Creative Insights

Creative thinking from the world’s leading copywriters

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How to Hire a Freelance Copywriter Who’s Already Booked

Want to hire a freelance copywriter? After 20 years placing writers, here's why the best ones are booked, and how to get one anyway.
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A Brand Consultant’s First Question: Who Are You Willing to Lose?

Every brand consultant asks who you're for. After twenty years placing brand strategists and writers, I think the real question is who you're willing to lose.
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Website Copywriting Services: Write the Homepage Last

Most website copywriting services start at the homepage. After twenty years placing writers, I think that running order is what kills site rewrites.
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What Agencies Want From a Copywriting Agency

Half our briefs come from other agencies. What they want from a copywriting agency isn't writing — it's a name they can put in the room on Thursday.
A row of identical numbered metal mailboxes, one of them open — a visual metaphor for choosing one name from a shortlist of interchangeable candidates

The Shortlist Is the Worst Way to Hire a Copywriter

A marketing director rang me last month with a request I've had a thousand times. "Send me three writers. I'll pick." It's an entirely reasonable thing to ask. It's how you buy nearly everything else — three builders' quotes, three agencies…
Retro cassette tape — a story copied from copy to copy loses fidelity with every retelling

Your Brand Narrative Is What Strangers Can Repeat

Before we match a writer to a company, I do something that sounds almost too simple to bill for. I ask three people at that company — usually the founder, the head of sales, and whoever runs marketing — to tell me what the company does and…
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SEO Copywriting Services: Why Ranking Is the Cheap Part

SEO copywriting services promise rankings. After twenty years placing writers, I can tell you ranking is the cheap part. Persuasion is what you're buying.
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What a Copywriting Agency Actually Sells (It Isn’t Writing)

After 20 years running a copywriting agency, I can tell you the product isn’t writers. It’s judgement — and the shortlist of one.
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The Copy Brief That Was Really a Brand Strategy Problem

After 20 years placing senior copywriters, here’s how a simple copy brief exposes a brand strategy problem — and what to fix before you brief a writer.

See our freelance copywriters

Miriam

English copywriter

Lives in Haarlem, Netherlands
If your assignment needs an intelligent balance of creativity, solution-based thinking and experience, then look no further! For the past 25... Read more
FashionHome and Garden
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Fernando

English Copywriter

Lives in London, UK
Fernando is a freelance hybrid creative, writer, and Creative Director with an impressive track record. A Silver Lion and Webby Award winner, as... Read more
BeautyFood and Drink
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Ahrim

Korean copywriter

Lives in Seoul, South Korea
When you’re facing a complexity that data alone can't solve, I provide the ‘why’ that turns large-scale behavior into undeniable presence.... Read more
EntertainmentFMCGHealthcareMedia
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Lawrence

English Copywriter

Lives in Chicago, USA
I’m a creative director/copywriter with 13 years of experience on brands ranging from General Motors to Marlboro to Jameson Irish Whiskey to... Read more
Food and DrinkRetailTechnology
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