Are you a parent working from home? How do you manage your life-work balance?

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Balancing family with work is a lot trickier than some might think. Work and family, both are important factors that sometimes can take a lot of toll on a freelancer.But not only freelancers do work from home, but it can also be a full-time…

How to start your own copywriting company

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Are you a skilled copywriter with a passion for the written word? Do you also just so happen to have an entrepreneurial streak coursing through your veins? If so, it sounds like you’re destined to start your own copywriting company.Make…

Coronavirus: How to work from home, the right way

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Until we have a drastic change in our regular lives, we never really understand the value of ‘mundane’ existence. Well, the coronavirus pandemic is a massive stir, and everything we know about the world and our lives is changing by the…

Freelancers: How to be productive and happy with a bit of self-improvement

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Freelancing can be different. You can become the hero of a famous photo of a young man working on a beach lounger surrounded by the tropics. Or you can turn into a walking zombie who is ready to kill because of fatigue and irritation. Both the…

Struggling to work from home? Here’s what worked for me

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It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…

Copywriting and Covid-19: How to keep your mojo working

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Being home is great. You don’t have to pay someone to prepare your food or cut your hair, it’s where your bed lives and, unless your flatshare is especially grim, you can use the bathroom in complete comfort. Who would ever leave? Assuming…
Black and White

How a small Covid-19 free country deals with economic stress

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Covid-19 hit the entire world like a tidal wave, and small businesses, in particular, were in danger of drowning in the flood. There has been a lot of focus on the world's largest economies, but how are businesses in small economies faring?Belize…

Crisis, communication and COVID-19

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It’s currently a tough time for brands, this won’t come as a surprise seeing as it's a difficult period for most. In light of this, let’s spare a moment for the many celebrities currently imprisoned in their gilded cages, mansions and…

Four Ways to Better Care for Your Clients

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Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial…

5 copywriting tips to put a little pep in your step

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So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…

Do you need new clients if you have a demanding workload?

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I’m currently working on four different projects. Yes, don't be alarmed. I still eat, shower, read a book before going to sleep, and spend weekends on a road trip or outdoors. Did I also mention that I run a full household with my twin toddlers,…
Geninna Ariton

Perks of being a stay-at-home mom/freelancer

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Geninna Ariton gives us a little insight into her day as a stay-at-home mom come freelance writer. 8:14 A kick on my arm, followed by faint cooing and then boisterous laughter. Hair pulling starts immediately. I know this won't stop until…