Capture the interest of a potential client through storytelling

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Freelancers are always in search of a lead, attempting to attract attention from a potential client, trying to stand out from the crowd. There are many ways in which you can do this - hard sales, presenting an impressive portfolio of work, presenting…

5 Digital marketing trends for freelancers

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One of the most diverse industries today is none other than digital marketing. It is exciting to watch digital marketing trends because this world experiences fast-paced changes. There has been a dramatic increase in digital marketing jobs for…

The steps I took to become a great marketer in my field

What I Learned to Become a Great Marketer Marketing is definitely not easy. As a humble marketer for a startup in Massachusetts selling herbal perfumes and essential oils, I witnessed the uphill struggle to make our startup known.  Even though…
Overwhelmed

Do You Feel Overwhelmed By All The Things You Could Do With Your Online Business?

Tell me if this feels familiar…You are starting or growing a new online business. You frequently have conversations with other people who also have a business, and walk away with lots of ideas. Every time you go online and watch your…
What's your big idea?

If I Was Only Allowed To Share One Marketing Idea With You, This Is It…

Think of a movie or television star… …Now think of the movie or show they are most known for. (Arnold Schwarzenegger = Terminator, David Schwimmer = Friends, Kate Winslet = Titanic, Julia Roberts = Pretty Woman) Next, think…
marketing-strategy

Which Is Better: New Media Marketing Or Old School Internet Marketing?

I received an email recently from one my newsletter subscribers named Zsolt, who is from Hungary. He had a really great question regarding what business models still work online. Specifically, he was referring to the more social web 2.0…
myths

7 Big Content Marketing Myths

Myths are woven into our DNA. We have heard about the Loch Ness Monster, the Yeti, dragons and other man-made creations and legends that live more within the imagination than reality. But without those tales, the tapestry of our lives would…

Why Most Online Businesses Are Failing

If you have an online business then your website is your store front. Your website not only has to promote your products or services, it needs to do much more than just showcase what you sell. It has to engage with your site visitors. It has…

9 Ways to Convince the Target Market to Buy Now

When marketing, you inevitably experience some campaigns succeeding far beyond your expectations while others hit without much response at all. What makes the difference? In many cases, it's whether or not you appealed to the hot buttons of…

Red Bull - Gives you Wings?...

The recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to note that the overall underwhelming nature of the product was called…

10 Digital Marketing Assets You Need To Invest In Today

Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes…

9 Ways to Discover the Hot Buttons That Convince the Target Market to Buy Now

When marketing, you inevitably experience some campaigns succeeding far beyond your expectations while others hit without much response at all. What makes the difference? In many cases, it's whether or not you appealed to the hot buttons of…