Medical copywriters: the specialists among copywriters

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Most copywriters are all-rounders. Whether it's a car, a solar panel, or a jar of peanut butter: they always come up with a good idea and some sharp copy. However, you really need to know a bit about some products or industries before you can…

The Perks of Hiring an eBook Writer

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What are the benefits of hiring eBook writers? There are several benefits, but off the top of our heads, the benefit that stands out is that they won’t take credit for your eBook. You can build your personal brand and your company’s image…

Translators can still help expand your business in troubled times

It may seem premature to talk about expanding your business at a time when much of the world’s economic system has been severely hampered by the spread of Covid-19. Some businesses may never survive. Many have taken a direct hit and others…

Copywriter of the week : Jack

“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.” - David Ogilvy This quote represents how I decided to live my life because I think that being a rebel is necessary to make a difference. Well,…

Copywriter of the week : Aditya

Writing about yourself can be tricky at the best of times. First-person feels too self-centered, littered carelessly with the letter 'I'. The second person feels anxious and filled with self-doubt. As if you're talking to yourself in a mirror…

Copywriter of the week : John

Hi, how are you? I’m John–a writer born in Australia raised on a steady diet of noughties pop and internet culture, specialised in digital, social experiential storytelling, and ready to knock your next brief out of the park. I’ve…

Giving a convincing speech? Call a copywriter!

When you think of a copywriter, you may think of advertising campaigns, website copy and general content. But if you're planning to give a speech, talk or presentation soon, a copywriter can help make it a success. Whether live or online, a…

Copywriting Competition: the bizarre sales pitch

Ever seen a random object in your home and wondered to yourself why you would ever own it? Maybe it was a gift from your great aunt. Or an impulse buy.Maybe now is a good time to sell off those bizarre objects cluttering up your home. But…

Copywriter of the week : Andrew

Hello, I’m Andrew Jolliffe and I’m honoured. The copywriter of the week is an accolade. Thanks so much.I’m lucky, too, to be writing this in Paris, city of light and love. After 15 years at Ogilvy, BBH, and my own place in London,…

Copywriter of the week: Peter

"You're ready for a Daewoo." That's the phrase that kicked my career as an advertising creative into high gear. We are in the mid-90s of the last century. The Korean car brand Daewoo presents itself and its first two models in Europe. And…
How much does a copywriter cost

How much does a copywriter cost?

Good question. Fair question. Relevant question. But also a bit vague. There are quite a few factors that influence the hourly rate or budget of a copywriter. In this blog, we give you some insight into hourly rates and the hows and whys behind…

Copywriting Competition: presidential re-election campaign slogan for Donald Trump 2020

For his 2020 re-election campaign, Donald Trump will run with the slogan, ‘Keep America Great’ and ‘Promises Made, Promises Kept’. But can the copywriters of the world come up with a better campaign slogan?Being the copywriter who…