10 Must-reads for copywriters

Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…

How does the COVID-19 outbreak affect content marketing and SEO?

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The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
SEO and Content Marketing

How SEO and content marketing go hand-in-hand

In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…
14 Mistakes to avoid in SEO copywriting

14 Mistakes to avoid in SEO copywriting

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Nowadays, some techniques in SEO copywriting are not only obsolete, but they can also get you in trouble. With Google frequently changing its search algorithm, it’s hard to tell what techniques are good, and which are bad. And as more and…

Copywriters: Are you charging what you’re worth?

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What's the first question every new freelance copywriter asks? Invariably: How much should I charge? The answer is equally predictable: roughly what everyone else is charging. So they consult that well-known pricing expert, Mr Google, to…
Heather Marianne Foto

5 Fiction-writing tips to apply to copywriting

Many copywriters reading this probably began their career because they love creative writing, no matter what form it takes. I know this was what led me to pursue my current position as a content marketing copywriter with Reedsy, which I actually…

5 copywriting tips to put a little pep in your step

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So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…

Diversify your income in Covid-19 with transcreation

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The COVID-19 pandemic is forcing many people around the world to work from home and we're facing a recession because of it. Many are finding ways to adjust under quarantine through productivity tips, especially since the lack of social interaction…

Psychological copywriting hacks

Copywriting can feel like one of those elusive skills that only the chosen few can hack. However, anyone can hack copywriting if they put their minds to it. This is not a skill reserved for a few; you too can truly possess it and be great at…
top 5 content marketing in 2020

5 content marketing strategies to know in 2020

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Content marketing is evolving every year with technological advancement. Regardless of whether you're simply beginning with content marketing or you've been using a similar marketing plan for some time. It is very important to keep up to date…

5 Ways web copy has changed in 2020

2020 has brought with it a slew of changes, especially when it comes to writing web copy. Here are 5 of the more popular ones. The modern web copy in 2020 has undergone a flurry of changes. Not keeping up with these developments is a sure-fire…
Free Samples

Copywriters: should you be offering samples?

I love shopping at Costco. Apart from the huge savings and the oversized, well, everything, I also love the free samples. Vegan gelato, glazed salmon, huge gloops of yoghurt. Mmm. Thing is, you’re so damn hungry while trotting around the…