How to be a copywriter

Email Marketing Hacks for Better Engagement

It's go big or go home, imma right? You want your email marketing to be faultless. No question why. The value of emails and their 'digital marketing god-tier status' means that any business not taking advantage of them is probably losing a…

How Technology Has Influenced Digital Marketing In 2021

Copywriting Skills, Marketing & PR

The world is changing swiftly, more than we can imagine. Digital marketing has been the most efficient way of Marketing. The impacts of technology on digital marketing are a great success. Technology has made digital marketing interesting. Artificial…

5 Ways to Make Freelancing Fun

Copywriting Skills, Freelancing

As with any job or career, freelancing comes with a range of pressures and challenges. Nobody is immune from issues at work or at home, but freelancers get to have more fun. All we need to do is accept that life isn’t always easy and have…

6 Tips for Writing Customer-focused Copy

Copywriting Skills

Great copy keeps the focus firmly on the reader - their wants, goals, dreams and desires. It might sound harsh, but honestly? They don’t care about brands or businesses; they care about themselves, their life, their family, and their needs. So…

Ferris Wheels, Campsites and Pubs: the Best Locations for Your New Office

Copywriting Skills, Work Habits

At a time when ‘workation is becoming the corporate world’s newest buzzword, remote employees are using their freedom to figure out if they can work from literally anywhere on earth! Besides, the lockdown of 2020 has forced people to step…

Local SEO vs International SEO: What’s the Difference?

Copywriting Skills, SEO

When it comes to ranking in search engine results pages (SERPs), almost everyone thinks about SEO in general. SEO or search engine optimization is about making your website visible to your target audience so you can gain traffic, conversions,…

What are the Best Fonts for Web Design?

Branding, Copywriting Skills

When it comes to making an impression with web design, there are a few elements that can be highly useful. The colours, layout, typography and fonts are some of the factors which can tell the consumers that your business is professional, reliable…

Social Media Strategies You Should Know for 2021

Content & Strategy, Copywriting Skills, Social Media

Navigating the world of social media can be daunting. That’s why we’re sharing our tips on how to build a Social Media plan that can help you define your brand's targets, increase audience engagement and maximize your social strategy. What…

My Favorite Ad Campaign from 2020

Copywriting Skills

Adverts – loathsome or likeable? Some people hate adverts! Forcing products down your throat that you have no interest in and making you wait added time for your favourite programs, how dare they? Not so much of an issue now but long…