SEO Translation: Can It Be a Reality or Is It Just a Myth?

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To enter new markets and reach new audiences in the digital space, you need a professional content translation. However, for the internationalisation strategy to produce results in the form of conversion and sales, it is necessary to pay attention…

Steps to follow to drive more website traffic through social media

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You must be well aware of the fact that social media is the most popular and effective way for businesses to get engaged with their target audiences. It is also likely that you post regularly on Facebook and even respond diligently to a few…

10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

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Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success. Copywriting gives…

JUDGEMENT DAY – IS THE END COMING FOR SEO COPYWRITERS?

Terminators 1 and 2 were two of my favourite films growing up. They did a good job of playing on those deep fears many of us have of autonomous beings. Terminators lacked any kind of emotion and arrived from the future to destroy us all…

E-commerce: the product copywriter and the photographer

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A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
What is Voice Search?

What is Voice Search? And Why Will VEO Be As Important As SEO?

Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…
After Writing

SEO COPYWRITING: WHAT TO DO AFTER YOU WRITE

On Monday, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn’t…
SEO Reader

SEO COPYWRITING: WHY YOUR READERS SHOULD COME FIRST

Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that’s backed with no reader-friendly strategy will just give your site a high bounce rate. You…

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian…

Organic SEO - What You Need and How to Get It

You’ll know that with the recent Google updates many online businesses are suffering. Rankings have dropped and competition is fiercer than it’s ever been. Big companies such as John Lewis have the capital to invest in great content to keep…
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The Undeniable Power Of Search Engine Marketing

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my…

Keywords for SEO – how they help your business

All my clients take an interest in the performance of their websites, but most of them don’t want to know the nitty-gritty of how they work.  I’ve written a few articles to give you an idea what your web designer and copywriter are talking…