You must be well aware of the fact that social media is the most popular and effective way for businesses to get engaged with their target audiences. It is also likely that you post regularly on Facebook and even respond diligently to a few tweets. But why is it such a big deal?

Well, it is the fact that more than 92% of small business owners use social media and they consider it to be highly beneficial to them. Why? Here it is.

For the beginners, social media can help you to:

Because the number of global social media users is expected to reach 2.5 billion this year, you will hardly find a better platform to find and use to get connected to your ideal audience.

And with Instagram having nearly one billion of them, there is no better platform across the social media networks to use for the benefits of your business. Even if you can get to drive one per cent of those Instagram followers towards your site, you will have an incredible rise in the traffic count to your site.

Getting started with social media Client-Friendly Webcopy

What is the best way in which you can use social media to drive more traffic to your site? The following simple points are proven to be effective and result-driven:

To get started with social media for your business you must first believe that, especially if you are just entering into this incredible world of web, the only options that you have are not the giants like Facebook, Twitter, Instagram and Linkedin. All of them are fantastic options no doubt and maybe somewhat essential for any type of business, but actually, several other options are worth looking into as well. For example:

  • Pinterest: Share any visual content such as images and infographics from your blog posts.
  • Reddit: This is another useful platform through which you can prove your knowledge about the industry to your audience and of course, get engaged with a larger and more dedicated community.
  • Tumblr: Use Tumblr in the best possible way to create a multimedia diary which will, in turn, support your primary website.
  • Google+: Boost your SEO by sharing your content on this very own platform of Google.
  • Snapchat: Show the behind-the-scenes activities of your business through a well-crafted video.

The list could go on but these are the major social media platforms that most businesses often look to use for their brand and product promotions.

Follow your customers

However, with so many options available to you, and each of these having different features and functionality to offer, it may be difficult to decide which specific platform you should focus on.

The easiest way to proceed is to follow and know your customers. For this you will have to:

  • Research the demographics of each platform
  • Collect data on several aspects and
  • Know about the key statistics.

This will help to gain an understanding of your audience and their social media platform preferences. Here, you can determine whether or not those demographics fit within your buyer personas.

The importance of targets

The next important thing to do to make your social media marketing efforts a success is to know your target market and audience and how they relate to your specific type of business. They should align properly with your business as well as your marketing goals. 

Just like in any other form of a marketing campaign, the foundation of your social media success and activity should be your goals. You will need to know and analyze different metrics for that, commonly known as the Key Performance Indicators or KPIs in the industry.

These metrics will help you to know whether or not you are moving in the right direction to gain more followers, directing them towards your site.

 Measure your success  

You will need to measure your achievements now and then, especially after you accomplish a goal. This is the best possible way to measure your success and know exactly how much traffic you are driving to your main website.

When you measure your accomplishments regularly, it will help you in ways more than one, such as:

  • In determining whether or not the platform you are working on is effective.
  • In finding out whether or not there are is a large enough audience on that specific platform to tap, attract and engage with to raise the number of traffic count to your site.
  • Whether there is any scope to make any further development in your social media marketing strategy.

Until you have a significant number of active users on your business’ social media platform, you will struggle to entice them to visit your site.

Lastly, your goals

Last but most importantly, you should know your goals beforehand so that you can create a proper plan to achieve them. Make sure that you have small and easy to achieve goals and work on the bigger ones as and when you achieve each of your smaller ones. This will provide you with the morale boost and encourage you to keep ongoing.

Your goals can be anything from growing the number of followers in due time or increasing social referral traffic, but make it a point that you stick to it.

Author Bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

Ted is one of those guys who believe in going to bed early and that’s the reason why he wakes up to some interesting messages from his friends every morning. However, last Sunday morning was a bit unusual as he received the same meme from 5 of his friends.

Ted was a bit annoyed, not because he got the same message from multiple contacts but because he wasn’t the one to share such interesting content with the group.

That kind of meme is something that marketers prefer to call as viral content. However, it’s not just memes. Any piece of content that is circulated rapidly and widely from one internet user to another can be termed as viral content.

It could be a Facebook post, a YouTube video, a tweet, a meme or any social media content that gets shared over and over again.

As you may have guessed, the quick-spreading nature of the content has gotten it the name – “viral content”. And thanks to its immense reach, marketers have tried to leverage viral content to promote their brands over the years.

But unfortunately, there is no definite recipe for creating viral content. In fact, most pieces of content that go viral on the internet aren’t created with the intention to go viral. It is like finishing your assignment overnight and getting an A for it. But is it just dumb luck? I think not.

What compels internet users to share content online?

New York Times interviewed around 2500 people to understand why they shared a story online. According to the survey, the main reasons were:

  • Share valuable and entertaining content with each other.
  • Be more open to others (allowing people to understand the user better).
  • Grow and nourish relationships (by staying connected with others).

For self-fulfilment (to feel more involved in the society),

To get the word out on the issues, they are concerned about.

If you want to create viral content, you need to consider these aspects that compel users to share content over and over. Although it does not guarantee a 100% success, at least you know what the audiences are looking for.

However, in order to produce viral content on a regular basis, you need to prepare an effective strategy, keeping these aforementioned points in mind. I have a few suggestions on that context.

How to make your content go viral?

Again, no expert on the internet can tell you a sure-shot way of creating viral content. However, there are several tactics to prepare content that is more likely to go viral:

Be funny

Since we are talking about leveraging viral content for marketing, I’m assuming you have come across BuzzFeed. It is one of the leading brands on the internet that are pretty close to cracking the secret behind viral content. If you look at their content, you are going to find a humourous tone in each of their content pieces.

Whether it is a video, a meme, or a blog post, adding some fun elements in content gives the audience a reason to share the content with friends. Internet memes are popular these days because of the fun element it carries. The entertainment quotient of your content often determines how far your content would go.

Do proper research

Besides entertainment, information is something that often makes people share a particular piece of content online. Obviously, that information needs to either new or intriguing enough for the readers. And for that, you need to conduct in-depth research for the content you create.

Brown Smith , a professional Content Writer works at Allessaywriter.com and Tophomeworkhelper.com according to the Brown. If you follow 8fact’s social media accounts, you may have seen them posting some interesting facts that most of us don’t know. To produce such content consistently, they obviously have a team of experts digging for a new, intriguing or weird piece of information consistently. To boost your chances of going viral, you also need to produce well-researched content regularly.

