How to be a copywriter

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What New Brands Really Stand Out for Their Great Copy?

There are currently more than 500,000 new brands in 2,000 different categories worldwide, all fighting for their audiences' attention daily. In this endless sea of competitors, being unique and memorable is key to building brand awareness.…

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How Important is Cybersecurity for Freelance Writers?

Copywriting Skills

As a freelancer, you have a lot on your plate each day. You’ve got to keep up with deadlines, check in with clients, and market yourself as your own personal brand. It’s likely the last thing on your mind is cybersecurity.After all,…

Should You Turn Your Freelance Gig Into an LLC?

Copywriting Skills

Freelance writing can be a lucrative side gig. It’s also a great way to gain experience, perfect your craft, and build connections with clients while doing what you love. However, if you’re looking to turn your freelance gig into a full-time…

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Copywriting Or Web Design: Which Comes First?

Copywriting Skills

This is just another scenario similar to the chicken or the egg, but does the order between the two really matter? Does it produce a significant change when the right one comes first before the other? Well, the answer is short but simple—yes.…

Why is Paraphrasingtool.ai a Trusted Paraphraser in the Writing Community?

Copywriting Skills

Writers are always on the hunt to find some easy hacks to make their work easier. Sometimes they're dealing with the worst writer's block, or they're simply working to a strict deadline. If you're a writer and feel like you're stuck in the middle…

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Overloaded? How Copywriters can Tackle 3 Underlying Causes of Overwork

Copywriting Skills

When you think of careers with poor work-life balance, you probably think of surgeons, lawyers, and other high-powered professions. Copywriting isn’t usually the first thing that comes to mind. Make no mistake, burnout is a real threat to…

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A/B Testing Methods to Improve Your Advertising Copy

Copywriting Skills

If you haven’t been asked to create multiple versions of an ad for an A/B test, you certainly will soon. A/B testing is a widespread process used to create more effective website designs, product features and ads. We’ve written this guest…

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How to Succeed as a Freelance Sales Copywriter

Copywriting Skills

Being a freelance sales copywriter is not for the faint-hearted. Indeed, there are some fundamentals that you are going to have to understand before jumping headlong into the fray.Unless you are particularly lucky, most freelance sales copywriters…

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The Best Roles That a Freelancer Could Take On

Copywriting Skills

There are a number of people who are interested in getting involved in being a freelancer thanks to the benefits that come with doing so, especially the freelancer roles that are in demand. Some of the benefits that apply when you take up work…