Johan is an experienced Flemish copywriter. Allround. You can ask him anything you want: long/short, big/small, web/print/video (editing), serious/smile, copy/concept/content… and obviously, transcreation, the delicate art of smooth translation from English and French into Dutch. Fast delivery.
To put it briefly, he’s a copywriter who likes variation a lot.
Automotive
Audi, BMW, Citroen, Ford, Hyundai, Kia, Mazda, Mercedes, MINI, Opel, Peugeot, Renault, Saab, Skoda, Toyota, Volkswagen, Xedos, Cardoen, Carglass, Car-Pass, DKV, Goca
Beauty/Cosmetics/Perfume
L’Oreal, Pronails
Electronics
Sony
Energy/Fuel
Lukoil, Q8, Eneco, Lampiris, Luminus, Nuon, Electrabel
Entertainment
Disneyland Paris, Kinepolis, Viage
Fashion
3 Suisses, Babeurre, C&A, CKS, Farfelu, Hush Puppies, Le Routard Shoes, PointCarré, Prima Donna, Quelle
Financial
12trade, BNP Paribas, bpost bank, Cera Bank, CitiBank, Gemeentekrediet, Fortis, Global Financial Planning, ING, Rabobank, Van Lanschot, Corona Direct, Touring, VAB, Delta Loyd, Europ Assistance
FMCG, non food
Airwick, Calgon, Deli Nature, Finish, Harpic, Lotus, Pampers, Pedigree, Vanish, Sun, Vitroclen Whiskas, Woolite
Food and Drink
Alpro, Belgische kazen, Benecol, Brugse kazen, Céréal, Chavroux, Come a casa, Côte d’Or, Crop’s, Cup A Soup, DeliSoup, Dilea, Dolce Gusto, Douwe Egberts Black, Fermette, Ferrero, Flandria groenten, Frisk, Galak, Galbani, Gerlinéa, Grany, Herta, Iglo, IJsboerke, Jacqmotte, Joyvalle, Kerrygold, Knorr soepen, La Vache Qui Rit, La William, Läkerol, Leo, Leonidas, Lu, Lutti, Maredsous, McDonalds, Mentos, Milka, Nestlé, Nutella, Philadelphia, Plop koeken, Quaker Havermout, Ricola, Sportlife, Tiense Suiker, TicTac, Time Out, Vitalinea, Waldkorn, Zero, Bernard Massard, Bru, Coca-Cola, Fanta, Ginder-Ale, Grimbergen abdijbier, Hoegaarden, Kidibul, Isostar, Jacqmotte, Lipton Ice Tea, Maredsous abdijbieren, Old Nick, Peterman, Red Bull, Stella Artois, Tropicana, Valvert
Government
Stad Gent, Stad Antwerpen, Aardappel, Bio, Begeleid Individueel Studeren, Borstkankerpreventie, Brussel Leefmilieu, Handhygiëne kinderen, Responsible consumption, Safe sex (bla bla boem boem), Thuis in de Stad, Universal Design, Verantwoord Sporten, Vlaanderendag, Zwerfvuil
Healthcare
AudioNova, Acuvue, B-Magnum, Bodysol, Daktarin, Dettol, Durex, Dove, Gaviscon, Liga Cardio, Melisana, Mennen, Motilium, Move2Cure, Multipharma, Nesivine, Nivea, Nurofen, Nutrilon, Olvarit, Omega XLS, Omega Pharma, Omnibionta, Optix, Paranix, Perdolan, Scholl, Strepsils, WeightWatchers
Home and Garden
Velux
Industry/Chemical
Atab, 3M, Agfa-Dotrix, Fingo, Henco, Kemin, Valipac, Valorfrit, Valorlub
IT/Telecoms
Aurelium, Base, Telenet, Belgacom, Internet Explorer
Leisure
Ardennen, Bokrijk, Club Med, Connections, Disneyland Paris, Kazou (CM jongerenvakanties), Kinepolis, Passage Fitness, Viage
Media
2BE, De Morgen, De Standaard, Gazet van Antwerpen, Het Volk, Jobat, Knack Weekend, Nickleodeon, Nieuwe Panorama, Passe-Partout, Studio 100, VTM
Non-Profit
Boek.be, Boekenbeurs, Poëziecentrum, Vlaamse Opera, Muhka, Poëziecentrum, Rode Kruis , Artesis, Begeleid Individueel Studeren, Ehsal/HUB, Verpleegkunde, VUB
Property/Construction
Century 21, Era
Recruitment
BNP Paribas, Damart, Persgroep, Tucrail, Tempo Team
Retail
AS Adventure, Belgian Sky Shops, C&A, Colora, Delhaize, Di, Dreambaby, Dreamland, Hans Anders, Home Market, Ici Paris XL, Inno Galeria, Leonidas, O’Cool, Pearle, Van Marke, Veritas, Wakkere Bakker
Services
Arch International, bpost, CM, De Post, Gouden Gids, HighCo, TWI Kanunnik TRIEST, Nationale Loterij (Baraka, 21, Lotto, Scooore, Presto), P-Mobile, Partena, PrintPower, Van Gansewinkel, Xerius
Transport
MIVB, NMBS, Thalys, BTS Travel
Annual reports, Brand guidelines, Corporate identity, Editorials, Magazines
(s.1986) HDM Dechy, Eurocom
(s.1992) TBWA, McCann-Erickson, DDB, Saatchi & Saatchi, M&W/Kidvertising, M.A.D, LDV United, Boondoggle, These Days, Duval Guillaume, Air, Ogilvy, Havas, BBDO, Grey, Stratégie, Mostra, Act Agency, Square, Choco, Kunstmaan, Fé, There, Openhere, Strass Interactive, Arpeggio, The Young Ones, Bubka, Android, The Crew, Insilencio, ThePubagency, Tequila, Seven, Pubmarket, Edison, Sonicville, Karamba, Ubiquitylive, Change Designers
Craquinette, CCB Silver Radio Single, HDM
3 Suisses, CCB nominee Poster Campaign, HDM
Poëziecentrum, CCB Gold Direct Mail, nominee copywriting, HDM
Baraka, CCB Silver Poster Campaign, TBWA
Mazda 121, CCB nominee Dailies Campaign, TBWA
Mazda 323, CCB Gold Poster Single, CCB Bronze Radio Campaign, TBWA
21 (National Lotery), CCB Silver Multimedia Campaign, CCB Silver Radio Campaign, TBWA
Nieuwe Panorama, Top Topical Award, McCann-Erickson
Opel Corsa, Top Topical Award, McCann-Erickson
Opel Astra, London International Awards Finalist, McCann-Erickson
Opel Agila: European Media & Marketing Award Nominee, International Ad Spot Award Low Budget Finalist, McCann-Erickson
Opel Astra, Silver EFFIE, McCann-Erickson
Opel Corsa, Bronze EFFIE, McCann-Erickson
Ricola, Bronze EFFIE, M.A.D.
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Kindra – American copywriter – New York