Focus on blogs with lists

If we consider blogs as a form of viral content (since blogs are more effective in generating leads), lists are something that can boost your chances significantly. Again, take the example of BuzzFeed. A majority of their popular blogs are basically written in listicle format.

’11 Products Under $500 That Will Always Be Useful’ or ’12 of the Best-Rated Sunglasses on Amazon That Are Actually Cheap AF’ are some of the examples of blogs with lists. Since these topics are relevant and offer multiple options of the same – they get the reader’s attention fast. If you check out the views of each of these blogs on BuzzFeed, you’ll find the count in millions.

Keep it short

Even a couple of years ago, people used to believe that long and detailed content is more acceptable to the readers. But ask yourself – would you read a forwarded blog that is 2000-words long? None of us would.

Shorter and concise piece of content are not only reader-friendly but also perfect for sharing online. And since people these days have the attention span similar to a goldfish’s, shorter content is your best bet at going viral. Since blogs are generally 800-1200 words long, infographics, images, video clips and memes are more likely to go viral due to their shorter length.

Make the content more relatable

Audience interaction may be a crucial part of a content marketing strategy, but when it comes to creating viral content, the content itself needs to be interactive. A majority of the blogs or opinion pieces that go viral are usually more relatable to the readers.

If a majority of the readers can relate to your content, they are more likely to share it on their social media accounts and start the domino effect that eventually makes the post go viral. Obviously, you need to conduct an audience survey to see who the target audiences are and how you can engage them with your content.

Wrapping it up

You need to try a number of things to hit the right chords with the audience. Since there is no definite roadmap for success in the domain of viral content, you have no other option but to try all the possibilities that are available to you. If the stars are in your favour, you may get to see your content getting thousands of shares in less than 24 hours. Until then, exercise the suggestions that you just received to boost your chances.

Continue reading to discover how to drive more traffic to your website:

5 Digital marketing trends for freelancers

Author bio

Nionica Starc is a senior content marketer at a reputed e-commerce website in Australia. He is also a part of the leading assignment help provider – MyAssignmenthelp.com, where he offers quality Kellogg’s supply chain  SWOT analysis to students on marketing topics.

Most people find it very tricky to build traffic to their site. They frantically look for different processes and experiment with many but seldom reach the desired result. This is because they are not able to decode the risk involved in this, often following the beaten track with no significant result.

Building social media traffic is indeed quite tricky but it all needs a proper approach and a strategic plan to make things more manageable. With a proper planner and a precise posting schedule, things will become much easier to gain more traffic from different social media channels.

Social media traffic is certainly the most significant aspect that will determine the quantum of success of your business marketing approach and efforts. However, if you have a limited budget, you will fall even far behind in gaining more traffic through social media engagement. 

Added to that, if you are already attempting paid advertising you may get paid social that will surely help you to boost your web traffic but the question is: how will you get those people to initially visit your social channels?

Ways to increase social media traffic

As you may know, social media has a tremendous power to be a major source to gain more traffic to your site. However, for this you will need to:

  • Gain a larger online presence and build on your social media following.
  • Engage more with your followers.
  • Add more content to each social network.

It is only then you will be able to have steadier, more consistent social media traffic to your site. Through social engagement, your followers begin to rely on you, which leads to brand loyalty and ultimately sales. In short, this will help you to nurture these potential sources for traffic to your site. This will also enable you to guide them through the purchasing process.

Rules to follow

SEO experts and professional marketers such as Stormlikes suggest that you will gain a lot of traffic if you follow a few simple rules to get the most out of social media networks. All social networks are indeed fundamentally different, but these rules can be applied to most leading channels. This will help lead to an immediate boost in your social traffic.

  • The most significant rule to follow is to focus more on your content, creating a more transparent brand image. Make sure that your blog posts, infographics and case studies go above and beyond – easy to read, informative and on-brand. If the content is worth sharing, then users will share.
  • Inspire your audience with attractive and more meaningful visuals. This will create a great first impression, which is essential when trying to grab the attention of social followers and make them stay with you. 
  • Last but not least, master Instagram. This is currently the most popular social channel and it’s essential to promote your business on it.

Find out more on how you can use social media to improve your online presence:

Social media and the Freelancer

Author bio

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.

If you are a freelancer in a creative field and you are not utilizing social media then you are truly missing out. Essentially being a freelancer means that you work for yourself. Thus, you are your very own public relations firm.

What does a PR firm do?

In part, they build and enhance their client’s presence online or via other forms of media.

What does this mean to a freelancer in a creative field (or in any field)?

When thinking of yourself as your own personal PR firm, then this means you should spend 30 to 45 minutes a day. You must promote your work, creativity, abilities, skills, etc.

A little networking can go a long way. Believe me… you never know when or where your talents will be discovered. Thus you must find the best way to promote yourself and social media is one of the easiest tools that you can utilize.

How does one promote himself or herself via social media?

First, know there is no right or wrong place to promote your work. The key is to experiment and find the best solution for you.

Building an online portfolio is the first step.  Whether it be on Behance, Krop, Coroflot, Carbon Made, Deviant Art, Dasauge, Dribbble, your own personal page, or whatever…get your work out there to be seen.  Sitting on your work means that no one is viewing it. If you want to work or help clients find you, then you must showcase your work somewhere…anywhere…just get it out there.

Freelancer Portfolio

 

So you built a site or have an online portfolio, what next?

You have to start networking.  How can one do this [via] LinkedIn, Xing, Twitter, Google+, Pinterest and, yes, even Facebook. Start sharing links to projects as you create them. Also, share your projects with companies that are related to the subject matter of what you created. But remember…you can not always talk about your work. Create a personality online (one that matches your real personality). If you post a link to a project, then post something else that is more personal or even inspirational to others.  Always be true to yourself, if you create this alter ego…then people will expect you to be that way in real life.

Why Facebook?

Many people complain that Facebook makes their personal life too public and that Facebook, once opened, means they know everything about you. Guess what? Go on any page and they probably track you to some extent. Get over it. If you keep your presence on Facebook somewhat professional, while maintaining personality, then you do not have anything to worry about. Also, Facebook now has pages for artists. So you can keep your normal page private and have an Artist page to create a presence on Facebook. As evil as Facebook is, it is one of the best ways to connect to others and showcase your work.

Also being diligent can keep you from reading all your friend’s posts. Read the first few posts and move on…no reason to read where someone is eating, unless you really want to. Interaction is good, but do not get lost in the maze of posts.

Insta— wha what?

Instagram, if used properly, can be a great way to gain followers of your work and to get it out. Think about it as a way to test out the public’s response to your creativity. The more likes or comments that you have the more likely your project will be successful.

