Copywriter Collective is an international collective of freelance copywriters. We're passionate about writing and communication and this magazine is one way that we can give back to the copywriting community with a collection of articles that cover every aspect of copywriting and freelancing for a living. There's something for copywriters of all shapes and sizes. Newby or old hand, in this business there’s always something new to learn. That’s what keeps us going. Enjoy.
Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice…
Transcreation is the process by which marketing materials are adapted for use in other countries. Encompassing far more than just translation services, the process can mean a complete overhaul of…
Wanna be a copywriter from the tropical beach paradise of Bali? Keep these things in mind: The Main Digital Nomad Communities are in Canggu and Ubud. It can feel…
After my son’s first day of school a few years ago, he came home with some exciting news to share. ‘Guess what, Mummy!’ he said. ‘My teacher told me that mistakes are GREAT!’ Coming from…
Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing…
Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a…
I had two fantastic demonstrations of customer service [a while ago], both left a huge impression on me. Customer service Numero One Being a coffee nut I decided to try out…
There may be no useful advice for a writer who lacks confidence because it is impossible to write without it. Writing without confidence is like pushing a wagon without…
Brian, the trusty account exec rushed into the room with an “I forgot my pants” look on his face. “Client wants a series of web banners on their new chocolate…
Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both…
