How to be a copywriter

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Overloaded? How Copywriters can Tackle 3 Underlying Causes of Overwork

When you think of careers with poor work-life balance, you probably think of surgeons, lawyers, and other high-powered professions. Copywriting isn’t usually the first thing that comes to mind. Make no mistake, burnout is a real threat to…

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A/B Testing Methods to Improve Your Advertising Copy

Copywriting Skills

If you haven’t been asked to create multiple versions of an ad for an A/B test, you certainly will soon. A/B testing is a widespread process used to create more effective website designs, product features and ads. We’ve written this guest…

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How to Succeed as a Freelance Sales Copywriter

Copywriting Skills

Being a freelance sales copywriter is not for the faint-hearted. Indeed, there are some fundamentals that you are going to have to understand before jumping headlong into the fray.Unless you are particularly lucky, most freelance sales copywriters…

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The Best Roles That a Freelancer Could Take On

Copywriting Skills

There are a number of people who are interested in getting involved in being a freelancer thanks to the benefits that come with doing so, especially the freelancer roles that are in demand. Some of the benefits that apply when you take up work…

How Freelance Writers Can Avoid Burnout

Copywriting Skills

Working as a freelance writer might seem like a dream from an outside perspective, but in reality, it’s often much more stressful and challenging than you would think. Sure, there are plenty of perks that go along with having the flexibility…

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Improving Your Portfolio and Networking Strategies as a Copywriter

Copywriting Skills

Copywriting can be a wonderful career, and many businesses will require your services. While getting employment as a copywriter with a company can be a stable career option, there is also the opportunity to become a successful freelancer in…

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11 Tips for Success as a New Freelancer

Copywriting Skills

Succeeding as a new freelancer may feel like an overwhelming task. You might be concerned about finding clients, choosing the right niche, and competing with all the competition out there. The truth is, though, if you have the skills and the…

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A Guide to Becoming a Professional Content Writer

Copywriting Skills

With the rise of content marketing as an approach to online marketing and digital advertising, there has been a rise in demand for content writers who can create online articles aimed at a specific audience. To further define the value of these…

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Perfecting Your Craft as a Freelance Writer

Copywriting Skills

Freelance writing has seen a huge uptick in popularity over the last few years. In 2017, there were over 57 million freelance writers in the U.S., and that number has grown thanks to advancements in technology and the rise of the gig economy. …