Marketing & PR

Read about the posts about the category Marketing & PR of How to be a copywriter by Copywriter Collective.

Is Word Of Mouth Marketing Slowing Your Business Growth?

Whenever I speak to business owners, the topic of conversation invariably turns to marketing. When I ask how they market themselves, “word of mouth” almost always comes up as the primary or only form of marketing they rely on.This used…

What Is Direct Response Marketing?

There are two major types of marketing strategies. The first is known as mass marketing or “branding”.The goal of this type of advertising is to remind customers and prospects about your brand as well as the products and services you…

Four examples of highly successful international brands

It is a long-enduring adage that, if you want to learn how to do something well, you should look at how other people have done it well. For this reason, we reckon that, if you want to develop a brand that can help your company to significantly…

Convert More Customers from “Potential” to “Paying”

When dealing with a potential customer, you must build a relationship with them so they’ll feel comfortable enough to give their money in exchange for your services.This can be quite a process. But, luckily, there are several things you…

Target Marketing – How To Write Headlines

You can’t hook a shark with Corn niblets ... and you can’t make a sale with the wrong headline.How to write effective headlines that grab your prospects hook, line and sinker.Though I’m not a big fisherman, I often think of direct…

Are You Ready to Disrupt Your Brand With “The Ninja Surprise?”

What is your brand?Is your brand about equality (IBM), overcoming obstacles (Adidas), forward thinking and speed (FedEx), dominance in quality and style (Mercedes Benz), or nourishment (McDonald’s)?There exists a plethora of information…

How to Write a Follow-up Email That’s All Class & No Cheese

Awkward follow up emails. If you network regularly, you’ve probably received a few of these missives. Maybe you’ve even sent one or two (shh).But it’s really important to put some thought into how you communicate with new contacts.Because…

Black Swan Marketing: The Power of What You Don’t Know

Picture this:An old friend you have not seen in many years invites you over to his house for a dinner party.It is in the swankiest part of town. A valet wearing a red tie takes your keys upon arrival. You walk through the front doors that…

Selling to the Masses – Catering for Different Tastes

How many times have you been roped in to trying something new?It could be a new sport, event, food or hobby. Sometimes you hit it right and love it; sometimes it turns out to be the worst decision you’ve ever made.As a keen cyclist, I…

Content or dis-content? That is the Question

Business Health-Check I thought we might start today’s post with a routine business health-check.Your marketing content, your copy, call it what you will…how’s it going? I mean, how does it say your business is going? Have you taken…
typing

Copywriting: 10 Powerful Writing Tips to Help You Sell More

If your products or services aren’t selling…sometimes it’s all about the copywriting.So, what in the world is copywriting? And more importantly, why should you care?In a nutshell, copywriting is writing for the sole purpose of persuading…

What Is Your Competitive Advantage?

Research suggests that you’re exposed to over 5,000 ads every single day. But, don’t worry about how you deal with all that marketing clutter. Think about your prospects, customers, and clients. That’s a lot of ads, announcements,…