence, and endless opportunities to learn and grow. But before you get started, it’s essential to understand what it takes to succeed. In this…

How Automation Streamlines Efficiency and Creativity in Copywriting Businesses
Copywriting SkillsIn today's fast-paced digital landscape, copywriting businesses face the challenge of delivering compelling content while meeting tight deadlines. The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to…

Love in Every Line: The Magic of Copywriting in Wedding Planning
Copywriting SkillsThere are many elements to consider when organizing a wedding. From selecting the perfect venue to choosing the right flowers, every aspect plays a crucial role in creating a memorable and magical experience for the couple and their guests.…

From Clicks to Customers: Mastering Copy Optimization for Digital Marketing
Copywriting SkillsHow’s your digital marketing strategy? Is it still working? If it is, you and your marketing team deserve to be congratulated for a job well done. But if it isn’t, you might need to look into your marketing copy. It refers to written or…