Why Most Online Businesses Are Failing

If you have an online business then your website is your store front. Your website not only has to promote your products or services, it needs to do much more than just showcase what you sell. It has to engage with your site visitors. It has…

9 Ways to Convince the Target Market to Buy Now

When marketing, you inevitably experience some campaigns succeeding far beyond your expectations while others hit without much response at all. What makes the difference? In many cases, it's whether or not you appealed to the hot buttons of…

Red Bull – Gives you Wings?…

The recent lawsuit brought back old marketing discussions I used to have about Red Bull. Though I’m not going into detail about the legal case here, it was interesting to note that the overall underwhelming nature of the product was called…

10 Digital Marketing Assets You Need To Invest In Today

Saving for most of us was encouraged from an early age. The piggybank was placed somewhere safe. The shiny coins clunked and clinked into the slot that locked away the pennies until that visit to the bank. The coins of various shapes and sizes…

9 Ways to Discover the Hot Buttons That Convince the Target Market to Buy Now

When marketing, you inevitably experience some campaigns succeeding far beyond your expectations while others hit without much response at all. What makes the difference? In many cases, it's whether or not you appealed to the hot buttons of…

The Project Horizon – Dealing with Delays

Marketing, and in particular content writing, always seems like an unpredictable path. Customer’s change their minds, people go on holidays, unexpected additions creep in; and before you know it you’re a month past due and people are screaming. It’s…

3 Digital Start-Ups That Made it Big (and what you can learn from them)

Success and financial freedom are often mentioned. Some feel like they have achieved it but want more and are afraid of losing it tomorrow. They are the successful but paranoid.  So they keep going hard. Others sense they are never going…

How I Used Marketing Automation (and Twitter) To Grow My Email List By 10,000 New Subscribers

It was a conference. The presentation on a multi-million dollar production that had won multiple awards at Cannes was revealed. The project? A fascinating and creative video. The result? Millions of views and tens of millions…

What Does the Path To Success Look Like?

I just want some joy in my life. That statement made me sit up and think. It was a cry for help. And it made me ask……what is success and what does it look like? That is a big question. Many of us don’t know if we have arrived or even…
music marketing

David Hooper, Author Of The “Six Figure Musician” Explains How Musicians, Writers, Entertainers And Creatives Can Make A Living In A World Where Everything Is Free

This was a thoroughly enjoyable conversation podcast interview, with David Hooper, a musician turned music marketer. David, born in Nashville, has been involved in the music industry on some level for his entire life. [ Download MP3 | Transcript…

Content Marketing Thoughts and Rants… Behold! The Buzzword Armageddon Cometh!

"It needs to be social at times and viral." That sentence was one of biggest turning points in my career. Young, doe-eyed entrepreneur and slick marketing dude faced with the same jargon I slung for years. It was a proposal filled with buzzwords.…

7 Excuses We Use That Crush Our Dreams

The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed. Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions. Should we leap in? How much…