I have been working in the advertising industry for 11 years as an advertising professional. Between 2005 and 2011, I’ve worked at Ogilvy Istanbul as a senior copywriter. Between 2011-2012 I worked at a local digital advertising agency called Superbeta. I’ve worked for both national and international brands and participated in many 360° projects. I also managed many transcreation projects for international brands like Braun, IBM, Lenovo, Avon.
Işıl’s Copywriter Portfolio
Industries & Clients
Automotive
Audi, Ford
Beauty/Cosmetics/Perfume
Avon, Lipfusion
Electronics
Kodak, Lenovo
Fashion
Karen Millen,
FMCG, non food
Marshall, Palmolive, British American Tobacco
Food and Drink
Pernod Ricard, Jim Beam, Solgar
IT/Telecoms
IBM, Lenovo
Non-Profit
Make a Wish Turkey
Property/Construction
Emaar, The Address Hotel, Mesa Nurol, Satya Yapı
Services
Turkcell
Transport
DHL
Other
Etstur Tourism, Maxx Royal Hotels, Voyage Hotels, Didimtur, Otelpuan.com, Alavya Boutique Hotel
Agencies as a freelancer
Ideascop (2012-)
Agencies as an employee
Ogilvy (2005-2011) Superbeta (2011-2012)
Media types
Corporate identity, Direct mail, Magazines, Manuals, Naming, Point of sale, Print ads, Radio scripts, TV commercials, Slogans, Voiceover, Websites
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