Example: an agency that follows my work on Instagram is sending me a camera to test out. If I did not create a presence on Instagram this would not have happened. I also now get random follows by important people. So Instagram can open doorways.

Hashtags

 

Learn how to use HASHTAGS…

Hashtags are important just as they are annoying. But knowing how to use them properly will increase your presence via social media. I will not get too deep into this now but save that for later. But this is very important to learn.

Learn the secrets of POSTS…

One thing I learned quickly, is that if you post the same post five times on Facebook or Twitter you will get FLAGGED! So one little secret you can learn is that by changing one or two words…or sometimes changing the ending of a post can keep you safe from being FLAGGED! BUT…do not over post. I have seen some Behancers post their link in every Behance Group over and over and over again in 30 minutes on Facebook. Change your post…and if you are posting in a specific group…gear your post to their members.  A little tweaking will make a post look less like spam and make it more acceptable to the group.

INTERACT!!!!

Interaction is key and creates a sense of community. When someone likes my work or a post, I do my best to check out their feed. If I see something I like then I either like it or post a comment.

Such small interactions lead to expanding your network as well. Of course, you do not need to be active every day on every form of social media out there. But if you go on a couple of sites each day and establish a presence and interact with others, then they will reply.

Quick Wrap Up…

If you manage your time wisely and learn how to correctly use social media then you will increase the amount of people who view your work. Being active and interacting with those who view your work via social media can lead to new possibilities. Remember if you are a freelancer then you must promote yourself and abilities.

 

About the author: Kenneth Shinabery

Kenneth Shinabery

Kenneth is a creative from New York City that is currently living in Europe. He is part of several Adobe programs such as the Adobe Influencer DACH program and Adobe Community Professionals Program as well as Wacom Evangelist. As an internationally published writer and content creator, Kenneth has spoken at conferences across Europe. Topics include: Creativity, Social Media and Community Development. One of his crowning achievements is having produced two full-scale creative conferences for Adobe in Germany.
Visit Kenneth’s portfolio at:  https://kennshinabery.myportfolio.com/
Or connect with him on LinkedIn:  https://linkedin.com/in/kshinabery

This article was first published by Kenneth Shinabery 

In the digital age, the world is becoming smaller and smaller. As we begin to utilize social media we soon find out that there is less than 6 degrees of separation between most people. The more we network using social media the degrees of separation become even smaller and smaller. Ultimately there becomes a thin fine line between you, me and the rest of the world.

Maintaining your social media feed is important if you are working in the creative industry or any other industry for that matter. Also engaging those who follow you also becomes quite important. And this should not even be looked at just on a personal networking level, but also for exposure of brands.

As a creative I utilize Instagram. It has become an easy great place for me to connect with those who like my artwork or read my articles. Sometimes I will discover an artist, then randomly they will like something on one of my feeds (before I have even made contact with them). These random happenstances seem to happen more and more often.

How does this relate to marketing? Well if an average person can engage people and connect with others via social media…then it is very important for a brand to establish themselves as well via social media. However, I think with many brands it requires being clever and creating a unique social media feed. If a brand’s feed comes off as too commercial…then many will disregard the feed.

Coca-Cola & Social MediaBy utilizing social media a brand can introduce their product or services to people who have yet to discover them. Thus, if used correctly the reach of the brand grows exponentially. Now if that brand engages people who engage them or for that matter engages people who do not engage them that reach doubles. Let’s say you are managing the feed for Coca-Cola on Instagram. If from time to time you look up hashtags relating to Coke…and then like or comment on pictures that follow the Coca-Cola spirit. Those people who shared those images will become curious and view the companies social media feed. Then if your feed proves to be interesting or even has contests this may spark the interest of the person viewing the company’s feed, which in turn may make them decide to follow the Coca-Cola feed.

GRANTED…if a company does engage the community they should do it in a sincere manner.

Also, the company cannot go and post “ENJOY COCA-COLA” as comment who those who created good images with the hashtags relating to the beverage. You need to create unique little posts that do not sound as if they were copy & pasted or as a commercial. If you engage people via social media with witty or fun or thought remarks then that will make a difference.  Simply copy and pasting the same comment every time comes off as horrible.

Example: Every time you write a Tweet to Pantone you will get something like the following: “What color are you feeling like today?”.  This is the most insincere thing ever.  No one wants to read responses from a BOT!  I love Pantone, but this is one thing that they should change.

Wrap…

For year’s the world has been experiencing a global connectivity that has transformed the world into one community. This community via social media allows one to remove the degrees of separation between other people, users and their community…thus creating new bonds and followers. Whether you are a large company or an artist or a regular person… networking via social media has its benefits if used correctly.

 

About the author: Kenneth Shinabery

Kenneth Shinabery

Kenneth is a creative from New York City that is currently living in Europe. He is part of several Adobe programs such as the Adobe Influencer DACH program and Adobe Community Professionals Program as well as Wacom Evangelist. As an internationally published writer and content creator, Kenneth has spoken at conferences across Europe. Topics include: Creativity, Social Media and Community Development. One of his crowning achievements is having produced two full-scale creative conferences for Adobe in Germany.
Visit Kenneth’s portfolio at:  https://kennshinabery.myportfolio.com/
Or connect with him on LinkedIn:  https://linkedin.com/in/kshinabery

This article was first published by Kenneth Shinabery 

 

With over 2 million new blog posts being uploaded to the World Wide Web every single day, how on earth are you supposed to get your business noticed online?

Luckily, there are some simple strategies that are within the reach of even the smallest businesses, so don’t despair. Here are five ways to get more visitors to (and ultimately more leads and sales from) your website:

One: Spread Your Net

Maximise your output – make sure you have an active online presence on social media. Wherever your target market is active is where you need to be putting out information – whether that be on Facebook, Twitter, LinkedIn or even Pinterest or Instagram.

Maybe you are afraid of annoying your audience by putting out the same message across multiple platforms. Just remember, it is very unlikely people will be following you on every site so don’t let this worry you. Most importantly, if they are connected with you on social media they have chosen to hear from you – so don’t let them down!

The more popular websites and social media channels that link back to your website, the more your chances of being found online increase. If the sheer scale and number of social media channels are intimidating for you, focus on being really good on just two or three platforms, rather than trying to be a maestro of all the platforms.

You can always recruit outside help with social media, for a surprisingly low outlay.

Two: Stand Out
(Be Multicoloured, Not Magnolia!)

