Features vs benefits: Leveraging the right mix in your marketing messaging

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As much as we all wish there could be a magical 'all in one formula' to sell our products to customers, unfortunately, there isn’t.In creating a marketing message to reach a target audience, business owners have to decide on the balance…

The only marketing skill you will ever need

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Hey Adi, do you know what’s copywriting?No Ayush. What’s that new word?You employ it daily. What do you do when a customer at your phone shop comes to buy a phone?I tell him about the phone, how it can help him, why is it the…

5 lessons I’ve learnt from 5 years of running a content marketing agency

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It seems like just yesterday that I set up Isoline Communications, a tech B2B content marketing agency. It’s been a wild, fun ride over these five years, with lessons aplenty along the way. If you’re a freelancer reading this, I hope that…

5 Advertising trends that rule the market in 2020

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Just a few years ago, artificial intelligence and interactive data were impressive technologies that only a few businesses dared to delve into. Today, these innovative trends are considered foundational components of any effective advertising…

Will AI redefine content marketing for businesses?

Content marketing is essential if you want to put your brand out there in front of the audience and improve visibility. However, the flip side is, today, most content marketers work without a proper understanding of the end-user. There is no…

Capture the interest of a client with storytelling

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Freelancers are always in search of a lead, attempting to attract attention from a potential client, trying to stand out from the crowd. There are many ways in which you can do this - hard sales, presenting an impressive portfolio of work, presenting…

5 Digital marketing trends for freelancers

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One of the most diverse industries today is none other than digital marketing. It is exciting to watch digital marketing trends because this world experiences fast-paced changes. There has been a dramatic increase in digital marketing jobs for…

The steps I took to become a great marketer in my field

What I Learned to Become a Great Marketer Marketing is definitely not easy. As a humble marketer for a startup in Massachusetts selling herbal perfumes and essential oils, I witnessed the uphill struggle to make our startup known.  Even though…
Overwhelmed

Do You Feel Overwhelmed By All The Things You Could Do With Your Online Business?

Tell me if this feels familiar…You are starting or growing a new online business.You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your…
What's your big idea?

If I Was Only Allowed To Share One Marketing Idea With You, This Is It…

Think of a movie or television star……Now think of the movie or show they are most known for.(Arnold Schwarzenegger = Terminator, David Schwimmer = Friends, Kate Winslet = Titanic, Julia Roberts = Pretty Woman)Next, think…
marketing-strategy

Which Is Better: New Media Marketing Or Old School Internet Marketing?

I received an email recently from one my newsletter subscribers named Zsolt, who is from Hungary.He had a really great question regarding what business models still work online. Specifically, he was referring to the more social web 2.0…
myths

7 Big Content Marketing Myths

Myths are woven into our DNA.We have heard about the Loch Ness Monster, the Yeti, dragons and other man-made creations and legends that live more within the imagination than reality. But without those tales, the tapestry of our lives would…