When I first work with my clients, I give them a very special gift. A billboard on the Eden’s Expressway, just as you join the Kennedy into Chicago. It’s a beautiful piece of…
Hello, and welcome to
How to be a copywriter.
Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.
No one would deny that it’s more challenging than ever to get your recipients to even notice your emails – far less open, read, and click on the links you…
8 months ago
527 views
When writing web copy or web content, you have just eight seconds to rivet your visitors into place. Here’s how to put your web visitors on a slippery slope that…
8 months ago
1795 views
I left my job [a few months ago]. I was surrounded by talented, wonderful people and don’t regret my time there (so much so that I’m now freelancing with them),…
8 months ago
532 views
Most large brands go to a lot of time and effort to get to the right messaging to properly tell their story. This involves a lot of soul-searching, creativity, rewriting,…
8 months ago
626 views
When naming a company or brand, people like to be clever. In many ways… this can be fun and cool for the public. However, we all know that if…
9 months ago
1158 views
“If you don’t know what you think, you can’t write it down,” said my longtime colleague and book co-author John Butman some years ago. Yet how many of us take on a business writing exercise…
9 months ago
731 views
I’m not a fan of typical corporate buzzword-infested slogans. It’s preferable to have no slogan at all than one which is entirely meaningless. You know the kind I mean. Sometimes…
9 months ago
746 views
When I do branding seminars I have one slide that leaves the room silent. It’s a picture of an over-bearing man with a bored looking woman. A title over the…
9 months ago
1048 views
What does it mean to be “creative”? To be an “ideas person”? Or to be “artistic”? They’re just words aren’t they? Devoid of any real meaning. As a Contenty-copywriter type,…
9 months ago
751 views
