How to focus on your customers’ needs, inspire their devotion and make the world a better place

Because why not have it all? ;-)The first rule of writing marketing copy and content is to speak to your customers’ or clients’ needs instead of your own.Instead of focusing your copy on your product or service – what it does,…

The Writing Life — Take the Pressure Off and Just Create

I’ve been feeling the call to start another novel.This is on top of working on my next nonfiction book, blogging several times a week, and let’s not forget copywriting for clients and my own biz.Needless to say, starting a novel…
message bottle

How To Boost Your Email Reader Engagement

Email marketing is mainly a one-way communication channel. An email campaign sends messages to a list of subscribers, providing information as in a newsletter or a sales message with instructions on how to respond. The marketer doesn’t expect…

Goal setting relevance in the online world

It is not the first time that I heard the magic words whilst listening to audio programmes in my car: ‘Goal setting is the first step towards achieving success’.Well-known speakers like Brian Tracy, Anthony Robbins, Robert Kiyosaki,…

The Truth about Writing (even Hemingway found it hard sometimes)

I love this quote by Hemingway. It proves that even the most talented writers don’t effortlessly crank out prose so good it makes you want to cry or, if you’re like me, have an apoplectic fit of jealousy.Those of us who write for a…

What Should Your Service Fees Be?

Don’t just charge what your competitors charge.Don’t just charge the lowest price.Don’t roll the dice and guess.Instead, do the math.Here’s how… 1. Determine What You Need and Want To Make Part of the calculation…

Is My Home Based Business Turning Me Into a Recluse?

,
I’ve been working from home as a Freelance Copywriter for the best part of a year now. Recently, something’s started to play on my mind…I don’t really leave the house much now except when I need something urgently. Friday is…

How quitting my job saved my sanity

,
Three years ago today, I walked away from a reasonably-well paid mid-senior management role into the unknown.For years, I had spoken about going freelance, but had never worked up the courage. Working for someone else was my comfort zone,…

Who moved my support staff? The skills you need for a home-based freelance job

,
Last Thursday, around bed time, I learnt a valuable lesson about what it really means to be a freelance copywriter – to run my own little home-based freelance job. And it has nothing to do with writing.I was playing around in the back…

The story of how I went from broke wannabe writer to living the freelance life

,
I always knew I wanted to be a writer. Yet I ended up in a Master’s program in Slavic Linguistics at UC Berkeley. (And yes, I did love it!)Then I had to make a choice: Do I want to continue on with the PhD program or follow my writing…
mouth

Want a SUPERSEKRIT “peek behind the scenes” into the copywriting process?

,
A couple of clients commented that the copywriting process looks a little like magic to them Here’s what happens from their perspective…They turn up to a Strategy Session with me, armed with nothing but “a bundle of words and a vague…
table

In response to popular demand

,
People often ask how I keep track of my copywriting work, so here’s the at-a-glance progress chart I use.As each project runs, you simply move Post-It Notes along the grid from left to right. Note that the columns with red headings are…