News

Read about the posts about the category News of How to be a copywriter by Copywriter Collective.

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Content analysis: The Copywriter’s Curse: How to overcome the problem of clients not writing briefs

Every day at Copywriter Collective, new potential client's contact us for help with their marketing. But finding out what they actually want us to do can be the hardest part. They ask us the price of a brochure without telling us how many pages…
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New Slogan for Berlin

What happens in Vegas, Stays in Vegas. Stockholm, the capital of Scandinavia. Nothing beats Queensland. Some cities have really catchy or memorable slogans while others fall flat. As copywriters, we all know the struggle of giving a product…
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Calling all clients: What makes a good brief?

We’re here to make your copywriting project go as smoothly as possible. But it all starts with a great brief. Here’s how to brief like a pro. We work with all types of clients across the globe at Copywriter Collective, from experienced…
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Tell us a story

As a copywriter, storytelling is in your blood. You know how to take a dull brand and give it life. How to take a ho-hum product and make it irresistible. Copywriters just have a way with words. If you think you’ve got some pretty strong storytelling…
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Simplifying your life and staying focused is the way to balance a freelance copywriting career with a family.

Is There a Trick to Balancing Parenting with Freelancing? Going freelance is a choice many new mums make. There’s a good reason for that. In theory, freelancing allows you to work flexibly, fit your family commitments around work, and create…
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Copywriting Competition: Define an Art Director

Art Directors. Love them or hate them? Are they the people who bring an ad together or just a fancy title for a glorified graphic designer? However you think of them, concisely defining what they do to someone outside advertising is difficult.…
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Copywriting competition: Name the wall

Copywriting competition is now closed and the winner is... Vanina! Unless you’ve had your head buried in the sand for the last few weeks, you’ve probably heard about the wall, and we’re not talking Pink Floyd. The newsworthy story of…
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How to Take the Headache Out of Your Multi-Language Transcreation Project

Being creative is all in day’s work for us at Copywriter Collective, but that’s not all we get up to. Being an international copy agency, bigger transcreation projects are all part of the day job too. Clients from far and wide call us to…
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Copywriter Collective Puts Manfrotto’s Website in the Frame

The clever writers at Copywriter Collective have been busy in the past couple of weeks, helping leading camera and lighting support designer, Manfrotto, update their online catalogue. Manfrotto is big in the international world of film and…
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Xmas Copywriting competition

Describe Santa - Copywriting Contest St. Nicholas, Père Noël, Santa Claus - you’ll never find anyone else who has so many nicknames. No matter what you call him, everyone has their own way to describe this jolly ol’ elf. So for this month’s…
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Campaign slogan for Hillary Clinton

Copywriting competition is now closed and shortlist will be announced shortly. The American presidential race is well and truly under way now the two parties have decided upon their candidates. Yes, it's Trump vs. Clinton. From now until…
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Member update

Here is a Member update for Copywriter Collective's freelancers for the summer. - Linkedin: Our Linkedin group has passed 5000 members. Have you used it? It's a great place to find out what's going on in copywriting, find more copywriting…