Hello, I’m Kristi, a B2B copywriter

I live in Gatineau, Canada

Senior Copywriter, B2B and SaaS

I’m a longtime freelance writer with over 20 years of experience creating content across industries. A true generalist, I’ve written for global brands, small businesses and everything in between, covering topics from technology and travel to lifestyle and design.

My work blends research, storytelling and practical insight to make complex ideas clear and engaging. For the past six years my focus has been B2B and SaaS, particularly cybersecurity, ecommerce and DTC.

When I’m not writing, I’m usually elbows-deep in a craft project or tending my garden.

Kristi Carignan, B2B copywriter in Gatineau, Canada
HIRE KRISTI

Skills

B2BE commerceLifestyleTechnologyTravel

Kristi’s Copywriter Portfolio

Industries & Clients

Automotive: Webfleet, Decked
Beauty: Bare Biology, Hamdah London, Aura Greca
Business: Fast Company, Wyn Enterprises
Durable Goods: Eichholtz
Fashion: Aoife, Vogue Italia, French Toast, Diamonds Factory
FMCG: AG1
Food and Drink: Nestlé, Starbucks
Government/Media: Canadian Broadcasting Corporation
Healthcare: Everself
Home and Garden: Jubilee TV
IT/Telecoms: West Wisconsin Telcom
Marketing: Metric Marketing
Non-Profit: WWF
Property/Construction: Summit Construction Group
SEO: WiRe Innovation
Social Media: Meta
Technology: AWS, Cisco, Entrust, Huntress, LiquidWeb, PerimeterWatch, Proofpoint
Travel: Airbnb, Skyscanner

Agencies as a freelancer

Cracked

Agencies as an employee

Media.Monks (contract)
Viral Nation (contract)

Media types

Articles/Editorials
B2B communications
Blogs
Brand/Corporate identity
Brand guidelines
Brand names
Brochures/Magazines
Digital Media
Direct mail
Internal Communications
Newsletters
Packaging/Product Description
Presentations
Press Releases
Print/Post Ads
Sales/Corporate Brochures
Social Media
Slogans
TV/ Video Scripts
Websites

Awards

Awwwards Site of the Day: PerimeterWatch (copywriting)

HIRE KRISTI

“It’s rare that you come across a standout talent like Kristi. She’s able to apply her copywriting skills to any subject, and create copy that converts! I recently had the pleasure of working with her on an ecommerce website project, and our client was delighted with the copy that she crafted. I was particularly impressed by her fast turnaround times and responsiveness – thanks to her, we were able to wrap up the copywriting portion of the project weeks ahead of schedule.”

“I was looking for a great copywriter recently to help with some client projects for the US market, and ran test projects with a few candidates. I’m really happy I came across Kristi, I really enjoyed her vivid and picturesque style (and I have a really high bar) and the way she was able to get the core benefits of the products and the beliefs of the prospects with minimal upfront briefing, doing her own research.”

“We’re working with Kristi for some time now, and are very pleased with her versatility and ability to write engaging copy in any length or form – Kristi wrote us an ebook, blog posts, web copy and more. Always on time, great to work with.”

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Searching for a copywriter near Ottawa? That search is over

Kristi is the B2B copywriter that clients hire when they need complex ideas made clear and engaging. With over 20 years of freelance experience and a sharp focus on SaaS, Kristi writes content that informs, persuades and ranks.

Kristi is available for work in Canada or remotely for clients anywhere in the world, whether short-term assignments or ongoing projects. She is particularly experienced in the Technology sector, especially cybersecurity, but has also excelled for clients in ecommerce and Travel.

Need more options? Visit this landing page Ottawa copywriters to browse other Canada copywriters with different skillsets. If you don’t find the perfect match, contact one of our agents and we will search our extensive database to find the writer who’s right for you.

Tell us more about your project – Our agents will connect you with Kristi

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