10 Fatal SEO mistakes you need to avoid

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SEO is extremely important for every business in the world today. If done correctly, it helps to build your brand and rank your website higher on Google. While a lot of people think SEO is done only when setting up a website, this is not true.…

5 Essential SEO tips and tricks you need to try

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To stand out from your competition and attract new customers, it is vital that your website shows up in the google search rankings. Basic SEO can help search engines find your site. To help improve your rankings here are five essential SEO tips…

How does the COVID-19 outbreak affect content marketing and SEO?

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The Coronavirus has been such an uprooting force that there are many aspects of life that have been deeply affected. Social gatherings have been prohibited, if not discouraged, businesses have been asked to cease operations temporarily or at…
14 Mistakes to avoid in SEO copywriting

14 Mistakes to avoid in SEO copywriting

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Nowadays, some techniques in SEO copywriting are not only obsolete, but they can also get you in trouble. With Google frequently changing its search algorithm, it’s hard to tell what techniques are good, and which are bad. And as more and…

SEO Translation: Can It Be a Reality or Is It Just a Myth?

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To enter new markets and reach new audiences in the digital space, you need a professional content translation. However, for the internationalisation strategy to produce results in the form of conversion and sales, it is necessary to pay attention…

Steps to follow to drive more website traffic through social media

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You must be well aware of the fact that social media is the most popular and effective way for businesses to get engaged with their target audiences. It is also likely that you post regularly on Facebook and even respond diligently to a few…

10 SEO COMMANDMENTS FOR CONTENT WRITERS AND COPYWRITERS

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Content writing/copywriting and SEO are like peanut butter and jam. They are great taken separately but together they make a perfect symbiosis that helps your website’s visibility on search engines and achieve success.Copywriting gives…

JUDGEMENT DAY – IS THE END COMING FOR SEO COPYWRITERS?

Terminators 1 and 2 were two of my favourite films growing up.They did a good job of playing on those deep fears many of us have of autonomous beings. Terminators lacked any kind of emotion and arrived from the future to destroy us all…

E-commerce: the product copywriter and the photographer

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A picture is worth a thousand words, or so they say. But what happens if you take that picture and support it with a well researched, keyword and SEO friendly piece of copy for the product? The answer: a successful e-commerce site with potential…
What is Voice Search?

What is Voice Search? And Why Will VEO Be As Important As SEO?

Let’s start with a few voice search and VEO basics first … What’s the difference between SEO and VEO? VEO (voice engine optimisation) and SEO (search engine optimisation) can both organically boost the position of your website in search…
After Writing

SEO COPYWRITING: WHAT TO DO AFTER YOU WRITE

On Monday, we discussed what SEO copywriting is and why you should write for your readers first, not search engines.Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn’t…
SEO Reader

SEO COPYWRITING: WHY YOUR READERS SHOULD COME FIRST

Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that’s backed with no reader-friendly strategy will just give your site a high bounce rate.You…