Hello, I’m Isabel, Portuguese copywriter

I live in Lisbon, Portugal.

I’ve started my carreer as a copywriter trainee in Curitiba, Brazil. Although it wasn’t planned, back in Portugal I’ve started working for agencies with 100% Portuguese capital; therefore smaller, and with different structures than the international ones. This allowed me to have a more wide understanding of all the communication’s disciplines, a closer relationship with clients, as well as the means to explore different ways of writing, for different media and targets. Advertising, Direct Marketing, Behavioural Marketing, Promotions, Internal Communication Programmes, Political Marketing and Graphic Design are disciplines I became familiar with. This last one, specially concerning Branding, although it was the last one to meet, it is the one I love the most, because it’s at the origin of everything.