Hiring a copywriter

Read about the posts about the category Hiring a copywriter of How to be a copywriter by Copywriter Collective.

Copywriter's desk with a laptop, coffee and printed drafts

Copywriter or Content Writer? You’re Hiring the Wrong One

A client called me a few months ago, frustrated. They'd hired a writer six weeks earlier — sharp, well-reviewed, fair rate — and the work was landing flat. "The blog posts are fine," they said, "but the campaign line we asked for is just...…
A writer edits a manuscript with a red pen beside a vintage typewriter

The Revision Where Good Work Goes to Die

A writer I'd placed called me a few months ago, a week after wrapping a campaign for a brand most people would be thrilled to work with. I asked how it went. There was a pause — the kind that tells you everything before the words do. "The…
why-great-creatives-deliver-average-work-copywriter-collective

Why Great Creatives Keep Delivering Average Work

Why Great Creatives Deliver Average Results I've placed hundreds of freelance copywriters and creative directors over the past two decades. Award-winners. People whose work you've seen on billboards, in Super Bowl spots, on the homepages of…
Empty creative agency desk by a window — where did all the good creatives go

Where All the Good Creatives Went

I had a conversation last month with a CMO at a large European brand. She was frustrated. "We've been through three agencies in two years," she told me. "The pitches are great. The teams they present are impressive. And then the work starts…

The Hidden Copywriting Opportunity Most Brands Ignore: The Shopping Bag

Procrastination has a habit of leading me into the murky waters of LinkedIn. Every now and then, however, something interesting rises to the surface of my news feed. Usually a small marketing debate or an unexpected comment thread, sparking…
writing-for-2026-why-hybrid-copywriting-ai-human-efinement-is-the-uture-of-marketing-copywriter-collective

Writing for 2026: Why Hybrid Copywriting (AI + Human Refinement) is the Future of Marketing

Before we begin, a quick note. This article is itself a small demonstration of hybrid copywriting. The team at Copywriter Collective have been around the block a few times. We’ve seen how marketing has evolved and changed over the years.…
native-english-copywriter-collective

Make the right impact with native English copywriters

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need professional English copywriters who know all the nuances and subtleties of the language.…
how-to-be-productive-at-home-copywriter-collective

How to Be Productive at Home

As remote work has become more popular and telecommuting is becoming more common, being productive at home is essential. It doesn't matter if you are a veteran remote worker or you're new to the game, being productive at home is an important…
write-to-win-why-copywriting-matters-for-business-copywriter-collective

Write to Win: Why Copywriting Matters for Businesses

Many business owners think of copywriting as elementary school stuff - crayons, rulers and lots of repetition to fill the page. After all, it's "just" writing marketing materials and ads, right? Wrong! Copywriting matters for business. It is…
An-Editor's-Musings-on-Perfection-copywriter-collective

An Editor’s Musings on Perfection

Perfectionistic. With super high standards. Do you know a writer or editor who takes pride in perfection? Perhaps these traits are why they fell into copy editing and proofreading in the first place. Before they dived (reluctantly or enthusiastically?)…
Skilled Automotive CopywriterAutomotive copywriter -copywritercollective

The automotive copywriter is the engine behind mobility marketing

Anyone who has ever worked with an automotive copywriter knows they are a unique bunch of people. They have power in their pens and their texts go from 0 to 100 in a matter of seconds. They have a broad interest in everything that has to do…
How-to-maintain-your-physical-mental-and-emotional-health-with-an-ever-changing-freelance-schedule-copywriter-collective

Health Tips and Practices to Maintain your Physical, Mental and Emotional Well-being with an Ever-Changing Freelance Schedule

Working as a freelancer has many perks. You choose your clients, set your hours, control your workload, work independently, and even take breaks whenever you like. Who wouldn’t want such a job? However, just like any other job, freelancing…