Most large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting,…
Hello, and welcome to
How to be a copywriter.
Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.
When naming a company or brand, people like to be clever. In many ways… this can be fun and cool for the public. However, we all know that if…
2 weeks ago
664 views
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise…
3 weeks ago
205 views
I’m not a fan of typical corporate buzzword-infested slogans. It’s preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes…
4 weeks ago
328 views
When I do branding seminars I have one slide that leaves the room silent. It’s a picture of an over-bearing man with a bored looking woman. A title over the…
1 month ago
393 views
What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they? Devoid of any real meaning. As a Contenty-copywriter type,…
1 month ago
386 views
Business owners commonly spend an inordinate amount of time trying to fine-tune their logo and brand, so it may come as a surprise to learn how the simple design that…
2 months ago
363 views
Imagery and words need always to go hand-in-hand to create truly compelling content. But there are times you see examples of them being created separately and then forced together. Stories…
2 months ago
341 views
Copywriter [noun]: A person who writes copy for the purpose of advertising or marketing. Today, the role of a copywriter has many nuances that are often left out of its basic…
2 months ago
540 views
Blog posts are an excellent form of content marketing, keeping you in dialogue with your target group and affirming you as an expert in your field. One of the…
2 months ago
364 views
