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All advertisers understand the importance of making a connection with their audience. Without a connection, consumers will not respond to the advertisement, rendering it ineffective, no matter what the message is. In our advertisement-saturated…

Het is heel verleidelijk om Engelse teksten te laten schrijven door copywriters die niet native Engels zijn. Maar als u zeker wilt zijn dat uw communicatiebudget impact heeft, is het beter om te werken met schrijvers die de taal in al haar nuances…

It can be tempting to use non-native English copywriter to write copy in English. But if you want your advertising and marketing to make a real impact you need writers who know all the nuances and subtleties of the language. That means native…

Freelance copywriters – they’re everywhere. Or so the internet would have you believe. But there’s a world of difference between people willing to string a few sentences together for money and those whose writing is the product of a whole…