self-improvement, metal health, freelancing, Heather Buchanan london photographer and copywriter

What to do with yourself when you're in between work projects

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I have recently experienced a drought in my workload. Life as a Freelancer includes dry work patches that come and go. However, there was a significant moment where I was short of work and my financial reserves were running low. But more than…

The 7 deadly sins of a freelancer

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Freelancing is a convenient career option for people who hate a 9-to-5 job. A freelancer is their own boss and can work from the comfort of their home or any other place-of-preference. Many freelancers earn a higher income than people who are…

Balancing the heavy with the easy

One of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…

6 tips for maintaining your health with an ever-changing freelance schedule

A few tips to help maintain good mental, emotional and physical health for a freelancer with an ever-changing schedule.   Five years strong and I would like to think that I’m pretty accustomed to the roller-coaster schedule that…
Headache-Proof Copywriting

9 insider secrets to a ‘headache-proof’ copywriting career

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After my son’s first day of school a few years ago, he came home with some exciting news to share. ‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’ Coming from a little boy who would fall to pieces…
Customer Service

The Customer Is Always Left

I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off our radar. My…
millennial office

A Millennial Millieu

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Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate bunny line … by Thursday.” The open space echoed with a collective gasp. Heads…
Writing Style Guide

Do you have a Writing Style Guide?

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Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…
Copywriting approval committee

Avoiding Copywriting By Committee

We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to be able to distance yourself from the creative…
Communication

7 communication habits that will make everyone, including you, happier

The way you and your co-workers communicate with customers has a huge influence on your business. As the Chinese proverb puts it, ‘A man without a smile on his face must not open a shop’. In recent encounters with the customer service departments…
Brainstorming

Brain Dumps, Prioritization And Productivity: A Beginner's Guide To Getting Things Done

I’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…
Analytics

Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)

When I first started blogging I cared most about how many people visited my blog. I would log in and check my web stats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in…