News

Read about the posts about the category News of How to be a copywriter by Copywriter Collective.

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Copywriter of the week : Paul Falla

The Naked Copywriter “Today I received one of the most challenging copywriting assignments in my 30-year career. To write 500 words about something I know everything about. Intimately. Every single damned detail. All the “product” benefits.…
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Copywriter of the week : Steve Williss

Throughout his entire working life, Steve Williss has had a love of letters. He loves how their shapes are individually defined to represent a sound, and when combined with others, produces a word that, subsequently, has a purpose. By trade,…
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Copywriter of the week : Shelley Travers

When I was growing up all I wanted to do was work in media, but everyone told me that it wasn’t likely to happen in Adelaide, and so while I was working as a High School English teacher, I booked a one-way ticket to London on impulse. Within…
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Copywriter of the week : Fraser Bailey

An alternative look at a career in advertising By Collective copywriter Fraser Bailey This is not another boring story of which clients I worked on while working for such and such an agency. Instead, it’s a more personal and football-related…
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Copywriter of the week : Stephanie Wollenberg

I’ve spent close to a decade creating concepts, inventive taglines, refreshing re-brand ideas–you name it–for Nike, Deliveroo, American Express, Philips and Booking.com. Helping brands “speak” is my thing. That’s why since I started…
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Get to know Lisa: our new Manchester Copywriter

Lisa is happy to join a collective of copywriters Like her yellow-haired cartoon namesake, Lisa comes from a proud family of Simpsons, studied hard at school and actually enjoys her work! For more than twenty years Lisa has written/taken the…
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May Competition: Best Out-of-Office Reply

Spring is finally here and you know what that means...we are that much closer to summer holiday! Copywriting competition is now closed! And the winner is... Fraser! I’m lounging on a yacht near Kos Address your nonsense to your boss Got…
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MEET EMMA, AN ENGLISH COPYWRITER IN PARIS

Let us introduce you to Emma Brooke, one of our native English copywriters. She writes creative, compelling copy designed to entice new customers, excite old ones and persuade those hovering somewhere in between. After six years working both…
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Slovenian Advertising Festival (SOF) smokes like the ‘90s

Copywriter Martin Mol recently attended the Slovenian Advertising Festival and shares his thoughts about it.  Where the hell is Slovenia? It’s the first country in the Balkans straight ahead if entering from Austria or turns left somewhere…
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Competition: Alternative World Cup Slogan

Age, gender, ethnicity and religion aside, what unites humanity? It simply has to be that football tournament that rolls around every 4 years, and the worshiping of 22 fully grown men running around after a ball! Yes, it's World Cup time again.…
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Copywriting Competition: Non-Religious Christmas Card Greeting

The endless crowds at the seasonal sales, the untangling of Christmas lights, wondering how many Christmas songs will be stuck in your head before the month is over...Yep, it’s that most wonderful time of the year: Christmas! Of course, these…
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Copywriting Competition: Best Call to Action

Short and sweet: nothing gets straight to the point like the perfect Call to Action. Although we all try to avoid clicking, being only human, we’ve all been tempted on at least a few occasions to click an enticing CTA button. While it may…