Marketing & PR

Read about the posts about the category Marketing & PR of How to be a copywriter by Copywriter Collective.

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How Technology Has Influenced Digital Marketing In 2021

Digital marketing has been the most efficient way of Marketing. With that, the impacts of technology on digital marketing are a great success. For instance, technology has made digital marketing interesting and Artificial intelligence has made…
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5 Ways to build your digital presence during COVID-19

Social media and internet use was already prevalent before coronavirus. The global coronavirus lockdown only increased the time people spend on their computers and smartphones. Mobile app downloads and usage has skyrocketed throughout 2020 as…
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Features vs benefits: Leveraging the right mix in your marketing message

As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t. In creating a marketing message to reach a target audience, business owners have to decide on the balance between…
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The only marketing skill you will ever need

Want to know the only marketing skill you will ever need? First, let's start from the beginning.Hey Adi, do you know what’s copywriting?No Ayush. What’s that new word?You employ it daily. What do you do when a customer at your…
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5 lessons I’ve learnt from 5 years of running a content marketing agency

It seems like just yesterday that I set up Isoline Communications, a tech B2B content marketing agency. It’s been a wild, fun ride over these five years, with lessons aplenty along the way. If you’re a freelancer reading this, I hope that…
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5 Advertising trends that rule the market in 2020

Just a few years ago, artificial intelligence and interactive data were impressive technologies that only a few businesses dared to delve into. Today, these innovative trends are foundational components of any effective advertising strategy.…
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Will AI redefine content marketing for businesses?

Content marketing is essential if you want to put your brand out there in front of the audience and improve visibility. However, the flip side is, today, most content marketers work without a proper understanding of the end-user. There is no…
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Capture the interest of a client with storytelling

Freelancers are always in search of a lead, attempting to attract attention from a potential client, trying to stand out from the crowd. There are many ways in which you can do this - hard sales, presenting an impressive portfolio of work, presenting…
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5 Digital marketing trends for freelancers

One of the most diverse industries today is none other than digital marketing. It is exciting to watch digital marketing trends because this world experiences fast-paced changes. There has been a dramatic increase in digital marketing jobs for…
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The steps I took to become a great marketer in my field

What I Learned to Become a Great Marketer Marketing is definitely not easy. As a humble marketer for a startup in Massachusetts selling herbal perfumes and essential oils, I witnessed the uphill struggle to make our startup known.  Even though…
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Do You Feel Overwhelmed By All The Things You Could Do With Your Online Business?

Tell me if this feels familiar…You are starting or growing a new online business.You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your…
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If I Was Only Allowed To Share One Marketing Idea With You, This Is It…

Think of a movie or television star……Now think of the movie or show they are most known for.(Arnold Schwarzenegger = Terminator, David Schwimmer = Friends, Kate Winslet = Titanic, Julia Roberts = Pretty Woman)Next, think…