Hiring a copywriter

Read about the posts about the category Hiring a copywriter of How to be a copywriter by Copywriter Collective.

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Why a copywriter is your best recruiter

The right person in the right place can be extremely beneficial. Not only with their work output but also for the working atmosphere, the company culture and the image of your company. Conversely, a mismatch will cost you a lot of money and…
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Copywriter of the week : Trish

Presenting our copywriter of the week, Trish. How does a Canadian bookworm find herself in Scotland, only to end up as a copywriter in Berlin? “Sometimes on the way to one dream, you get lost and find a better one.” I’m not sure…
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Copywriter of the Week : Aditya

Introducing our Copywriter of the week, Aditya... Writing about yourself can be tricky at the best of times. First-person feels too self-centred, littered carelessly with the letter 'I'. Second-person feels anxious and filled with self-doubt.…
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Copywriter of the week : Mark

It’s a strange kind of time to write a blog like this because C***D-19 has changed life so quickly over the last few months. Having said that, has life really changed that much for me? As I type, the UK has just gone into Lockdown 2…
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Medical copywriters: the specialists among copywriters

Most copywriters are all-rounders. Whether it's a car, a solar panel, or a jar of peanut butter: they always come up with a good idea and some sharp copy. However, you really need to know a bit about some products or industries before you can…
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Copywriter of the week : Markus

How it started "It all started with baby fingers, a dress, and carrot stains" With these three ingredients for a TV commercial, I landed a direct hit with our client Ariel (Procter & Gamble) as a text intern at Saatchi in 2002. You could…
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Copywriter of the week : Tanya

And here she is - looking frightened as hell, insecure, and amazingly fluffy. The blue-eyed girl from the dog shelter’s picture changed not only my life but my vocabulary too. For the 3 years that we are now together, I had to learn a…
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The Perks of Hiring an eBook Writer

What are the benefits of hiring eBook writers? There are several benefits, but off the top of our heads, the benefit that stands out is that they won’t take credit for your eBook. You can build your personal brand and your company’s image…
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Email marketing: It’s our duty to practice what we preach

A confession… I claim to offer 'top of the funnel content', and yet I've failed miserably at the first hurdle because I don't currently offer email marketing. Why? Because I hate email marketing. It's my dirty little secret - but…
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How can article writing bring value to a business

Writing and publishing great content through your business is a proven method for attracting visitors and potential customers. Businesses have been using this method for centuries to build an audience that can be pitched products and services. This…
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Is transcription a career a freelance writer should consider?

Freelance writing is one of the best jobs out there. You get to be your own boss, stay home, and create your own hours. It's a job that you likely started at the bottom and worked hard to make it to where you are now. You've poured blood,…
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No two SEO copywriters are the same

As with all professions, SEO copywriters come in all shapes and sizes - there are the experienced, the average and the beginners. But because SEO is a somewhat unclear field that is subject to a lot of change, it is difficult to find your way…