We first brought you the ten best, now here are what could be the ten worst slogans ever. What do you think?
“Probably the Best Beer in the World” (Carlsberg Beer)
How you would hope to sell some Carlsberg when you’re just not sure how good the beer is beats me. I think a potential customer’s thoughts would be: “It probably isn’t, so I think I’ll buy something else” Fail!
“Make 7-Up Yours” (7-Up)
Really? Nothing against 7-Up personally but the phrase “up yours” is generally thought to be on the rude side. How many people nodded their heads when this suggestion was made and how the heck did it get through to publication?
“Food for the Fun of It” (Frito Lay)
Consumers generally don’t need to be reminded that snacks are not nutritionally rich, not when you are trying to sell them more of your product anyway. Being so frightfully honest is not too common in the snack peddling business but there you go, hats off to Frito Lay for being honest.
“Dieting doesn’t work, Weight Watchers does.” (Weight Watchers)
I am not convinced whoever came up with this slogan really put their heart into it. Mention Weight Watchers and people will automatically think “dieting” so how you would expect to dissociate the two is beyond me.
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“What beer drinkers drink when they’re not drinking beer” (O’Doul’s Malt Beer – Anheuser-Busch)
Beer drinkers love beer and when they’re not drinking beer they would rather be drinking beer. This slogan fails at trying to convince certified beer drinkers there is room for some non alcoholic, beer impersonating beverage. No chance.
“More Doctors Smoke Camels than Any Other Cigarette” (Camel)
Okay, this is an old one but I can’t see it ever working. Not to mention the fact it’s tragically misleading too.
Drive One (Ford)
Is this the best the executives at Ford could come up with or they were not that bothered? Even a kindergarten kid could do better.
“The more you play with it the harder it gets” (SEGA)
Whatever were SEGA referring to here? This one is not necessarily the worst headline, rather a bit inappropriate with some innuendo thrown in.
“Travel should take you places” (Hilton Hotels)
Well, duh! Why point out the bleedin’ obvious! Rumour has it Paris came up with this one all by herself.
Because not everyone likes licorice (Bassett’s Fruit Allsorts)
Licorice Allsorts were a classic sweet brand back in the day. But when the company wanted to branch out into new flavours why on earth did it insist on still banging on about licorice? Just look: it screams “Licorice!” three times while barely even mentioning the new fruity innovation.
WHAT DO YOU THINK? DO YOU KNOW EVEN WORSE ONES? USE THE COMMENTS BOX BELOW TO LET US KNOW!