Work Habits

Read about the posts about the category Work Habits of How to be a copywriter by Copywriter Collective.

Headache-Proof Copywriting

9 insider secrets to a ‘headache-proof’ copywriting career

After my son’s first day of school a few years ago, he came home with some exciting news to share.‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’Coming from a little boy who would fall to pieces…
Customer Service

The Customer Is Always Left

I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off our radar. My…
millennial office

A Millennial Millieu

Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate bunny line … by Thursday.”The open space echoed with a collective gasp. Heads…
Writing Style Guide

Do you have a Writing Style Guide?

Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…
Copywriting approval committee

Avoiding Copywriting By Committee

We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to be able to distance yourself from the creative…
Communication

7 communication habits that will make everyone, including you, happier

The way you and your co-workers communicate with customers has a huge influence on your business. As the Chinese proverb puts it, ‘A man without a smile on his face must not open a shop’. In recent encounters with the customer service departments…
Brainstorming

Brain Dumps, Prioritization And Productivity: A Beginner’s Guide To Getting Things Done

I’ve been thinking a lot about my plans for the coming months and the start of the new year.There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…
Analytics

Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)

When I first started blogging I cared most about how many people visited my blog.I would log in and check my web stats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in…
notes

Crappy Music and Caffeine for Better Content Writing

I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…

5 useful public speaking tools

I get you.Hands sweating, accelerated heartbeat, walking around in circles while repeating every word of your speech over and over again, body trembling, and I could keep going. These are the usual symptoms when you are about to speak in…

I Noticed A Pattern Behind Why Only A Select Few Online Entrepreneurs Build Profitable Businesses

Back in 2012 I wrote an email to a special group of people.The message was sent to all my past coaching members, everyone who had joined at least one of the three flagship courses I taught during 2007 to 2011.My question was simple: I…

What Tennis Player Stanislas Wawrinka’s Story Of Redemption Can Teach Entrepreneurs About Perseverance

I love January.Besides the start of the new year, the fresh ambition and motivation (and finishing all those pesky holidays)… something very important happens.It’s tennis month in Australia.During January there is tennis on all…