Make sure your message is unique. Why be mediocre? Using boring business jargon, buzzwords, and dull-as-ditchwater, dry-as-dust language makes you blend into the background like a camera-shy chameleon.

For written content, this can be an especially difficult trick to pull off. We have become used to sounding painfully formal in our written communications, using expressions that would sound pretentious if read out loud.

Stand Out (Online)

Just be yourself. Imagine if your prospect was sitting across the table from you. What sort of language would you use? How would you describe their problem? What colourful phrases are you known for? Write as you talk – the end result will be much easier to digest!

Online search engines have completely revolutionised the way customers find solutions to their needs. Obviously, you will need to use keywords to help your customer find you, but do so in a snappy, meaningful and interesting way to catch your customers attention and capture their business. Don’t be afraid to be colourful and different.

Three: Showcase Your Solutions

No matter if you are a high street café, window cleaner or an insurance company, you provide solutions. Don’t just talk about yourself on your website and publications – talk about the problems and challenges your target market is facing, then tell them how you can help!

One of the best ways to do this is to create advice videos explaining a subject, concept or common problem and how you can help. People love videos and this is one of the easiest ways to optimise your site visits and social media followers. We have all been attracted by a catchy advert or a series of videos showing simple ‘life hacks’ or tips and tricks to achieve a desired result. This is content marketing at it’s finest.

The good news is you no longer need a vast budget to create videos that your customers and prospects will love. Animated videos are an extremely affordable and effective way of getting your message across. No hassle with finding actors, props, or locations, simply let [them] know your message and [they] can quickly create a professional and attractive video on any subject.

You can upload the video to your website to increase visits and shared across messaging sites, YouTube and Vimeo to raise your profile instantly. Interested? Click here to learn more on this subject.

Four: Share The Knowledge, Share The Love!

In addition to your core message, keep your customer coming back by creating genuinely useful and interesting content. You could consider sharing ‘Did you know?’ facts on social media, post inspiring quotes, blog about events or write about lifestyle tips. You are the brand, you have the knowledge – people will look to you for advice so share what you have!

Charity events are a big draw – everybody loves to know they are helping out somehow. Choose your local or national charities to support and run competitions, blog about fundraising efforts and note on your website who you are supporting. Your customers want to know that you care, not just for them and the customers they bring, but also for the greater good.

Five: Stake Your Claim on Google Maps

This is so basic but so underused – help your customers to find you by making sure you are represented on Google Maps.
Stake your claim on Google Maps
Ensure the location for your business is correct, and update it if you move! And remember, the street view footage is often very out of date – there isn’t much you can do about this but you can upload photos to your location – images of your logo and services, examples of your work, photos of your offices, display rooms, warehouse, staff – the possibilities are endless!

Don’t miss out on this key step you can take to get you noticed online. You can simply go to Google Maps and then to your business address. If your business is not listed, simply click on the building where you are located, and add your business details. Then click “claim this business.” Google will then send you a postcard through the post with a special code, which enables you to stake your claim and ensure another high-quality backlink to your website, and the opportunity for more people to see your brand and visit your website or your physical premises.

About the author: Rick Siderfin

Rick Siderfin

Rick Siderfin is a husband, dad of 3, and copywriter who lives and works in Bourton on the Water in the Cotswolds. He is the founder of Vortex Content Marketing, a company founded with one simple objective: to help you get noticed online.

This article was originally published by Rick Siderfin

Blog posts are an excellent form of content marketing, keeping you in dialogue with your target group and affirming you as an expert in your field. One of the challenges is mustering the time and developing the writing skills to produce them. Here are four easy steps you can take to get the job done.

1. Discover how much you have to share

You think you don’t have enough input to maintain a regular blog post? You’d be surprised. Take a minute to write down a brief definition of your core business, your core knowledge. Put it in the middle of a sheet of paper. Then add as many spokes to that hub as you can think of: aspects of your business, customer challenges, supply chain issues, trends and new developments, lessons from history, experiences you’ve had, personal views and ideas.

Chances are you’re looking at a rough outline of the first six months of your blog.

2. Get a writer to do the writing

Having discovered how much you have to share, you’re now probably thinking: I’ll never find the time to cover all that in writing. Leave it at that and the result will be a sad one: a lot of missed opportunities for win-win communication.

Many advisors will tell you that in order to share your content you need to manage your time better. Make writing a daily habit. There’s an easier solution that I often recommend to entrepreneurs and experts of all kinds. You do the brainstorming, and get a writer to do the writing. It’s easy to find a reliable business journalist or copywriter who for a modest fee will be happy to arrange a series of (phone or even email) interviews with you – say, once every three weeks – in which he or she pick your brain for the next blog post and then write and publish it for you. It’s a great way to ensure continuity.

An example from my own practice

I recently worked with Century Europe, a Netherlands-based specialist in electronic article surveillance, on some of its blogging content. The firm has regrouped itself in order to take on a leading role in European and global electronic article surveillance. As a part of that effort, they want to start producing strong content on their website. In February 2017, I was brought in by Century’s Dutch content marketing advisor, the Brandcast Company, to copy-write several new pieces, including this blog post with Regional Sales Director Ralf Feldermann. It took him about a half an hour of talking and another ten minutes of proofreading the first draft. We took care of the rest.

3. Combine expertise with transparency

Blog posts come in many shapes and forms. Unfortunately, a lot of them are poor in content. Common errors: rambling on in too many directions; putting too much emphasis on sales; offering little that is newsworthy. Oh, and another one: using cheap sales tricks to hide from the reader what would really help him or her (‘sign up here and we will reveal everything’).

In my view, the trick to writing strong blog posts is to combine – or get your writer to combine – information that is new and useful to readers with an open, transparent tone. Share important business insights, while also throwing in a few of your own views and experiences.

4. Ask for feedback – and use it in your next post

This combination of expertise and approachability is sure to invite members of your target audience to connect and potentially do business with you. And if it doesn’t, consider using your next post to ask readers about their needs and wants. Asking questions and getting feedback – especially if your blog posts reach a clearly targeted audience – is a good way to connect. What was it Stephen Covey said in his book ‘The Seven Habits of Highly Effective People? ‘Seek first to understand, then to be understood.’

Comments, questions, suggestions? Contact the author.

