This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.
If you could choose just ONE form of digital marketing, what would it be?
I get asked this question from big brands all over the world, and my answer is always the same…
Search engine marketing.
It often shocks people, because social media and content have been such a big contributor to my success. But in reality, search engines are where I continue to get the best return on investment.
In fact, 55% of the traffic for this site comes from organic search alone. And for me, more traffic means more earning potential.
Search engines are the lifeblood of digital marketing, not just because they deliver the most sustainable traffic to websites, but also because they are an essential component of our every day life.
Without search engines, life from a digital sense would inevitably stand still, stop functioning and most likely create widespread panic.
We are reliant on our ability to get answers and information at the click of a button, and that’s why search engine marketing is such a powerful tool for you as a marketer.
But don’t take my word for it, let me show you what I mean…
Powerful search engine marketing stats
There is more to search engine marketing than just website traffic, and to illustrate why you should consider it an integral part of your digital strategy here are some statistics:
- 96% of marketers use search engine marketing to provide content to their prospects
- Organic and paid search engine traffic contribute to more than 60% of total website visitors
- 48% of consumers start mobile research with a search engine
- 18% of local mobile searches lead to a sale within one day
- 81% of B2B purchase cycles start with a web search
- 57% of B2B marketers say SEO has the biggest impact on lead generation
- The highest spenders are most likely to turn to search for purchase information
- Conversion rates are 10 times higher from search than from social media
Of course these are just stats, but they tell a compelling story. Search engine marketing is here to stay, and it’s importance will only grow as the global adoption of mobile devices continues to accelerate.
So how can you make the most of it?
A unique opportunity
A few weeks ago I wrote an article that encouraged you to diversify your search engine marketing strategy; in order to stay competitive and create a distinct point of difference for your website.
The most natural place to start if you’re looking to diversify your strategy, reduce your overall risk and tap into some unique opportunities, is with the Bing Network.
Bing has come along way in the past decade, and it’s much more than just a search box on a webpage. It’s now a powerful connector between technology, information, people and knowledge.
Beyond being your typical search engine, Bing powers over 14 billion searches around the world across the Microsoft ecosystem; from Cortana, Xbox, Twitter, Apple and Amazon.
This means as a search engine marketer, Bing offers a unique opportunity to reach MORE people, in MORE ways and on MORE platforms.
Bing helps search engine marketers reach people at times when they are ready and willing to spend money – in their everyday lives. They connect you to prospects where and how they want to be reached.
More than just keywords in a search bar
Search engine marketing isn’t just about dropping a few keywords into a search bar anymore…
It’s much more than that.
Now search is present in everything we do, from interacting on social networks, to purchasing products, to finding a local restaurant.
As the digital marketing space continues to evolve, so will search, and you need to be prepared to ride that wave and capitalize on opportunities when they surface.
Networks such as Bing help you diversify your search marketing risk and tap into a growing and unique opportunity to reach your ideal customers.
About the author: Jeff Bullas
Jeff is an entrepreneur, blogger, author, marketer and speaker and works with personal brands and business to optimize online personal and company brands with emerging technologies, content, social media technologies and digital marketing. He has spent most of his career involved with information technologies, telecommunications and the web.