It’s currently a tough time for brands, this won’t come as a surprise seeing as it's a difficult period for most. In light of this, let’s spare a moment for the many celebrities currently imprisoned in their gilded cages, mansions and…
https://copywritercollective.com/wp-content/uploads/2020/05/fiction-writing-and-copywriting-have-long-been-intertwined-2.png21602160Heather Buchananhttps://copywritercollective.com/wp-content/uploads/2019/05/logo120.pngHeather Buchanan2020-05-20 16:16:312020-06-15 19:03:42Crisis, communication and COVID-19
Copywriters and freelancers should always be improving the way they take care of their clients. This includes caring for existing, loyal clients, and caring for those new clients you choose to work with. Each is unique, and each requires substantial…
https://copywritercollective.com/wp-content/uploads/2020/05/fiction-writing-and-copywriting-have-long-been-intertwined-1.png32403240Heather Buchananhttps://copywritercollective.com/wp-content/uploads/2019/05/logo120.pngHeather Buchanan2020-05-15 13:30:072020-05-15 11:08:33Four Ways to Better Care for Your Clients
Many copywriters reading this probably began their career because they love creative writing, no matter what form it takes. I know this was what led me to pursue my current position as a content marketing copywriter with Reedsy, which I actually…
https://copywritercollective.com/wp-content/uploads/2020/05/fiction-writing-and-copywriting-have-long-been-intertwined.png21602160Heather Buchananhttps://copywritercollective.com/wp-content/uploads/2019/05/logo120.pngHeather Buchanan2020-05-11 15:00:042020-06-15 19:05:235 Fiction-writing tips to apply to copywriting
So you’ve watched a couple of seasons of Mad Men and you’ve been won over by the casual misogyny and liberal approach to liquid lunches. Becoming a copywriter seems pretty simple, right? With enough whiskey and self-loathing anyone can become…
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The COVID-19 pandemic is forcing many people around the world to work from home and we're facing a recession because of it. Many are finding ways to adjust under quarantine through productivity tips, especially since the lack of social interaction…
https://copywritercollective.com/wp-content/uploads/2020/05/5-Advertising-trends-that-are-ruling-the-market-in-20209.png10801080Heather Buchananhttps://copywritercollective.com/wp-content/uploads/2019/05/logo120.pngHeather Buchanan2020-05-01 09:09:102020-06-22 13:28:21Diversify your income in Covid-19 with transcreation
Copywriting can feel like one of those elusive skills that only the chosen few can hack. However, anyone can hack copywriting if they put their minds to it. This is not a skill reserved for a few; you too can truly possess it and be great at…
I’m currently working on four different projects. Yes, don't be alarmed. I still eat, shower, read a book before going to sleep, and spend weekends on a road trip or outdoors. Did I also mention that I run a full household with my twin toddlers,…
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Content marketing is evolving every year with technological advancement. Regardless of whether you're simply beginning with content marketing or you've been using a similar marketing plan for some time. It is very important to keep up to date…
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2020 has brought with it a slew of changes, especially when it comes to writing web copy. Here are 5 of the more popular ones.
The modern web copy in 2020 has undergone a flurry of changes. Not keeping up with these developments is a sure-fire…
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Heather Marianne Foto
