Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing…
Hello, and welcome to
How to be a copywriter.
Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.
A short(ish) guide on how to write short copy Did you know that, right now, there are models, actors and famous people flying all over the world with a cashmere…
7 months ago
747 views
If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work…
7 months ago
927 views
Over a period of five and a half years, and more than 50 clients, I still find freelancing a puzzle of constantly shifting pieces. Running my copywriting business has been…
7 months ago
639 views
Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have…
7 months ago
726 views
We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to…
8 months ago
482 views
In the digital age, the world is becoming smaller and smaller. As we begin to utilize social media we soon find out that there is less than 6 degrees of…
8 months ago
664 views
How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late…
8 months ago
634 views
Words are powerful. They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill. But they can also carry a…
8 months ago
703 views
With over 2 million new blog posts being uploaded to the World Wide Web every single day, how on earth are you supposed to get your business noticed online?…
8 months ago
613 views
