Why Every Copywriter Should Understand and Master SEO

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You write well. You understand good grammar, proper punctuation, and storytelling. And, of course, you know how to be persuasive, perhaps the most important of all copywriting skills. Unfortunately, that’s not enough to be a successful copywriter…

Local SEO vs International SEO: What’s the Difference?

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When it comes to ranking in search engine results pages (SERPs), almost everyone thinks about SEO in general. SEO or search engine optimization is about making your website visible to your target audience so you can gain traffic, conversions,…

SEO Link Building Strategy for 2021

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The digital landscape of SEO marketing is always changing. As businesses adjust to living with the COVID 19 virus and focus on online marketing, the importance of building high-quality links has never been higher. In this blog, we look at…

10 Most common SEO mistakes

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SEO, for a large part, is the backbone of content marketing. In fact, it is now more prominent than ever. Many of you know this already and would plan accordingly. You optimize your content to get ahead in the SERPS and get the desired traffic.…

10 Fatal SEO mistakes you need to avoid

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SEO is extremely important for every business in the world today. If done correctly, it helps to build your brand and rank your website higher on Google. While a lot of people think SEO is done only when setting up a website, this is not true.…

5 Essential SEO tips and tricks you need to try

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To stand out from your competition and attract new customers, it is vital that your website shows up in the google search rankings. Basic SEO can help search engines find your site. To help improve your rankings here are five essential SEO tips…

How does the COVID-19 outbreak affect content marketing and SEO?

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The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
14 Mistakes to avoid in SEO copywriting

14 Mistakes to avoid in SEO copywriting

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Nowadays, some techniques in SEO copywriting are not only obsolete, but they can also get you in trouble. With Google frequently changing its search algorithm, it’s hard to tell what techniques are good, and which are bad. And as more and…

SEO Translation: Can It Be a Reality or Is It Just a Myth?

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To enter new markets and reach new audiences in the digital space, you need a professional content translation. However, for the internationalisation strategy to produce results in the form of conversion and sales, it is necessary to pay attention…

Steps to follow to drive more website traffic through social media

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You must be well aware of the fact that social media is the most popular and effective way for businesses to get engaged with their target audiences. It is also likely that you post regularly on Facebook and even respond diligently to a few…

10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

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Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success. Copywriting gives…

JUDGEMENT DAY – IS THE END COMING FOR SEO COPYWRITERS?

Terminators 1 and 2 were two of my favourite films growing up. They did a good job of playing on those deep fears many of us have of autonomous beings. Terminators lacked any kind of emotion and arrived from the future to destroy us all…