Creative Insights

Creative thinking from the world’s leading copywriters

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B2B Copywriting Services: Write for the Person Who Must Defend It

A few years ago a client in industrial software told me why they’d chosen a particular proposal. It wasn’t the best written. It wasn’t the cheapest. It was the one their finance director could read out loud in a meeting without wincing. I’ve…
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Boutique Copywriting Agency: What Small Lets You Refuse

A boutique copywriting agency isn't a smaller version of a big one. It's built to refuse briefs, and that's why the work it recommends is better.
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How to Hire a Freelance Copywriter Who’s Already Booked

Want to hire a freelance copywriter? After 20 years placing writers, here's why the best ones are booked, and how to get one anyway.
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A Brand Consultant’s First Question: Who Are You Willing to Lose?

Every brand consultant asks who you're for. After twenty years placing brand strategists and writers, I think the real question is who you're willing to lose.
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Website Copywriting Services: Write the Homepage Last

Most website copywriting services start at the homepage. After twenty years placing writers, I think that running order is what kills site rewrites.
An empty, dimly lit conference room lit by a chandelier, waiting for a pitch meeting to begin

What Agencies Want From a Copywriting Agency

Half our briefs come from other agencies. What they want from a copywriting agency isn't writing — it's a name they can put in the room on Thursday.
A row of identical numbered metal mailboxes, one of them open — a visual metaphor for choosing one name from a shortlist of interchangeable candidates

The Shortlist Is the Worst Way to Hire a Copywriter

A marketing director rang me last month with a request I've had a thousand times. "Send me three writers. I'll pick." It's an entirely reasonable thing to ask. It's how you buy nearly everything else — three builders' quotes, three agencies…
Retro cassette tape — a story copied from copy to copy loses fidelity with every retelling

Your Brand Narrative Is What Strangers Can Repeat

Before we match a writer to a company, I do something that sounds almost too simple to bill for. I ask three people at that company — usually the founder, the head of sales, and whoever runs marketing — to tell me what the company does and…
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SEO Copywriting Services: Why Ranking Is the Cheap Part

SEO copywriting services promise rankings. After twenty years placing writers, I can tell you ranking is the cheap part. Persuasion is what you're buying.

See our freelance copywriters

Peter

Danish copywriter

Lives in Copenhagen, Denmark
I’m a Copenhagen-based copywriter, transcreator and voice-over artist with more than 25 years of experience across B2B and B2C — the past 20+ of... Read more
ConstructionEntertainmentFinancialFMCG
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Steve

English copywriter

Lives in Adelaide, Australia
Steve is an Australian copywriter living in Adelaide South Australia. As owner and Copy Chief at WriteMind, a creative services company... Read more
FinancialFood and Drink
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Oliver

Spanish copywriter

Lives in Barcelona, Spain
Hi there, thanks for checking out, I am an all-around media man. Intelligent, versatile, dynamic, perfectionist, hardworking and creative. Very... Read more
BeautyEntertainment
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Jesper

Danish copywriter

Lives in Copenhagen, Denmark
As a copywriter and instructional designer, I have, among other things, contributed to creating success for brands such as Maersk, Heineken,... Read more
AutomotiveElectronicsEnergyFood and Drink
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