5 Podcasts every freelancer needs to listen to

,
It’s a well-known fact that freelancers are some of the busiest people on the planet. Running your own business, balancing client needs and producing great creative work can be exhausting. Podcasts are a great way to multitask so that whether…

Challenges of being a freelancer amidst the pandemic

,
2020 is a year filled with all kinds of challenges. Hurricanes aside, COVID-19 has proven to be one challenging pandemic, not only for full-time employees but also for our workers. As was the case with the rest of the world, many gig workers…

A guide on how publishers can provide multilingual content using translation services

,
The global publishing industry is growing. IBIS World reports that the global book publishing industry was worth $119 billion in 2019, but that the number of businesses had declined, to 16,395. It’s an interesting set of figures. Clearly,…

The best and worst types of clients

Many freelancers think it’s the number of clients you have that make or break your freelance career. The truth is, it’s the kind of clients you have.There are many types of clients out there. You will hit it off with some, and others…

Coronavirus: How to work from home, the right way

, ,
Until we have a drastic change in our regular lives, we never really understand the value of ‘mundane’ existence. Well, the coronavirus pandemic is a massive stir, and everything we know about the world and our lives is changing by the…

Measuring your social media and why it matters

,
If there are two platforms that have made business networking easy and affordable, they have to be coworking spaces and social media. Working from a coworking space, or wherever in the world you are based, exposes you to chances and opportunities…

The most simple, yet effective advice on working from home

,
You finally start your dream career, and the best part is that you are one of the lucky few who get to work from home. You wake up early, start your day energized, and get work done.After a while, your pets become your coworkers, and you…

4 Steps to writing effective and compelling landing page copy

,
In the world of marketers, sales pages and landing pages are high ranking members. Every digital marketer should know just how important these pages are to acquiring and converting leads to sales. Hence, it is also important that the copy used…

How rejection can sharpen your skills as a copywriter

Letters of rejection, the never replied email, the word no: we all get them. Especially in copywriting. But they are the best things to happen to you as a copywriter.Just think back to every single time you asked for a job, a date, a higher…

Freelancers: How to be productive and happy with a bit of self-improvement

, ,
Freelancing can be different. You can become the hero of a famous photo of a young man working on a beach lounger surrounded by the tropics. Or you can turn into a walking zombie who is ready to kill because of fatigue and irritation. Both the…

Struggling to work from home? Here’s what worked for me

,
It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…

Features vs benefits: Leveraging the right mix in your marketing messaging

,
As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t.In creating a marketing message to reach a target audience, business owners have to decide on the balance…