 

About the author: Stephen Teeuwen

Stephen Teeuwen is a bilingual (English, Dutch) copywriter and concept developer with 30 years of experience spanning diverse media and almost every form of writing. Born in the UK, raised in Indonesia and living and working in the Netherlands, he is a conscientious observer who has worked as newspaper and television reporter, story producer, editor, scriptwriter, market researcher, author and communication advisor. Today he combines this experience in a thriving bilingual copywriting practice, where he also hires and develops young talent.

This article was first published by Stephen Teeuwen

 

*Meet our Manchester copywriter, Clio*

Running a social marketing campaign is a great way to build your email list and generate more engagement with customers and fans.

social media contest could be as simple as running small sweepstakes, or as complex as running a photo contest that includes social sharing, Instagram entry, and voting capabilities.

The good news is that there are a number of tools available that can help your brand easily create and deploy social media contests without having to write code or do much design.

We’ve done the research and found that these five social contest platforms are the best to help you quickly create and run a social media contest.

Read on to check out these five tools as well as a smart checklist for your next social media contest.

The Top 5 Social Media Contest Apps

1. Heyo

Heyo is a smart contest tool that caters to small businesses and agencies/consultants. They offer attractive contest templates, a simple, intuitive user interface, and great support.

A distinguishing feature of Heyo is that all of their contest apps are mobile responsive so you won’t miss out on any mobile leads.

Publishing Options: Facebook, Mobile, Website (Web version can also be embedded into your website)

Social Media Integrations: Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn

Campaign Options: Sweepstakes, Photo Contest, Refer-a-Friend, Group Deal, Video Contest, Free Download.

Pricing: Heyo offers a 7-day free trial. After that, you can choose from several paid plans that start at $30/month.

Customer Case Studies: Trind – Dedication Company – Solo Stove

Other Thoughts

  • Heyo also offers a drag-and-drop contest builder so you can build your own contest app from scratch
  • They offer white labeling and high volume plans for agencies and large brands
  • Heyo runs regular webinars for customers to teach them how to be successful with contests

 

2. WooBox

Woobox is another option for creating social contests that offers an extensive library of contest apps to choose from. Their templates are also highly configurable and might be better for a business that has very specific requirements.

Publishing Options: Facebook, Website (Web versions are viewable on mobile but not all templates are mobile responsive)

Social Media Integrations: Facebook, Twitter, Instagram, Pinterest, YouTube

Campaign Options: Sweepstakes, Coupons, Photo Contest, Quizzes, Polls, Brackets, Video Contests, Instant Win, Pin To Win

Pricing: Woobox offers a few contest apps that you can use for free. If you want to use any app that collects entries/emails, you’ll need to upgrade. Plans start at $30/month.

Customer Case Studies: Plant One – Paperchase – Fallsview Water Park

Other Thoughts

  • Woobox offers a ton of different contest apps to choose from. They have a very wide selection
  • Their platform offers a lot of options on their templates, but that also makes the interface more complicated
  • They also offer an option for running Facebook Ads through their platform, which is a nice complement to running a social contest

 

3. Shortstack

Shortstack is a drag-and-drop tool for building social contests and campaigns with oodles of features like event triggers, team plans, and deep analytics. With a wealth of available features and options, Shortstack works especially well for larger or more technical businesses.

Publishing Options: Facebook, Website (Web versions are viewable on mobile but are not fully mobile responsive)

Social Media Integrations: Facebook, Twitter, Instagram, Pinterest

Campaign Options: Sweepstakes, Voting, Photo Contest, Refer-a-Friend, Quizzes, Coupon

Pricing: Shortstack offers a minimal free plan that allows you to collect up to 25 entries and receive up to 5K pageviews. After that, Shortstack starts at $29/month or $13/month if you sign up for annual billing.

Customer Case Studies: Saving Abby – Cambria Inns – Madinks

Other Thoughts

  • Shortstack gives awesome price breaks when you sign up for an annual plan, typically over 50% off.
  • Because Shortstack campaigns are fully drag-and-drop they are highly editable and are better for customers who1 really care about the design details
  • They offer design services for customers who want to save time or have an expert run their campaign.

 

4. Wishpond

Wishpond is a platform offering multiple products like contests, landing pages, website pop-ups and email marketing. Among this broad array of services, they offer a good selection of template options for running social contests. The bonus is that once your contest is live, you can use Wishpond to run ads or execute on other marketing activities like landing pages or blog pop-ups.

Publishing Options: Facebook, Website, Mobile

Social Media Integrations: Facebook, Twitter, Instagram, Pinterest

Campaign Options: Sweepstakes, Photo Contest, Referrals, Video Contest, Coupon

Pricing: Wishpond is one of the more expensive options out there for running contests, probably because their plans come with other services as well. They offer a free plan that allows up to 200 entries. After that, it’s at least $69/month to continue. However, Wishpond offers a significant discount of 36% if you opt for annual billing.

Customer Case Studies: Spring 2016 Contest Examples

Other Thoughts

  • Wishpond offers a more complete suite of marketing solutions and is best suited for a business that wants to take advantage of their whole feature set.
  • The Wishpond contest builder is very technical and requires some time to figure out. Once you do, it’s pretty powerful.
  • Because they do so much, Wishpond offers a solid feature set including running ads, A/B testing, etc. If you’ve got the cash, then Wishpond is a powerful platform.

 

5. AgoraPulse

AgoraPulse is a full-service social media marketing platform that offers social contest apps as a key feature. They are a pricier option, but also come with post publishing, social media monitoring, and a smart mobile app.

Publishing Options: Facebook, Website, Mobile

Social Media Integrations: Facebook, Twitter, Instagram, Pinterest

Campaign Options: Sweepstakes, Photo Contest, Quiz, Instant Win, Coupon

Pricing: AgoraPulse is the priciest option we’re covering, but you get what you pay for. They offer a free trial that only allows up to 20 entries. After that, you’ll need to sign up for a paid plan, the cheapest of which is $99/month.

Customer Case Studies: Best Facebook Contests of 2014

Other Thoughts

  • AgoraPulse contest apps are pre-designed, allowing you to get a contest published faster.
  • They offer a $29/month pricing option but it doesn’t come with contests.
  • AgoraPulse offers strong agency options like seat management, advanced analytics, and page benchmarking.

 

Conclusion & Checklist

Now that you’ve got some great options for creating social media contest apps, you’re probably itching to get started. So I put together a quick checklist of next steps to help you stay focused.

Just follow these steps and you’ll get a successful social media campaign running in no time.

