Four Ways to Better Care for Your Clients

,
Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial…

5 copywriting tips to put a little pep in your step

,
So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…

Do you need new clients if you have a demanding workload?

,
I’m currently working on four different projects. Yes, don't be alarmed. I still eat, shower, read a book before going to sleep, and spend weekends on a road trip or outdoors. Did I also mention that I run a full household with my twin toddlers,…
Geninna Ariton

Perks of being a stay-at-home mom/freelancer

,
Geninna Ariton gives us a little insight into her day as a stay-at-home mom come freelance writer. 8:14 A kick on my arm, followed by faint cooing and then boisterous laughter. Hair pulling starts immediately. I know this won't stop until…
Photo by Tookapic

Virtual Coworking: could it make you a more productive freelancer?

It’s probably happened to you before: you fire up your laptop full of the best intentions, ready to finish that big draft on your to-do list. You are a pillar of focus and productivity. Then, before you know it, hours have passed, you’ve…
self-improvement, metal health, freelancing, Heather Buchanan london photographer and copywriter

What to do with yourself when you’re in between work projects

,
I have recently experienced a drought in my workload. Life as a Freelancer includes dry work patches that come and go. However, there was a significant moment where I was short of work and my financial reserves were running low. But more than…

The 7 deadly sins of a freelancer

,
Freelancing is a convenient career option for people who hate a 9-to-5 job. A freelancer is their own boss and can work from the comfort of their home or any other place-of-preference. Many freelancers earn a higher income than people who are…

Balancing the heavy with the easy

One of the main reasons creative work is challenging – apart from lousy briefs – is because it’s cerebral. It gets especially challenging when you work on your own (like the folk here) and also live by yourself (as I do). How then do you…

6 tips for maintaining your health with an ever-changing freelance schedule

A few tips to help maintain good mental, emotional and physical health for a freelancer with an ever-changing schedule. Five years strong and I would like to think that I’m pretty accustomed to the roller-coaster schedule that…
Headache-Proof Copywriting

9 insider secrets to a ‘headache-proof’ copywriting career

,
After my son’s first day of school a few years ago, he came home with some exciting news to share.‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’Coming from a little boy who would fall to pieces…
Customer Service

The Customer Is Always Left

I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out a bakery/coffee shop in town that had been just off our radar. My…
millennial office

A Millennial Millieu

,
Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate bunny line … by Thursday.”The open space echoed with a collective gasp. Heads…