There may be no useful advice for a writer who lacks confidence because it is impossible to write without it. Writing without confidence is like pushing a wagon without…
Hello, and welcome to
How to be a copywriter.
Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.
Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate…
10 months ago
620 views
Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both…
10 months ago
741 views
Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing…
10 months ago
778 views
A short(ish) guide on how to write short copy Did you know that, right now, there are models, actors and famous people flying all over the world with a cashmere…
11 months ago
826 views
If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work…
11 months ago
1007 views
Over a period of five and a half years, and more than 50 clients, I still find freelancing a puzzle of constantly shifting pieces. Running my copywriting business has been…
11 months ago
739 views
Your tone of voice: why fade away when you can stand out from the crowd? With reviews and comments being easier to share than ever before, clients and customers have…
11 months ago
838 views
We hear the phrase ‘Everyone’s a critic’ a lot in the creative disciplines. Sometimes this feels very true, especially in larger companies with longer approval processes. But it’s important to…
12 months ago
559 views
In the digital age, the world is becoming smaller and smaller. As we begin to utilize social media we soon find out that there is less than 6 degrees of…
12 months ago
754 views
