Copywriting and Covid-19: How to keep your mojo working

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Being home is great. You don’t have to pay someone to prepare your food or cut your hair, it’s where your bed lives and, unless your flatshare is especially grim, you can use the bathroom in complete comfort. Who would ever leave? Assuming…
Black and White

How a small Covid-19 free country deals with economic stress

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Covid-19 hit the entire world like a tidal wave, and small businesses, in particular, were in danger of drowning in the flood. There has been a lot of focus on the world's largest economies, but how are businesses in small economies faring? Belize…

Crisis, communication and COVID-19

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It’s currently a tough time for brands, this won’t come as a surprise seeing as it's a difficult period for most. In light of this, let’s spare a moment for the many celebrities currently imprisoned in their gilded cages, mansions and…

Four Ways to Better Care for Your Clients

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Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial…

5 copywriting tips to put a little pep in your step

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So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…

Do you need new clients if you have a demanding workload?

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I’m currently working on four different projects. Yes, don't be alarmed. I still eat, shower, read a book before going to sleep, and spend weekends on a road trip or outdoors. Did I also mention that I run a full household with my twin toddlers,…
Geninna Ariton

Perks of being a stay-at-home mom/freelancer

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Geninna Ariton gives us a little insight into her day as a stay-at-home mom come freelance writer. 8:14 A kick on my arm, followed by faint cooing and then boisterous laughter. Hair pulling starts immediately. I know this won't stop until…
Photo by Tookapic

Virtual Coworking: could it make you a more productive freelancer?

It’s probably happened to you before: you fire up your laptop full of the best intentions, ready to finish that big draft on your to-do list. You are a pillar of focus and productivity. Then, before you know it, hours have passed, you’ve…
self-improvement, metal health, freelancing, Heather Buchanan london photographer and copywriter

What to do with yourself when you’re in between work projects

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I have recently experienced a drought in my workload. Life as a Freelancer includes dry work patches that come and go. However, there was a significant moment where I was short of work and my financial reserves were running low. But more than…

The 7 deadly sins of a freelancer

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Freelancing is a convenient career option for people who hate a 9-to-5 job. A freelancer is their own boss and can work from the comfort of their home or any other place-of-preference. Many freelancers earn a higher income than people who are…

Balancing the heavy with the easy

One of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…

6 tips for maintaining your health with an ever-changing freelance schedule

A few tips to help maintain good mental, emotional and physical health for a freelancer with an ever-changing schedule.   Five years strong and I would like to think that I’m pretty accustomed to the roller-coaster schedule that…