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How to be a copywriter

Struggling to work from home? Here’s what worked for me

Copywriting Skills, Work Habits
It’s been months since the world as we knew it was turned on its head by things going viral offline for a change and governments being what governments always are — slow. So those of you who weren’t already on extremely familiar terms…
July 31, 2020
https://copywritercollective.com/wp-content/uploads/2020/07/5-Advertising-trends-that-are-ruling-the-market-in-20207.png 3240 3240 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-07-31 09:03:592020-08-04 16:57:39Struggling to work from home? Here’s what worked for me

Features vs benefits: Leveraging the right mix in your marketing messaging

Copywriting Skills, Marketing & PR
As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t.In creating a marketing message to reach a target audience, business owners have to decide on the balance…
July 28, 2020
https://copywritercollective.com/wp-content/uploads/2020/07/5-Advertising-trends-that-are-ruling-the-market-in-20205.png 3240 3240 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-07-28 13:13:052020-08-24 21:56:02Features vs benefits: Leveraging the right mix in your marketing messaging

The only marketing skill you will ever need

Copywriting Skills, Marketing & PR
Hey Adi, do you know what’s copywriting?No Ayush. What’s that new word?You employ it daily. What do you do when a customer at your phone shop comes to buy a phone?I tell him about the phone, how it can help him, why is it the…
July 24, 2020
https://copywritercollective.com/wp-content/uploads/2020/07/5-Advertising-trends-that-are-ruling-the-market-in-20204.png 1080 1080 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-07-24 10:10:282020-07-31 09:33:44The only marketing skill you will ever need

3 Ways to inject readability into your email copy

Copywriting Skills
So you want readable emails, huh?Wise decision. Because getting your emails read is a huge part of the battle.Because if your prospect reads your first email… they are much more likely to read your second. If you get them to read the…
July 21, 2020
https://copywritercollective.com/wp-content/uploads/2020/07/5-Advertising-trends-that-are-ruling-the-market-in-20203.png 2160 2160 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-07-21 12:12:062020-07-20 19:39:263 Ways to inject readability into your email copy

Should beginner freelancers work for free?

Freelancing
‘Should I work for free?’ It’s a question that plagues many beginner freelancers just starting out in their career. And it’s a good question. In a world that pushes the inexperienced towards internships and working for ‘exposure’,…
July 14, 2020
https://copywritercollective.com/wp-content/uploads/2020/07/5-Advertising-trends-that-are-ruling-the-market-in-20202.png 3240 3240 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-07-14 13:13:352020-07-14 10:35:57Should beginner freelancers work for free?

10 Must-reads for copywriters

Copywriting Skills
Has your marketing copy technique been lacking something? Are you looking for fresh ideas on how to revamp your copywriting skills? If you have answered ‘yes’ to either of these questions, then you’ve come to the right place! We've put…
July 10, 2020
https://copywritercollective.com/wp-content/uploads/2020/07/5-Advertising-trends-that-are-ruling-the-market-in-20201.png 2160 2160 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-07-10 13:05:142020-08-18 16:07:2010 Must-reads for copywriters

Copywriting and Covid-19: How to keep your mojo working

Freelancing, Work Habits
Being home is great. You don’t have to pay someone to prepare your food or cut your hair, it’s where your bed lives and, unless your flatshare is especially grim, you can use the bathroom in complete comfort. Who would ever leave? Assuming…
July 3, 2020
https://copywritercollective.com/wp-content/uploads/2020/07/5-Advertising-trends-that-are-ruling-the-market-in-2020.png 3240 3240 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-07-03 11:11:162020-07-06 08:34:56Copywriting and Covid-19: How to keep your mojo working

How does the COVID-19 outbreak affect content marketing and SEO?

Content & Strategy, SEO
The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
June 29, 2020
https://copywritercollective.com/wp-content/uploads/2020/06/5-Advertising-trends-that-are-ruling-the-market-in-20201.png 1080 1080 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-06-29 12:12:102020-07-06 08:34:29How does the COVID-19 outbreak affect content marketing and SEO?

5 lessons I’ve learnt from 5 years of running a content marketing agency

Freelancing, Marketing & PR
It seems like just yesterday that I set up Isoline Communications, a tech B2B content marketing agency. It’s been a wild, fun ride over these five years, with lessons aplenty along the way. If you’re a freelancer reading this, I hope that…
June 24, 2020
https://copywritercollective.com/wp-content/uploads/2020/06/5-Advertising-trends-that-are-ruling-the-market-in-2020-1.png 1080 1080 Heather Buchanan https://copywritercollective.com/wp-content/uploads/2019/05/logo120.png Heather Buchanan2020-06-24 09:09:272020-06-23 13:37:355 lessons I’ve learnt from 5 years of running a content marketing agency
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