Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial attention to keep your business successful. Here are 4 ways how you can improve the relationship with your clients:
1. Personalize the experience
So much business is now done online. It may mean that you never actually meet your clients at all. However, that doesn’t mean you can’t build a personable relationship with each and every client. Your clients will be able to view your service in a much more positive way if they feel as though they are receiving a personal touch.
It doesn’t have to be in an extravagant way; often, it’s the small details that make a difference, such as calling your client by their name in all correspondence rather than a neutral greeting, asking them about their day or even taking the time to remember something your client once said in passing. A personal relation, if only minor, is easily done by correspondence as impersonal as an email.
2. Ask for professional help to meet demands
There’s nothing wrong with asking for help when you want to ensure that the demands of your clients are met. If you can’t keep up with the level of demand, you can always reach out for other freelancers or agencies to help with the demand.
No matter what industry you’re in, you can find professional services which can assist with high demand. Marketing companies can use SEO reseller tactics to ensure that they are always providing what their clients need. Alternatively, contact an agency like Copywriter Collective to reach out to other professional freelancers who can lend a hand.
3. Go above and beyond
Do what is expected of you, but always strive to do more. It could be as simple as a phone call to thank someone, or a follow-up email after a meeting, or a kind gesture to a visiting client such as offering them a drink. You don’t need bold and huge gestures to go above and beyond; just show that you care that little bit more with the extra effort you put in for each client.
4. Keep track of everything
One significant way to show you care about your clients is to show that you care about their information. Having a substantial system in place which helps you to secure all client information, stay organised and keep track of your business will present you as attentive and professional. You don’t want to risk a client asking for a certain piece of information or a document, only to be unable to find it on the system or seem slapdash in your approach to information handling.