Who put the free in freelance?

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Free is good. There’s ‘free as a bird’, ‘free to do what you wanna’ and ‘I’m free next Thursday’. Then there’s the other kinds of free. ‘Can you just bang out a sample paragraph or two’, ‘we’ve asked two other writers…

The 4 Most Essential Writing Hacks for Writers

If you are a writer working on copy, content, articles, rewrites, or any other form of writing, this article is for you. If you are reading this, chances are that you are new to the industry, struggling with low exposure, or you cannot seem…

Time to bust the BULL on blogging

Everyone seems to have an opinion on business blogging these days. The DOs. The DON’Ts. The HOWs. The WHYs. And boy have I heard my fair share of blogging BS. So as a blogger, how do you sort fact from the fiction? And how can you help…

Where is Content Marketing Headed in the Age of Omnichannel?

Customers today can interact with your business through more platforms than ever before. Needless to say, that should be enough of a reason for you to invest in a more holistic content marketing strategy. One that’s able to excel in a digitally…

How to be a copywriter in Barcelona

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A few tips and tricks for a freelance copywriter in Barcelona. Barcelona is a fantastic city to live in: there’s the sun, the beach, great restaurants, culture, fiesta… the list goes on. Working as a freelancer in Barcelona on top of…

Headlines That Bait For Clicks: Good from Far, Far from Good!

Cleverly written, but often misleading – they are all over the internet. Clickbait headlines are making an impact, but do they providing results? What was initially considered an annoying practice deployed by shady websites to drive traffic…

Why have so few business clients heard of transcreation?

Transcreation is the process by which marketing materials are adapted for use in other countries. Encompassing far more than just translation services, the process can mean a complete overhaul of the images and messages used to market a company.…

How to Prevent Digital Thieves from Nabbing your Content

Are you fed up of slaving over a hot laptop (the battery’s on the blink) only to see your freshly baked content duplicated elsewhere? Yeah, well join the club. Sharing might be caring as far as digital content is concerned, but only if…
Therapy Pig Theory

“Therapy pig” theory: How to get more creative with your business

Every month at San Francisco Airport, a tutu-wearing pig called Lilou wanders about, amusing and entertaining passengers. Sometimes she wears a tutu, other times a pilot’s cap. She plays a toy piano, does twirls and even bows to appreciative…

Writing with Confidence: The Myth of Samson

  There may be no useful advice for a writer who lacks confidence because it is impossible to write without it. Writing without confidence is like pushing a wagon without wheels. Yet, even if you brim with brio about your talent and…
Writing Style Guide

Do you have a Writing Style Guide?

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Most larger companies have some kind of style guide to help them manage and protect their brand. It’s now widely recognised that this is a crucial part of the marketing toolkit. This document is sent out as part of a brief for any creative…
How to Write Short Copy

How To Write Short Copy — And Keep It Sweet

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  A short(ish) guide on how to write short copy Did you know that, right now, there are models, actors and famous people flying all over the world with a cashmere wrap and scented candle? But of course … because that’s what…