How to be a copywriter

The 5 Most Effective B2B Copywriting Strategies

Every B2B business needs to have a comprehensive marketing plan. Compelling content is the foundation of any successful B2B marketing effort. The majority of content marketing tactics are still built on the power of words. B2B copywriters simplify…

How to Improve Content Creation Skills if You’re Constantly Falling Behind the Deadline

Copywriting Skills

If you are a freelance content writer or someone who works and produces content for one company, meeting deadlines while delivering consistently great work can be a challenge. Even if your writing is always excellent, attention-grabbing, and…

5 Essential Ways AI is Transforming Copywriting Today

Copywriting Skills

AI is transforming copywriting. It so happens that we are just at the inception of a tremendous digital edge that lies ahead. If technology currently influences the way we run errands, learn, teach, entertain ourselves or conduct business then…

Run With It: How Events Inspire Writers

Copywriting Skills

As a writer, when you need to be innovative all the time, it's common to feel like you've drained all of your ideas. The good news is that you will actually never run out of ideas! When you're having trouble finding inspiration to write, it's…

6 Best Performance Marketing Strategies for Every Small Business in 2023

Copywriting Skills

For traditional marketing methods, media planners will tell you to place your ads in publications with the most extensive circulation or audience. They hope that the hard-earned money you invested in traditional marketing will produce results.…

How to Juggle Your Hectic Lifestyle as a Freelance Writer

Copywriting Skills

Freelancing can seem like a fairy tale for those who have never tried it. Everything has pros and cons, even working in the corporate world versus being a freelancer. I know, I tried it all. So before you decide to become a freelancer, or you…

What Platforms to Get Inspiration for Your Next Blog Idea

Copywriting Skills

Next time you’re feeling blocked or hopeless, you don’t need to panic. There are a few platforms to get inspiration for your next blog.You’re in front of your laptop, and your Google Docs or Word document is open. There’s a blank…

High-Quality Backlinks for Content Marketing

Copywriting Skills

When it comes to SEO, one of the most important factors is building high-quality backlinks. Backlinks are links from other websites to yours, and they help improve your website's search engine ranking. However, not all backlinks are created…

Impactful Copywriting – Who Does It Better, Humans or AI?

Copywriting Skills

It's no secret that artificial intelligence (AI) is rapidly gaining ground on human abilities in a wide range of areas. But one task where humans still reign supreme is creating impactful copywriting. Although AI writers can provide some interesting…