After my son’s first day of school a few years ago, he came home with some exciting news to share. ‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’ Coming from…
Hello, and welcome to
How to be a copywriter.
Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.
Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing…
7 months ago
769 views
Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a…
7 months ago
625 views
I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out…
7 months ago
648 views
There may be no useful advice for a writer who lacks confidence because it is impossible to write without it. Writing without confidence is like pushing a wagon without…
8 months ago
606 views
Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate…
8 months ago
576 views
Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both…
8 months ago
687 views
Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing…
8 months ago
719 views
A short(ish) guide on how to write short copy Did you know that, right now, there are models, actors and famous people flying all over the world with a cashmere…
9 months ago
793 views
If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work…
9 months ago
975 views