  1. Jot down your goals. A bigger email list? Building awareness? More likes on Facebook? This will help you stay focused on achieving the right outcome.
  2. Also, jot down a few thoughts about your target customer. Is it a middle-aged woman? Do they live near your business? What is most important to them? This will help give you some ideas about your promotion.
  3. Select a prize. With a clear picture of your target customer in your mind, you want to pick something that will be relevant and compelling to them.
  4. Select a contest platform from the list above. There are many great, affordable options available. I’ve tried to make it easy for you, but if you don’t like my suggestions, just search some other options out on your own.
  5. Build and launch your contest. This is the fun part! Create a contest page that is bright, inviting, and appeals to your target customers. If you’re feeling stuck you can watch this video to get some design tips.
  6. Promote your contest. Leverage every free channel you have available. Then consider smart, paid channels if you’d like.
  7. Analyze results. Take a look at your results. If you’re unhappy with how things went, analyze the outcomes piece by piece. Not enough impressions? Then you need to figure out how to get the word out. Is your conversion rate low? Consider a new design or a better prize/incentive. Remember, smart marketers test, and it might take a few tries to hit the perfect social contest for your business.

 

About the author: Jeff Bullas

jeff - profile picJeff is an entrepreneur, blogger, author, marketer and speaker and works with personal brands and business to optimize online personal and company brands with emerging technologies, content, social media technologies and digital marketing. He has spent most of his career involved with information technologies, telecommunications and the web.

This article was first published by Jeff Bullas

The most inspiring people of our time have learnt their trade from others…

They have listened, applied and adapted what others have already figured out and bundled it up in a nice little package with a ribbon of their personality.

If you want to stand out online you need to follow suit.

Find the most influential people in your niche, and learn what they already know, how they do what they do, and how inevitably they influence others to follow them. To believe in them.

In this article I have made a list of some riveting ideas for all things social media; by listening to webinars, wading through slide decks and reading blog posts – good, bad and mediocre.

These are the best tips I could find from the social media industry’s super heroes.

 

1. Always collect data

In a webinar on Social Media Today titled Drive Smarter Business Decisions with Social DataSaurabh Shah, VP of Client Operations at Synthesio, answered questions on how enterprise data affects their social media decisions.

This webinar really takes social media listening to the next level. Saurabh said that brands need brain power to mine the mammoth amount of data acquired from social media, get actionable insights and take immediate steps. He stressed on making data valuable with real-time analytics.

In the same webinar, Gregory Cohen, the Sr. Manager for Social Media & Influence at UCB shared the experiences of online communities for patients living with Crohn’s disease, Parkinson’s disease, and epilepsy. According to him, just listening to communities can give us real-time insights into how their members think.

Andrew Bates, Analytics Advisor for AARP’s social media department, also emphasized monitoring social conversations to identify real-time opportunities for engagement in news and events. Thus it seems enterprises will now need to hire data miners or use tools that provide insights on social media.

Here’s a list of 50 top tools for social media analytics for those who agree with these industry stalwarts.

 

2. Webinars are the B2B channel of choice

  • 34% of the US audience use webinars to make a purchase decision. (Source: Eccolo Media)
  • A Regalix poll in March heralded webinars as most suitable for B2B marketing.
  • Marketers are planning to increase their spending on webinars and virtual events by 46%.

The effectiveness of webinars as a marketing tool is quite high. As the chart above shows, for any B2B business, webinars and videos are more effective than other marketing methods. According to Rachel Burstein, a Research Associate at the New America Foundation‘s California Civic Innovation Project, everyone from for-profit companies like LinkedIn and P&G to non-profits like Red Cross through to professional associations like the American Bar Association have been finding value from webinars.

However, many a time, listeners are checking their email or occupied on some task while the webinar is running in the background; so it’s important you keep their attention. Rachel has specified a list to make webinars a success.

  • Speakers must choose a useful topic
  • Webinars should be watched in a group
  • Make sure you have a Q&A round at the end

Many people believe having a presentation with pre-recorded audio in the background is enough for running a webinar. However, this is far from true. A professionally hosted, quality webinar is an audio-video conference that allows moderated Q and A, private chats, polling sessions, etc. These webinars are not free but surely they are worth every penny spent on them!

 

3. Measure social ROI

Gary Vaynerchuk has invested in more than 50 tech startups including Twitter, Tumblr, Uber and Venmo. He grew his $3 million business to $45 million in just 5 years. Today he is a co-founder of VaynerMedia, a social first digital agency. Gary emphasized on understanding the importance of measuring social ROI especially for large companies and enterprises in this webinar. He said instead of hiring 500 people for social media, make use of advanced tools to measure social ROI.

Troels Kjems gives us an easy way to measure social ROI which is to measure desired actions like purchases, registrations, clicks, resource downloads, video views, social interactions, etc. These actions are what we can term as gains from social media. These can be derived for a period of a month or a year depending on the scale of your report. 

Social Media ROI = Gains from social media – Social media marketing cost

Here’s an interesting infographic on the same topic.

 

4. Evaluate top brands

Guy Kawasaki made it very easy to understand the 5Ps of social media with his webinar on building social media followers. He explained how Facebook is about people and Twitter about perceptions. You can also learn how the former chief evangelist of Apple used a clever segmentation strategy which makes it easy to understand the psychology of followers and use it effectively to increase their number.

 

5. Be gracious

The importance of linking or sharing can never be emphasized enough. Guy Kawasaki, in yet another webinar How to Master the Art of Social Media, explained the importance of being gracious. According to him, it is important to share a positive word about other people and websites. If however, you have nothing positive to share, it is better to stay silent.

analytics

6. Don’t over-use social media tools

With so many social media tools available, it is easy to get carried away and start using automation methods left, right and center. However, seamless integration of all these tools is easier said than done. Megan Clement, a Social Media Specialist at The Weather Channel and Eric Berkowitz, VP Solutions Engineering at Tracx, explained why it is worthwhile to have a comprehensive social media tool that takes care of everything from social media monitoring, to publishing and analytics.

What is important here is to understand that while enterprises go overboard in adopting various social media tools, small to medium businesses don’t consider any. If there is a tool that answers all or at least most of your important needs, it is wise to invest in at an early stage.

 

7. Identify your influencers

Lastly, it is important to identify your influencers. Influencers are people who have a lot of followers and are subject leaders. For instance, Vani Hari is an influencer on all things food but you can’t trust her on cars or finance.

Most people make the mistake of counting Twitter followers, measuring FB likes and checking comment volume. However, this only makes the basics. The trick here is to try multiple social media monitoring tools and figure out what works best for you. In this slide deck, Fresh Networks compares some mainstream tools, so you can choose the best tool to identify and connect with influencers in your industry.

