Marketing & PR

Read about the posts about the category Marketing & PR of How to be a copywriter by Copywriter Collective.

The Four Pillars Strategy: Breaking Up The Concrete Of Traditional Marketing.

Straight off the bat, I’m going to quote Chrissie Hynde: “That old train keeps blowin..Through the centre of this town.. Restores my faith..When the chips are down. It don’t take no passengers..Since the streets got re-arranged..But that…

Terror Social Media Marketing: The Grim Reality

Marketing war is nothing new, but the Islamic State of Iraq and Syria (ISIS), the Sunni militant group that seized Mosul, Iraq, last June, and already rules an area larger than the United Kingdom, is re-writing the war marketing rule book by…

9 Tips For Sales Conversations That Actually Convert To Clients

I’m absolutely crazy about sales. Even when I was a Girl Scout as a child, I just loved knocking on doors to try to sell my neighbors cookies. This innate passion for sales has stayed with me and is in large part what has made me the successful…

2 Key Sales Questions That Build Rapport With Your Prospect

When it comes to sales, it is vital to immediately establish and maintain rapport with your prospect.To enjoy the rewards of the maxim, “people do business with those they know, like and trust,” you have to put in the effort to build rapport.If…

3 Email Marketing Mistakes You Should Make!

It can be quite easy to fall into the trap of looking for best practices and, in the process, try to identify and avoid typical mistakes. However, at times, looking a little bit closer at those potential mistakes can be a good way to find hidden…

The Winning Package

So long as new ideas are created, sales will continue to reach new highs. -Dorothea Brande Putting it all together OK you have the big idea...the headline...the lead and now you just need the body of the sales package. So how do you do…

Going the Extra Mile = More Sales?

“People of excellence go the extra mile to do what's right.” ― Joel Osteen                           -  Doing more than you're paid for - So what’s holding you back from going the extra mile? If you are struggling to go…

The New Agile Marketing Method

In February 2001, a bunch of software developers got together in Snowbird, Utah to discuss lightweight development methods. They published the Manifesto for Agile Software Development to define what is now known as agile software development.“The…

Email marketing that slaps you in the face – decisive or desperate?

But recently there seems to me a new fashion springing up for marketing emails – some of them spam – that not only get your attention, but slap you across the face and suggest you don’t know what’s right for your business. Email marketing…

Why We Need Great Marketing

“Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.” -Phillip Kotler Marketing has developed a bad reputation. It’s…

Have You Overlooked Your Best (+ Most Affordable) Marketing Tool?

Sometimes we forget. It’s not intentional neglect, but we overlook it for sure. Because in the smoke + mirrors social media landscape, sometimes we’re lulled into prioritising our tweets, facebook statuses, facebook ads + even our blog…

Stupid Marketing Strategies

Much of the time we spend here is devoted to discussing strategies for rapid business growth through marketing.However I’ve found it’s just as important to learn from mistakes as it is to follow good advice.In this article I’ll outline…