News

Read about the posts about the category News of How to be a copywriter by Copywriter Collective.

logo-copywriter-collective

New company name: The Copywriter Collective

After 10 years as 'The Collective of International Advertising Creatives', we have decided to start 2013 by changing our name to 'The Copywriter Collective'. It's a small change but one we feel necessary to strengthen our brand and differentiate…
logo-copywriter-collective

A new website for The Collective!

Welcome to the new Collective website! We're delighted to have a brandspanking, SEO optimised, easier to navigate, sexy website that presents us and our freelancers in a better light. We'd like to thank Raoul and Erik from Dutch Duo for their…
copywriter-collective-olympics

After-work drinks for a copywriter at the Olympics

One of our copywriters, Miriam, enjoying after-work drinks... she's writing for the Olympic organisation, reviewing events. Spot the copywriter at the Olympics
hire-freelance-creatives-copywriter-collective

Ad agency vs. freelancers: When to hire freelance creatives direct?

Why hire a whole advertising agency rather than just the key individuals for a project? What extras do you get when you work with an agency? Is it worth the extra cost? Are the cost savings worth the potential problems? How and when should you…
copywriter-collective-cannes

Copywriter Collective at Cannes

Our souvenir stickers were all over Cannes this year... courtesy of Adformatie and Creatie magazines Collective at Cannes  
brief-copywriter-collective

Thoughts on how to brief a copywriter: Why should I care?

Do you find it hard to brief  a copywriter? Do you worry that you give them too much information or not enough? It's important to get it right because the better the briefing, the better the copy. Miriam Young, an English copywriter in…
dutchy-skiers-mihkel-estonian-copywriting-tallinn-estonia-copywriter-collective

Why are Dutch creatives in demand?

Why should international agencies hire a Dutch creative as opposed to an Englishman, German or French? If it's for an international campaign, what's the benefit? Erik Rolf, freelance 'Nederlands' copywriter, explains why it's always best to…
charity-work-copywriter-collective

Round-table discussion or charity work

Dear freelancers, we have narrowed our anniversary celebration ideas down to two... we could do one or both depending on you. What are your thoughts? Would you participate in either? OPTION A: Round-table discussion  Fraser suggested a…
october-update-copywriter-collective

10 years with the best English copywriters

The Collective is proud to announce that we have now reached our 10th anniversary. We started out exclusively representing the best English copywriters, but as we grew internationally, so did our nationalities. Now we boast 110 of the best creative…
new-office-copywriter-collective

News summary from 2009

Dear Freelancers! On the 24th of February, The Collective will be moving to our new office at: Keizersgracht 205, 1016 DS Amsterdam. On the 24th itself and afterwards you can still reach us on the same phone number as now: 020-320 5319. The…
more-freelance-work-copywriter-collective

10 things you can do to get more freelance work

In these depressed times we're all looking for more work. Here are 10 ways to help you get more freelance assignments from The Collective... 1. Say hello   Come by The Collective. There's no substitute for meeting you to keep you top…
october-update-copywriter-collective

October update

This month: Silver Shark at Kinsale Awards for Collective Conceptual Copywriter Collective Workshop in Slovenia VAR declarations Monthly drinks become quarterly drinks -------------------------------------------- Silver Shark at Kinsale…