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How to be a copywriter

SEO and Content Marketing

How SEO and content marketing go hand-in-hand

Content & Strategy
In the ever-changing world of marketing, digitalization seems to be the only way forward. Business owners everywhere are realizing the importance of adopting an effective SEO and content marketing strategy that’ll take their products or services…
June 17, 2020
https://copywritercollective.com/wp-content/uploads/2020/06/5-Advertising-trends-that-are-ruling-the-market-in-2020.png 3240 3240 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-06-17 10:10:252020-07-14 11:59:16How SEO and content marketing go hand-in-hand
14 Mistakes to avoid in SEO copywriting

14 Mistakes to avoid in SEO copywriting

Copywriting Skills, SEO
Nowadays, some techniques in SEO copywriting are not only obsolete, but they can also get you in trouble. With Google frequently changing its search algorithm, it’s hard to tell what techniques are good, and which are bad. And as more and…
June 10, 2020
https://copywritercollective.com/wp-content/uploads/2020/06/How-much-should-I-charge-The-answer-is-equally-predictable-roughly-what-everyone-else-is-charging.1-1.png 2700 2700 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-06-10 11:11:102020-06-08 17:28:4614 Mistakes to avoid in SEO copywriting
Black and White

How a small Covid-19 free country deals with economic stress

Freelancing, Work Habits
Covid-19 hit the entire world like a tidal wave, and small businesses, in particular, were in danger of drowning in the flood. There has been a lot of focus on the world's largest economies, but how are businesses in small economies faring?Belize…
June 5, 2020
https://copywritercollective.com/wp-content/uploads/2020/06/How-much-should-I-charge-The-answer-is-equally-predictable-roughly-what-everyone-else-is-charging.1.png 2160 2160 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-06-05 17:16:432020-07-01 06:56:32How a small Covid-19 free country deals with economic stress

Copywriters: Are you charging what you’re worth?

Copywriting Skills, Freelancing, Hiring a copywriter
What's the first question every new freelance copywriter asks? Invariably: How much should I charge? The answer is equally predictable: roughly what everyone else is charging.So they consult that well-known pricing expert, Mr Google, to…
May 27, 2020
https://copywritercollective.com/wp-content/uploads/2020/05/How-much-should-I-charge-The-answer-is-equally-predictable-roughly-what-everyone-else-is-charging..png 2160 2160 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-05-27 16:16:132020-05-28 09:48:42Copywriters: Are you charging what you’re worth?

Crisis, communication and COVID-19

Freelancing, Work Habits
It’s currently a tough time for brands, this won’t come as a surprise seeing as it's a difficult period for most. In light of this, let’s spare a moment for the many celebrities currently imprisoned in their gilded cages, mansions and…
May 20, 2020
https://copywritercollective.com/wp-content/uploads/2020/05/fiction-writing-and-copywriting-have-long-been-intertwined-2.png 2160 2160 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-05-20 16:16:312020-06-15 19:03:42Crisis, communication and COVID-19

Four Ways to Better Care for Your Clients

Freelancing, Work Habits
Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial…
May 15, 2020
https://copywritercollective.com/wp-content/uploads/2020/05/fiction-writing-and-copywriting-have-long-been-intertwined-1.png 3240 3240 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-05-15 13:30:072020-05-15 11:08:33Four Ways to Better Care for Your Clients
Heather Marianne Foto

5 Fiction-writing tips to apply to copywriting

Copywriting Skills
Many copywriters reading this probably began their career because they love creative writing, no matter what form it takes. I know this was what led me to pursue my current position as a content marketing copywriter with Reedsy, which I actually…
May 11, 2020
https://copywritercollective.com/wp-content/uploads/2020/05/fiction-writing-and-copywriting-have-long-been-intertwined.png 2160 2160 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-05-11 15:00:042020-08-27 11:20:215 Fiction-writing tips to apply to copywriting

5 copywriting tips to put a little pep in your step

Copywriting Skills, Work Habits
So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…
May 6, 2020
https://copywritercollective.com/wp-content/uploads/2020/05/5-Advertising-trends-that-are-ruling-the-market-in-202010.png 1080 1080 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-05-06 16:16:332020-05-13 08:29:415 copywriting tips to put a little pep in your step

Diversify your income in Covid-19 with transcreation

Copywriting Skills, Freelancing
The COVID-19 pandemic is forcing many people around the world to work from home and we're facing a recession because of it. Many are finding ways to adjust under quarantine through productivity tips, especially since the lack of social interaction…
May 1, 2020
https://copywritercollective.com/wp-content/uploads/2020/05/5-Advertising-trends-that-are-ruling-the-market-in-20209.png 1080 1080 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-05-01 09:09:102020-06-22 13:28:21Diversify your income in Covid-19 with transcreation
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