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5 THINGS LAWYERS CAN LEARN FROM COPYWRITERS

Freelancing
Lawyers are professional writers. In fact, the average solicitor probably produces more words each day than any journalist, copywriter or novelist. But, while other professional writers are drilled in techniques to communicate their ideas simply…
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July 24, 2019
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AGONY ANT: LEGAL COVERAGE FOR FREELANCE COPYWRITERS

Freelancing
Q: “What legal forms (e.g. retainers, contracts) do freelance copywriters need?” – Brittany, USA I think it’s fair to say that many of us don’t bother too much with freelance contracts because they’re just so pleased to get…
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July 24, 2019
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HOW BUYERS BUY – THE LESSONS FOR COMPANIES AND COPYWRITERS

Freelancing
One of the great things about being a copywriter is learning from your clients. The following was shared with me by Cindy Barnes at Futurecurve. It explains the process buyers go through when they’re deciding what to buy and – crucially…
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July 24, 2019
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A COPYWRITER’S GUIDE TO FREELANCE JOBS IN FRANCE

Freelancing
After graduating, we have all thought, ‘Okay, now what?’ As they say, ‘Now you are entering real life’ (as if what I was doing before was not real). But we all know what that means: more responsibility, less freedom, a more serious…
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July 24, 2019
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10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

Content & Strategy, SEO
Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success. Copywriting gives…
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July 24, 2019
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JUDGEMENT DAY – IS THE END COMING FOR SEO COPYWRITERS?

SEO
Terminators 1 and 2 were two of my favourite films growing up. They did a good job of playing on those deep fears many of us have of autonomous beings. Terminators lacked any kind of emotion and arrived from the future to destroy us all…
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July 24, 2019
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E-commerce: the product copywriter and the photographer

Content & Strategy, Copywriting Skills, SEO
A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
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July 6, 2019
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Parents working from home: How to balance the family-life and work-life

Freelancing
Working parents find it difficult to balance family-life and work-life in this hectic world and the same applies to parents working from home. Raising little ones is a very demanding job and requires a lot of attention. Of course, the same can…
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July 1, 2019
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10 Questions you should ask yourself before becoming a freelancer

Freelancing
Freelancer – the clue is in the name.  The feeling of freedom from having an employer; no structured hours, unlimited income, working for yourself.  Sounds absolutely perfect doesn’t it?  So many people think, ‘I can do this for myself’,…
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June 18, 2019
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