Virtual sociality

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From Facebook stalking to Twitter following, we’re virtually obsessed with each other (ambiguity intended). So what’s the deal? How does social media satisfy our real needs? Digging deep into history That Abraham Maslow was a clever…

Where random ramblings run wild and radical journeys are stumbled upon, read the latest musings of a Digital Copywriter who isn’t afraid of the dark…

You adore me, don’t you? How to capture your reader’s attention and make them fall for whatever you want in five simple steps (without selling your soul – just a wise choice of words).   1. Emotionally engage To…

4 B2B Networking Tips for Entrepreneurs

One of the best ways to generate new business is by tapping into your target market through another business that caters to it. I am not talking about poaching clients from a fellow business, but strengthening your network of small businesses…

6 Ways to Make Working From Home Work for Your Business

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As more and more women go into business for themselves, more and more women are working from home because a home office tends to be the most affordable, convenient option for budding entrepreneurs. Working from home offers other benefits, too,…

The science of why setting deadlines gets things done, how Jake Blues knew it, and what it has to do with your productivity and my new blog.

Do you ever put things off? Have you ever had something you needed to do, but just never got round to doing it? Had a piece of work you kept putting off because it ‘wasn’t urgent‘?! Me too! Only last week I realised I’d put something…

6 Lessons From A Copywriter Intern’s First 6 Days

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Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload. As a self-taught creative hailing from biz school,…

To Do or Not to Do: When Do We Walk Away from Customers?

In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision…

How to Deal With Angry Customers

Something that’s happened to us all – the case of the angry customer!Wherever we work, whatever we do, we’ll all eventually find ourselves face-to-face in that awkward situation in the workplace we’d rather simply avoid. Let’s face…
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Are You Making These 3 Mistakes With Email Pitches?

I’ve received my share of emails from various service providers. It's amazing how many keep making the same mistakes over and over again. For example, I once received the following from a web design firm: Hi Mary, (Note: I use Mary…

3 Ideas To Engage Your Email List

A common problem many email marketers have is being able to activate their audience—to fully get them engaged in what they are doing. Yes, the final goal might be to land a sale, but having an active readership can do wonders for your bottom…

Are You Micromanaging Your Copywriter?

I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…

Why You Want a Copywriter Who Is In Love With Your Customer

You know it’s important to fall in love with your customer. Or perhaps you don’t. There’s an unfortunate trend in some larger organizations to focus on process and methodologies almost to the exclusion of focusing on the customer. This…