6 Lessons From A Copywriter Intern’s First 6 Days

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Hey there! I’m an intern at Victors & Spoils, an advertising agency in Boulder, Colorado. Welcome to ad life, a world of sweat, tears and iced coffee. Expect bad puns by the boatload.As a self-taught creative hailing from biz school,…

To Do or Not to Do: When Do We Walk Away from Customers?

In business, one constantly has to make decisions. As business owners or entrepreneurs, the buck stops with us. We are the ones who have to make the hard decisions. No one else. When we are just starting out, I think one of the hardest decision…

How to Deal With Angry Customers

Something that’s happened to us all – the case of the angry customer!Wherever we work, whatever we do, we’ll all eventually find ourselves face-to-face in that awkward situation in the workplace we’d rather simply avoid. Let’s face…
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Are You Making These 3 Mistakes With Email Pitches?

I’ve received my share of emails from various service providers. It's amazing how many keep making the same mistakes over and over again.For example, I once received the following from a web design firm:Hi Mary, (Note: I use Mary…

3 Ideas To Engage Your Email List

A common problem many email marketers have is being able to activate their audience—to fully get them engaged in what they are doing. Yes, the final goal might be to land a sale, but having an active readership can do wonders for your bottom…

Are You Micromanaging Your Copywriter?

I recently read an article on Hubspot’s blog that made me feel vindicated.The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…

Why You Want a Copywriter Who Is In Love With Your Customer

You know it’s important to fall in love with your customer. Or perhaps you don’t.There’s an unfortunate trend in some larger organizations to focus on process and methodologies almost to the exclusion of focusing on the customer. This…

Outsourcing, Know Your Limits

Are you an entrepreneur who has been trying to do it all yourself to save yourself a little money? In today’s tough economy most of us feel like we are in the same boat. There’s just not enough time or money to get everything done. If that…

Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…

10 Tips to Improve Mental Toughness

Getting Your Head In The Right Place So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…

Who Is the New Creative Person?

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On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…

Where do you find inspiration?

I've worked with a few Creative Directors and the good ones realise that their stable of Writers and Art Directors need constant stimulation to be able to create concepts that aren't run-of-the-mill and can potentially be award winners.Where…