Copywriters: Are you charging what you’re worth?

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What's the first question every new freelance copywriter asks? Invariably: How much should I charge? The answer is equally predictable: roughly what everyone else is charging. So they consult that well-known pricing expert, Mr Google, to…

Crisis, communication and COVID-19: A copywriter’s perspective

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It’s currently a tough time for brands, this won’t come as a surprise seeing as it's a difficult period for most. In light of this, let’s spare a moment for the many celebrities currently imprisoned in their gilded cages, mansions and…

Four Ways to Better Care for Your Clients

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Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial…

Multilingual copywriters: Diversify your income during the Covid-19 recession through transcreation

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The COVID-19 pandemic is forcing many people around the world to work from home and we're facing a recession because of it. Many are finding ways to adjust under quarantine through productivity tips, especially since the lack of social interaction…

Do you still need new client opportunities if you have a demanding workload?

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I’m currently working on four different projects. Yes, don't be alarmed. I still eat, shower, read a book before going to sleep, and spend weekends on a road trip or outdoors. Did I also mention that I run a full household with my twin toddlers,…
Geninna Ariton

The perks of being a stay-at-home mom and freelance writer (are there any?)

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Geninna Ariton gives us a little insight into her day as a stay-at-home mom come freelance writer. 8:14 A kick on my arm, followed by faint cooing and then boisterous laughter. Hair pulling starts immediately. I know this won't stop until…

5 Tips for freelancers on how to look after their mental health and well-being

Being a freelancer is one of the best career options out there: You’re your own boss, you don’t have to commute, and there’s always an opportunity to earn more. However, it also has its own set of disadvantages. According to Epson research,…

Capture the interest of a potential client through storytelling

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Freelancers are always in search of a lead, attempting to attract attention from a potential client, trying to stand out from the crowd. There are many ways in which you can do this - hard sales, presenting an impressive portfolio of work, presenting…

Turn that frown upside down: how to make an unhappy fan a happier customer

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Alex Bateman has a successful business. His business took off after a few years of struggle. His peers and contemporaries often asked him, what’s the secret of his success, he told them, “Customer is king”. What really worked for Alex…
self-improvement, metal health, freelancing, Heather Buchanan london photographer and copywriter

What to do with yourself when you’re in between work projects

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I have recently experienced a drought in my workload. Life as a Freelancer includes dry work patches that come and go. However, there was a significant moment where I was short of work and my financial reserves were running low. But more than…
freelancers income,

My work is worth…? How to pay yourself a salary when you are a freelancer

Working as a freelancer certainly requires a lot of time and effort. First of all, you should familiarise yourself with some tricks of the trade to help find new leads and attracting clients. After getting to grips with some of the basics, it’s…

7 Tips for freelancers to stand out in the gig economy

In this era where everyone wants to lead, nobody wants to follow. Most of the young minds wish to be the boss rather than a subordinate. This is how choosing to become a freelancer has become a more popular option. It’s an opportunity for…