Work Habits

Read about the posts about the category Work Habits of How to be a copywriter by Copywriter Collective.

micromanaging-copywriter-collective

Are You Micromanaging Your Copywriter?

I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You Make Grammar Mistakes (Even If You Know Better),” describes perfectly the dilemma every professional writer faces when they…
be-in-love-with-customer-copywriter-collective

Why You Want a Copywriter Who Is In Love With Your Customer

You know it’s important to fall in love with your customer. Or perhaps you don’t. There’s an unfortunate trend in some larger organizations to focus on process and methodologies almost to the exclusion of focusing on the customer. This…
outsourcing-know-limits-copywriter-collective

Outsourcing, Know Your Limits

Are you an entrepreneur who has been trying to do it all yourself to save yourself a little money? In today’s tough economy most of us feel like we are in the same boat. There’s just not enough time or money to get everything done. If that…
building-great-rapport-thank-you-copywriter-collective

Building Great Rapport With a “Thank you”!

A simple "thank you" can create recurring business. I know you may say 'doesn't everyone do this' but quite often we overlook the obvious. I have a very successful marketing friend that has a 'thank you' in his email signature in case he forgets…
improve-mental-thoughness-copywriter-collective

10 Tips to Improve Mental Toughness

Getting Your Head In The Right Place So you work in a creative industry. You are neither a warrior nor an athlete. Yet, your ability to survive and advance often hinges on adaptation and perseverance. They require guts/moxie/vigor/fortitude/mettle/spunk/grit/pluck/hardihood/backbone…
new-creative-person-copywriter-collective

Who Is the New Creative Person?

On the Comeback Trail With the New Kids on the Block Creativity is making a comeback. After “tech-ing” up the past few years, agencies are beginning to remember what they actually get paid to do: create communications. The axis is shifting…
find-inspiration-copywriter-collective

Where do you find inspiration?

I've worked with a few Creative Directors and the good ones realise that their stable of Writers and Art Directors need constant stimulation to be able to create concepts that aren't run-of-the-mill and can potentially be award winners. Where…
focus-customers-needs-copywriter-collective

How to focus on your customers’ needs, inspire their devotion and make the world a better place

Because why not have it all? ;-) The first rule of writing marketing copy and content is to speak to your customers’ or clients’ needs instead of your own. Instead of focusing your copy on your product or service – what it does,…
writing-life-create-copywriter-collective

The Writing Life — Take the Pressure Off and Just Create

I’ve been feeling the call to start another novel. This is on top of working on my next nonfiction book, blogging several times a week, and let’s not forget copywriting for clients and my own biz. Needless to say, starting a novel…
message bottle

How To Boost Your Email Reader Engagement

Email marketing is mainly a one-way communication channel. An email campaign sends messages to a list of subscribers, providing information as in a newsletter or a sales message with instructions on how to respond. The marketer doesn’t expect…
goal-setting-relevance-online-world-copywriter-collective

Goal setting relevance in the online world

It is not the first time that I heard the magic words whilst listening to audio programmes in my car: ‘Goal setting is the first step towards achieving success’. Well-known speakers like Brian Tracy, Anthony Robbins, Robert Kiyosaki,…
writing-truth-copywriter-collective

The Truth about Writing (even Hemingway found it hard sometimes)

I love this quote by Hemingway. It proves that even the most talented writers don’t effortlessly crank out prose so good it makes you want to cry or, if you’re like me, have an apoplectic fit of jealousy. Those of us who write for a…