10 Top Social Media Marketing Trends To Look Out For In 2017

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Social networks have been with us for just over a decade but it feels like forever. When I first signed into Facebook I was amazed by how small the world had become. Friends, acquaintances and old college connections I hadn’t seen in decades…

15 Minutes To Get Free PR

Being mentioned in media outlets can be a good way to get free promotions, but how can you do it effectively? If you are a busy business owner, you do not have the time to run after journalists. I have experimented using sites connecting sources…

Peer Review Process Boosts Sales Promotions

The peer review process…if you haven’t heard of it, you’re not alone. In fact, few online marketers use what is perhaps the single easiest method for determining the success or failure of any marketing promotion…long before they ever…
inspire

6 Ways to Stay Inspired as an Entrepreneur

I would venture a guess that there hasn’t been a successful entrepreneur, athlete, world leader—anything—who didn’t want to throw in the towel at some point. Venturing out on your own and pursuing your dreams and passions is huge; it’s…

5 Unique Small Business Marketing Tips

Small businesses need to market to their audience effectively—period! In the days before social media and the internet, companies spent huge sums on visual ad campaigns that involved billboards, painted signs and posters, TV and magazine ads,…

Connect the Dots: 9 Ways to Better Connect Your Marketing

Does your school marketing connect the dots for your prospects? Individually, each of your marketing pieces makes sense: you had a need and you filled it. You have your brochure, your website, and even your Facebook or Twitter account. Check,…

Sales is a guy in a leopard-print leotard

  The big temptation when you’ve finally got into the groove of your business blog is to push product. To make every post about the stuff you want to sell. But I met a singer in a skin-tight leopard print leotard who that trying to…

The #1 Reason Many Marketing Promotions Fail

Many marketers spend hours and hours (or even days) working on the content of their promotions. They understand their audience; share the features and emphasize the benefits; include their credibility; and weave in an emotional element that…

3 Strategies for Managing Your Time

Time management is a huge issue for entrepreneurs. There’s always “one more thing” that must be looked at before you can tackle the real work. If you answer your emails now, you promise yourself you’ll get to work on the “big” project…but…

Marketing Insight: Discover What Your Clients Will Look For Over The Next Few Years.

During the past year, it is no coincidence that several well known UK PR agencies have reorganised themselves - relegating PR and promoting full-service marketing capabilities - to better reflect the anticipated needs of clients in a digital…

The Four Pillars Strategy: Breaking Up The Concrete Of Traditional Marketing.

Straight off the bat, I’m going to quote Chrissie Hynde: “That old train keeps blowin..Through the centre of this town.. Restores my faith..When the chips are down. It don’t take no passengers..Since the streets got re-arranged..But that…

Terror Social Media Marketing: The Grim Reality

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Marketing war is nothing new, but the Islamic State of Iraq and Syria (ISIS), the Sunni militant group that seized Mosul, Iraq, last June, and already rules an area larger than the United Kingdom, is re-writing the war marketing rule book by…