Copywriter of the week : John

Hi, how are you? I’m John–a writer born in Australia raised on a steady diet of noughties pop and internet culture, specialised in digital, social experiential storytelling, and ready to knock your next brief out of the park. I’ve…

Giving a convincing speech? Call a copywriter!

When you think of a copywriter, you may think of advertising campaigns, website copy and general content. But if you're planning to give a speech, talk or presentation soon, a copywriter can help make it a success. Whether live or online, a…

Copywriting Competition: the bizarre sales pitch

Ever seen a random object in your home and wondered to yourself why you would ever own it? Maybe it was a gift from your great aunt. Or an impulse buy.Maybe now is a good time to sell off those bizarre objects cluttering up your home. But…

Copywriter of the week : Andrew

Hello, I’m Andrew Jolliffe and I’m honoured. The copywriter of the week is an accolade. Thanks so much.I’m lucky, too, to be writing this in Paris, city of light and love. After 15 years at Ogilvy, BBH, and my own place in London,…

Copywriter of the week: Peter

"You're ready for a Daewoo." That's the phrase that kicked my career as an advertising creative into high gear. We are in the mid-90s of the last century. The Korean car brand Daewoo presents itself and its first two models in Europe. And…
How much does a copywriter cost

How much does a copywriter cost?

Good question. Fair question. Relevant question. But also a bit vague. There are quite a few factors that influence the hourly rate or budget of a copywriter. In this blog, we give you some insight into hourly rates and the hows and whys behind…

Copywriting Competition: presidential re-election campaign slogan for Donald Trump 2020

For his 2020 re-election campaign, Donald Trump will run with the slogan, ‘Keep America Great’ and ‘Promises Made, Promises Kept’. But can the copywriters of the world come up with a better campaign slogan?Being the copywriter who…

Copywriter of the week : Catherine

Every single one of us has had setbacks. We’ve had financial problems, health issues, loss, embarrassments, failures, and frustrations. The question isn’t really how many setbacks we’ve had, or who’s had the worst – the question is:…

What does a copywriter add to your website?

We all know that a copywriter writes texts for websites. But did you know that a good and experienced copywriter does much more than that? They will write your web texts in at least 10 different ways. We are here to tell you why freelance copywriters…

No two SEO copywriters are the same

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As with all professions, SEO copywriters come in all shapes and sizes - there are the experienced, the average and the beginners. But because SEO is a somewhat unclear field that is subject to a lot of change, it is difficult to find your way…

Found a copywriter? How do you make sure they write what you want?

So, you've decided to have your business' texts written by a professional and you have found a copywriter via your network, Google or an agency. The next question immediately arises: how do you make a good briefing for a copywriter? There are…

The perfect Dutch copywriter for your next project

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Are you looking for a Dutch freelance copywriter to sharpen up your web content? You may be looking for a freelance SEO copywriter who will raise your Google rankings. Or do you need some good copy for an online B-2-B campaign? We have answered…