Hello, I’m Jurgen, a Belgian copywriter
I have more than 8 years of experience in full-service advertising agencies like TBWA, Leo Burnett and JWT.
I worked in a team as a concept provider, but I was also responsible for all texts used in every single medium. I made pure offline work like print ads, tv and radio commercials. But also pure online campaigns like dedicated web platforms. And yes, even a blend of both. By using online in the offline world in innovative ways like the Samsung Tweet for Heat campaign. But what I really love to do is think of and write 1-to-1 communication campaigns. B2C or B2B. To tell a story in a relevant and surprising way to get a maximum response.