After Writing

SEO COPYWRITING: WHAT TO DO AFTER YOU WRITE

On Monday, we discussed what SEO copywriting is and why you should write for your readers first, not search engines. Patterning your writing after the reader-focused methods we discussed is a big part of SEO copywriting, but it doesn’t…
SEO Reader

SEO COPYWRITING: WHY YOUR READERS SHOULD COME FIRST

Yes, you read that right. You need to optimize your content for your readers before you optimize it for search engines. Keyword-stuffed copy that’s backed with no reader-friendly strategy will just give your site a high bounce rate. You…

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog. The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for marketing, no traffic and to be honest I was struggling. Sort of like a tree in a Siberian…

Organic SEO – What You Need and How to Get It

You’ll know that with the recent Google updates many online businesses are suffering. Rankings have dropped and competition is fiercer than it’s ever been. Big companies such as John Lewis have the capital to invest in great content to keep…
sem

The Undeniable Power Of Search Engine Marketing

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine. If you could choose just ONE form of digital marketing, what would it be? I get asked this question from big brands all over the world, and my…

Keywords for SEO – how they help your business

All my clients take an interest in the performance of their websites, but most of them don’t want to know the nitty-gritty of how they work.  I’ve written a few articles to give you an idea what your web designer and copywriter are talking…

SEO copywriting – a totally useful How To guide.

Despite all the confusing acronyms and jargon, writing search optimised web copy isn’t rocket science. It’s about creating clear, targeted and useful copy – something you should be doing anyway. Let’s start by being clear: there’s…

Is SEO Dead?

Yesterday, while scrolling through my Facebook newsfeed I saw this headline: “The Top 4 Reasons SEO Is Dead” It’s not the first time a major marketing strategy has been deemed “dead.” Some people have touted that email marketing…

Turning down the volume in your digital world

(or how Steven Gerrard can help you manage social media in 2015). As I was looking forward to 2015 and planning my year ahead I came across this tweet: The third question struck me immediately: ‘What habitual time waster will you eliminate?’ The…
fans and followers are the new backlinks

SEO tips: ‘fans’ and ‘followers’ are the new backlinks

Here's some handy SEO tips. Many freelancers depend on a high Google-ranking for a large portion of their work. But Google is changing the way it ranks websites. The traditional Pagerank system is changing to social networks. It’s time for…
WordPress for websites

WordPress for websites: WordPress will give your SEO a boost

Wordpress websites are taking over. Good news for most freelancers, except web designers of course. Now anyone can design and edit their own website without paying thousands to the designer for the initial website, and then extra every time…
SEO copywriting tips

SEO copywriting tips. Or: how to build a website that doesn’t bounce

If you're a freelance copywriter, art director or designer, your website is your shop. The more people that walk past the better. But you really want people to come in the shop, and walk to the back of the shop where the register is. That means…