Hello, I’m Mihaela, a Romanian copywriter

I live in Bucharest, Romania.

I am a senior copywriter, working in the advertising industry for the last 10 years.

I worked at lots of agencies, some great ones, some big ones, some tiny ones. I have developed an extensive background in writing for a variety of industries, working in all disciplines of advertising: TV, radio, print, BTL, web content and interactive. I’ve created 360 communications for big national and global brands. Some successful brands I’ve worked with: are Coca-Cola, British American Tobacco, Carlsberg, Tuborg, Peugeot, Rehau, DHL, KFC, Reinert, Libresse, H&M, Avon, Adidas, and Michelin.

My approach is: to create brand experiences, not just ads, and to create big ideas, not just concepts.