 

Takeaways

From big data to influencers, it’s the little things that lead to social media success. The fact that we have well-publicized tips from thought leaders like Guy Kawasaki and Gary Vaynerchuk makes it all the more interesting. The hard work is done for you, now all you have to do is follow these tips and make your next social media campaign a success.

 

Guest Author: Michael Georgiou is the CMO and Co-founder at Imaginovation, a web design & mobile apps development firm in Raleigh, NC. He’s a dynamic business professional and entrepreneurial guru with proven success in creative strategy, online branding, project management, and communication projects in both the public and private sectors.

About Jeff Bullas:

jeff - profile picJeff is an entrepreneur, blogger, author, marketer and speaker and works with personal brands and business to optimize online personal and company brands with emerging technologies, content, social media technologies and digital marketing. He has spent most of his career involved with information technologies, telecommunications, and the web.

This article was first published by Jeff Bullas

It’s only been 10 years but it feels like a lifetime.

Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked.

Then I signed up to every new social media network that appeared. Pinterest looked promising, Instagram was exciting and Google+ was put on the map. But it didn’t deliver.

It was my new sand pit. Playing was compulsory and being serious was optional.

Today Snapchat is a social media upstart that has emerged late in the game. It resonated at first with teenagers and its disappearing photos that the grownups dismissed as a passing fad. But it’s shaking up the status quo. We are now are just starting to grasp its potential.

The reality is that the social media marketplace is continuing to mature. It’s also hard to know what will work and what won’t. As marketers we need to keep throwing mud at the wall and see what sticks. Sometimes we are surprised.

The wild west of free social networks and apps, cheap marketing tools and few rules is evolving into a grownup industry. It has some big implications for business, users and the the web. And the social media facts keep changing.

It is powering how we play, work and market. The reality is that it has just begun.

How does a new industry grow up?

The maturing of any industry has some common historical trends. Here are 3 that come to mind.

Consolidation

Any fast growing industry explodes onto the scene with a myriad of start-ups and then the game gets serious. The fastest growing companies with cash start buying strategic startups that allow them to accelerate and dominate an industry without having to build it themselves.

Facebook bought Instagram for $1 billion, WhatsApp for $19 billion and the virtual reality startup Occulus Rift for $2 billion. Linkedin also bought Slideshare then Microsoft bought LinkedIn for $26.2 billion.

Building it yourself even when you have bucketloads of cash doesn’t always work. Google’s failed $550 million Google+ startup is evidence of that.

Where does this stop?

It won’t. But don’t expect that Microsoft buying Linkedin will make it better. News Ltd bought MySpace and we know how that ended. With a bit of luck Microsoft will leave LinkedIn alone like Facebook has done with Instagram.

Land grabs

Applications that are a singular focus like Periscope with video live streaming are often introduced as a feature on a bigger platform.

It doesn’t mean they will do it well because often there is lack of focus.

But “Facebook live” is looking like it has some real potential to slow the Periscopes and the Meerkats of this world.

Open to closed

Tim Wiu (a professor from Columbia University) has some sobering insights on the patterns of the great information empires of the 20th century in his book “Master Switch –  The Rise and fall of Information Empires“.

Each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the ‘master switch.

The open range free for all that is a new communication industry often becomes a walled and controlled garden.

Does our current euphoria and the unfolding events in the social media industry in the 21st century sound familiar?

Where’s social going?

Even as social starts to consolidate there are some trends and exciting product directions that are emerging. Here are three that I find the most interesting.

1. Streaming live video

Streaming live video broke into our consciousness in early 2015 with Meerkat becoming a hot property until Twitter cut off its access to its API and launched its competing Periscope app after buying the company.

Now we are seeing the rise of “Facebook Live”, and even Tumblr teaming up with YouTube to support live video on its service.

There are also some exciting startups that are including live video streaming in its feature sets. One of these is the video marketing platform Twentythree.netfacebook video

2. Short lived content

Snapchat has caught many marketers flat footed as a marketing channel. Its high engagement metrics are starting to be noticed. Some insights on this: 35% of Facebook users upload photos every day while on Snapchat its 65%.

But the real power of engagement that brings users back everyday to Snapchat is its disappearing videos, images and messages.

Even Facebook has seen the future here and is about to launch a Snapchat style disappearing messages feature.

3. Virtual reality, social and mobile intersect

Virtual reality is still a promise and has been buried in the gaming niche. It’s now bubbling into the mainstream as the major social networks and media players start experimenting and launching hardware and apps.

But the explosion of the mobile app Pokemon Go has launched virtual reality into mainstream media press.

In just over 1 month since its launch it is creating some serious attention. Daily time spent by users is exceeding even Facebook, Snapchat and Twitterpokemon go

This may see the start of virtual reality moving from niche to mainstream. Facebook has already seen this future with its purchase of the virtual reality company Occulus Rift over 2 years ago.

So what is the current state of social media? Here are some social media facts to ponder.

Social media facts from 10 different networks

Every now and then it’s worth looking at the current facts, cast our thoughts back to the past and ponder the future. Here are the latest facts that I could find about 10 of the top social media networks that as entrepreneurs. business owners and marketers we need to consider.

Snapchat facts

Snapchat was launched in September 2011 after Evan Spiegel presented it as class project at Stanford University while studying product design. It’s initial working title was “Picaboo” and was based on the concept of using images that were explicitly short-lived.

  1. There are over 100 million active daily users
  2. Snapchat users watch over 6 billion videos daily (remember they are only 10 seconds in length)
  3. 8,796 photos are shared every second
  4. 30% of media planners, agencies and brands plan to include Snapchat in their Super Bowl campaigns
  5. 65% of Snapchat users upload photos every day
  6. 76% of millennials use Snapchat

Facebook facts

Facebook has been with us since February 2004. It’s current valuation is $350 billion. It may become the world’s first trillion dollar company.

  1. Facebook users now total 1.65 billion monthly users
  2. 823 million mobile only users
  3. Net income for first quarter 2016 was $1.51 billion
  4. Facebook’s current market value is $321 billion
  5. It so far has spent over $25 billion buying competitors (Including Instagram, WhatsApp and the virtual reality company Occulus)
  6. 83% of parents on Facebook are friends with their children on Facebook
  7. Facebook adds half a million new users every day
  8. 47% of all Internet users are on Facebook
  9. 4.5 billion likes are generated daily
  10. Facebook takes up 22% of Internet time (compared to 11% for Google and YouTube combined)
  11. Facebook has 19% of the $70 billion spent on global mobile advertising
  12. 78% of Facebook advertising revenue comes from mobile adsfacebook facts

Instagram facts

Instagram has just hit half a billion users. Facebook paid $1 billion for it in 2012 and was seen as possibly foolish at the time. In hindsight it is now looking very wise and astute. Current estimated value? According to Bank of America it could be as high as $37 billion.

