Hiring a copywriter

Read about the posts about the category Hiring a copywriter of How to be a copywriter by Copywriter Collective.

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The Copy Brief That Was Really a Brand Strategy Problem

After 20 years placing senior copywriters, here’s how a simple copy brief exposes a brand strategy problem — and what to fix before you brief a writer.
Vintage metal letterpress printing blocks with Chinese characters in a movable-type cabinet

Transcreation: Why Great Campaigns Die at the Border

Every few weeks an email lands that I've come to think of as the most expensive kind I receive. A marketing director — smart, experienced, fresh off a campaign that worked — writes: "Can you get this translated into German? Nothing fancy,…
Two armchairs facing each other in front of a brick fireplace

How to Interview a Copywriter (When You’re Not One)

How to interview a copywriter: after 20 years placing writers and hearing how every hire turned out, here's what actually predicts great work.
Copywriter's desk with a laptop, coffee and printed drafts

Copywriter or Content Writer? You’re Hiring the Wrong One

A client called me a few months ago, frustrated. They'd hired a writer six weeks earlier — sharp, well-reviewed, fair rate — and the work was landing flat. "The blog posts are fine," they said, "but the campaign line we asked for is just...…
A writer edits a manuscript with a red pen beside a vintage typewriter

The Revision Where Good Work Goes to Die

A writer I'd placed called me a few months ago, a week after wrapping a campaign for a brand most people would be thrilled to work with. I asked how it went. There was a pause — the kind that tells you everything before the words do. "The…
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Why Great Creatives Keep Delivering Average Work

Why Great Creatives Deliver Average Results I've placed hundreds of freelance copywriters and creative directors over the past two decades. Award-winners. People whose work you've seen on billboards, in Super Bowl spots, on the homepages of…
Empty creative agency desk by a window — where did all the good creatives go

Where All the Good Creatives Went

I had a conversation last month with a CMO at a large European brand. She was frustrated. "We've been through three agencies in two years," she told me. "The pitches are great. The teams they present are impressive. And then the work starts…

The Hidden Copywriting Opportunity Most Brands Ignore: The Shopping Bag

Procrastination has a habit of leading me into the murky waters of LinkedIn. Every now and then, however, something interesting rises to the surface of my news feed. Usually a small marketing debate or an unexpected comment thread, sparking…
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Writing for 2026: Why Hybrid Copywriting (AI + Human Refinement) is the Future of Marketing

Before we begin, a quick note. This article is itself a small demonstration of hybrid copywriting. The team at Copywriter Collective have been around the block a few times. We’ve seen how marketing has evolved and changed over the years.…
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Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need professional English copywriters who know all the nuances and subtleties of the language.…
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How to Be Productive at Home

As remote work has become more popular and telecommuting is becoming more common, being productive at home is essential. It doesn't matter if you are a veteran remote worker or you're new to the game, being productive at home is an important…
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Write to Win: Why Copywriting Matters for Businesses

Many business owners think of copywriting as elementary school stuff - crayons, rulers and lots of repetition to fill the page. After all, it's "just" writing marketing materials and ads, right? Wrong! Copywriting matters for business. It is…