How to be a copywriter

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COVID Means Understanding Your Customer

The Numbers Of COVID As of today, according to the World ‘O’ Meters Web Site, there are currently 298, 228,946 COVID Cases. There have been 5,481,882 deaths.But there is also good news, there are 256, 768, 846 recovered. From the…

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How to Protect Your Craft as a Freelance Writer

Copywriting Skills

In our socially distanced, post-Covid world, freelancers are in high demand and that means they need to protect their craft. A massive amount of online content is published every day and it has to come from somewhere. Every day, writers churn…

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10 Useful Tips to Get Your Freelance Business Off the Ground in 2022

If you are looking for work, or want to start your own business, freelancing is a good option. Freelance work can be done from anywhere in the world and on any schedule that suits you. You can work on a sun lounger, enjoy the pool, and get paid.…

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4 Online Tools to Help you Break Bad Writing Habits

Copywriting Skills

Look, copywriting isn’t easy. And no matter how good a writer you are, you should always be looking for ways to improve. But sometimes it can be difficult to pinpoint exactly where and how you need to improve. Think of it like a golf swing.…

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5 Easy Ways You Can Start Writing More Accessible Web Copy

Copywriting Skills

A lot of people assume copywriting is easy. It isn’t. As you and I are keenly aware, there’s an art to writing web copy that resonates, conveys personality, and is also optimised for SEO. And it gets even harder when you add writing for…

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How to Find New Copywriting Leads in 2022

Copywriting Skills

Finding clients is the perpetual challenge for freelancers. As trends change, so do clients — and there are always new kids on the block (like AI writers) to keep copywriters on their toes. While machine learning is nowhere near good enough…

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How to Create a Productive Writing Environment at Home

Copywriting Skills

Are you struggling to create a productive writing environment at home for your writing? Well, you are not alone. Most copywriters who work from home struggle with this as well. What makes it so difficult is the fact that work and life happen…

How to Create Reader Personas That Actually Work as a Copywriter

Copywriting Skills

In marketing, we often hear people talk about user personas. Sometimes also called ideal client avatars, these handy little tools give us a quick summary of what our core users might want at any given moment.Building an app and not sure…

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5 Writing Hacks on How to Keep Your Writing Rhythm on Track

Copywriting Skills

Ask any writer like you and he or she will tell you how valuable it is to be in the zone for writing where words seem to magically flow. It is always an exciting moment when the writing rhythm stays on track. However, there are other moments…