  1. 500 million monthly users
  2. 20% of all internet users are on Instagram
  3. Average engagement on Instagram posts is 1.1%
  4. 91% of all Instagram posts are photos
  5. 90% of all Instagram users are younger than 35
  6. 41% of Instagram users are aged between 16 and 24
  7. 47% of Millenials use Instagram as a messaging app (compared to 50% for Facebook messenger)
  8. One third of teenagers say Instagram is their most important social network
  9. 28% of Us users use Instagram
  10. Instagram has doubled each year for the past 2 years
  11. 80 million photos are uploaded dailyInstagram facts

Twitter facts

Twitter is struggling but with over 300 million users it is still a social network worth taking seriously. As its timeline is still quite open the platform is often used as a metric to measure online influence.

  1. It currently has 310 million monthly users
  2. In 2015 it had revenue of $2.2 billion
  3. Katy Perry has over 85 million followers on Twitter
  4. The most retweeted tweet is the Oscar selfie by Ellen DeGeneres at 3.4 million times
  5. 500 million people view Twitter without logging in
  6. 1 billion people each month view sites with embedded tweets
  7. 200 billion tweets are sent every year
  8. 500 million tweets are sent each day
  9. Donald Trump has 7 million followers on Twitter

YouTube facts

YouTube is almost seen as a dinosaur on the modern social web (started on February 14, 2005) but the numbers show it’s a big dinosaur and still growing. Google’s acquisition in 2006 for $1.65 billion that seems insignificant with it now being valued around $80 billion.

  1. YouTube has over 1.3 billion users
  2. One third of the world’s Internet population use YouTube
  3. Adele’s song “Hello” only took 5 days to reach 100 million views
  4. In the USA YouTube reaches more 18-49 year olds than the cable networks
  5. On mobile the average viewing time on YouTube is 40 minutes
  6. More than 50% of all YouTube views are on mobile
  7. You can use 76 different languages on YouTube
  8. Growth in watch time is up over 50% year on year for the last 3 years
  9. 5 billion videos are watched every day
  10. It costs $6.3 billion to open up the doors every year and keep YouTube running and maintained
  11. PewDiePie is YouTube’s highest paid YouTube partner at $12.5 million

Flipboard facts

It is now six years since Flipboard launched and often not taken as seriously  as it should be by digital and content marketers. I have been using it for 2 years and it sometimes drives more traffic than Facebook to my site.

How do I use it?

Created my own personal magazine and then “flip” the posts into it after publishing it on the blog.

  1. Flipboard has approximately 90 million users
  2. Flipboard doubled its monthly users from 40 million to 80 million in less than a year
  3. JP Morgan led a $50 million funding round in Flipboard in 2014.
  4. Flipboard’s total funding is $210.5 million
  5. It is valued between $800 million and $1.32 billion
  6. The top three user interests on Flipboard are Tech, news and design

LinkedIn facts

LinkedIn has just been bought by Microsoft. It will be interesting to see how that affects its evolution and growth. But there is one thing you should keep in mind.

If you are an avid user of linkedIn and rely almost exclusively on it for leads and creating business relationships then be very careful that you don’t do this.

Put all your eggs in a basket you don’t own.

  1. Linkedin has more than 433 million members worldwide
  2. Over 25 million Linkedin profiles are viewed every day
  3. First quarter revenue for 2016 was $861 million
  4. Full year revenue for 2016 is projected to reach $3.7 billion
  5. Microsoft bought Linkedin for $26.2 billion
  6. 9 percent growth year on year
  7. 105 million unique visiting members per month
  8. 60 percent mobile usage
  9. 45 billion quarterly member page views
  10. 101 percent annual growth every year with its job listing
  11. There are more than 7 million active job listings
  12. One in twenty Linkedin profiles belong to recruiters
  13. One out of every three professionals on the planet are on LinkedIn
  14. 200 conversations per minute occur in LinkedIn groupslinkedin

WhatsApp facts

WhatsApp began as a simple idea: Their mission? “Ensuring that anyone could stay in touch with family and friends anywhere on the planet, without costs or gimmicks standing in the way“.

It’s about the art of keeping it simple and minimalist. It worked.

  1. WhatsApp started in 2009.
  2. Facebook bought WhatsApp for $19 billion
  3. It now has over one billion users
  4. 1 million new users join every day
  5. 42 billion messages are sent every 24 hours
  6. 32% of millennials use Whatsapp globally
  7. 1.6 billion photos are shared daily
  8. 250 million video messages are sent a day
  9. There are over 1 billion groups on Whatsapp
  10. 57 engineers are employed by the companywhatsapp

Pinterest facts

Pinterest is not a big viral network but it should not be ignored. It is great for targeting a female demographic and a target market in anything visual.

This includes design, photography, fashion and food as starters.

  1. Pinterest has 100 million users
  2. It is valued at $11 billion
  3. 85% of Pinterest users are female
  4. Each pin is repinned on average 10 times
  5. Pinterest pins drive 4 website traffic hits
  6. Users spend an average of 15 minutes on Pinterest per visit
  7. 75% of Pintetest traffic comes from mobile apps
  8. Images with 50% colour saturation get shared 10x more than black and white images
  9. Red or orange images get shared 200% more than other colors

Periscope facts

Periscope is now a Twitter company and maybe its best acquisition to date. But Facebook Live is now a big potential threat. Watch this space.

  1. Last reported number of users was 10 million in mid 2015
  2. Periscope has given birth to more than 200 million live broadcasts
  3. Twitter paid $87 million for Periscope in 2015
  4. There are  10 million accounts on the Periscope mobile app.
  5. 75% of Periscope users are between the age of 16 and 34
  6. The USA House Democrats sit-in was viewed 1 million times on Periscope
  7. It streams 110 years worth of video every day

About the author: Jeff Bullas

jeff - profile picJeff is an entrepreneur, blogger, author, marketer and speaker and works with personal brands and business to optimize online personal and company brands with emerging technologies, content, social media technologies and digital marketing. He has spent most of his career involved with information technologies, telecommunications and the web.

This article was first published by Jeff Bullas