Creative Director, Copy
I’m an American living in England, with an MFA in Writing and 15+ years’ experience across global PR agencies and music, tech and entertainment brands.
As SoundCloud’s first copywriter, I built tone of voice guidelines and messaging frameworks for every channel, from blogs to CRM to product UX. At Amazon Ads, I was hired as the first UK content marketer to create immersive articles and exec scripts for events and podcasts; I then moved to the global editorial team to lead content strategy for multiple B2B video series.
Now I help brands stay, and sound, human in the age of AI. As a writer who has helped train LLMs to sound like us, I know what that first flat draft requires to become a message that lands. And why, when it comes to emotional resonance, humans always do it best.
