millennial office

A Millennial Millieu

,
Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate bunny line … by Thursday.” The open space echoed with a collective gasp. Heads…
Writing Style Guide

Do you have a Writing Style Guide?

,
Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…
Copywriting approval committee

Avoiding Copywriting By Committee

We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to be able to distance yourself from the creative…
Communication

7 communication habits that will make everyone, including you, happier

The way you and your co-workers communicate with customers has a huge influence on your business. As the Chinese proverb puts it, ‘A man without a smile on his face must not open a shop’. In recent encounters with the customer service departments…
Brainstorming

Brain Dumps, Prioritization And Productivity: A Beginner’s Guide To Getting Things Done

I’ve been thinking a lot about my plans for the coming months and the start of the new year. There’s a lot I want to release next year and it’s all wrapped around a strategy that essentially rests on finally getting myself a proper sales…
Analytics

Don’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)

When I first started blogging I cared most about how many people visited my blog. I would log in and check my web stats every day (later Google Analytics), hoping to see a bump in traffic, or if something amazing happened, a big spike in…
notes

Crappy Music and Caffeine for Better Content Writing

,
I wouldn’t say I’m cornered, but there are definitely elements that help the flow of content production. Most of it comes down to focus, because we’re all creative, it’s just how we channel it into something important and stay on task.…

5 useful public speaking tools

I get you. Hands sweating, accelerated heartbeat, walking around in circles while repeating every word of your speech over and over again, body trembling, and I could keep going. These are the usual symptoms when you are about to speak in…

I Noticed A Pattern Behind Why Only A Select Few Online Entrepreneurs Build Profitable Businesses

Back in 2012 I wrote an email to a special group of people. The message was sent to all my past coaching members, everyone who had joined at least one of the three flagship courses I taught during 2007 to 2011. My question was simple: I…

What Tennis Player Stanislas Wawrinka’s Story Of Redemption Can Teach Entrepreneurs About Perseverance

I love January. Besides the start of the new year, the fresh ambition and motivation (and finishing all those pesky holidays)… something very important happens. It’s tennis month in Australia. During January there is tennis on all…

What Fine Dining Can Teach Us About Writing

I’m a nut for cooking shows. I’m not talking about drama-ridden, spoon-throwing reality shows, but the ones with absolute masters of culinary experience. Maybe it’s because I can draw so many parallels between great cooking and great…

How Well Do You Know Your Ideal Client?

From my experience mentoring entrepreneurs and small businesses of all shapes and sizes, I’m willing to guess it’s not nearly as intimate and internalized a relationship as it should be. It’s crucial that every business whole-heartedly…