Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have…
Hello, and welcome to
How to be a copywriter.
Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.
We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to…
5 months ago
410 views
In the digital age, the world is becoming smaller and smaller. As we begin to utilize social media we soon find out that there is less than 6 degrees of…
5 months ago
601 views
How has digital marketing affected branding? Q&A with Chris Bullick, MD of The Pull Agency. Bill Gates – somewhat belatedly – said ‘The Internet changes everything’. In reality, Microsoft was late…
6 months ago
557 views
Words are powerful. They can carry big and serious ideas, communicated by icons such as Martin Luther King Jr, Malala Yousafzai or Winston Churchill. But they can also carry a…
6 months ago
606 views
With over 2 million new blog posts being uploaded to the World Wide Web every single day, how on earth are you supposed to get your business noticed online?…
6 months ago
522 views
How frustrating is it to spend blood, sweat and tears on creating a communication, either yourself or through an external resource, for it to be pulled up by the brand…
6 months ago
441 views
I wanted to briefly discuss what I would like to call OVER BRANDING or OVER MARKETING. As we all know it is important to generate a buzz about a…
7 months ago
761 views
I think it was Mark Twain who is supposed to have said “Writing is easy. All you have to do is cross out the wrong words.” This might seem a…
7 months ago
566 views
Edit web copy direct on a client’s website Explaining how you might improve the copy on a client’s website, showing a piece of highly polished web content in…
7 months ago
647 views
