How to Create Ad-Copy That Sizzles
Advertising Copywriting SkillsWhether you're writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place.
Although these four elements are fundamentally different, when combined, they produce a highly effective…
How To Sell Travel Online With Copywriting That Paints A Picture
AdvertisingTo sell travel online, a website needs compelling images—that’s a no-brainer, right?
But I’m not just talking about photos and graphics. Some of the most powerful and persuasive images are the ones that people create in their own minds…
Beauty Copywriting…More Than Just Pretty Words
Advertising Content & Strategy
How many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more…
What’s it like to be an Advertising Copywriter? The Inside Story on Iced Tea and Rejection
Advertising Content & Strategy Copywriting SkillsHoused along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again.
A…
From Socratic Dialogue to Communication Brief
Advertising BrandingAs many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…
Is the Problem Traffic or Copywriting? – Website Traffic Tips
AdvertisingI recently worked with a client who has a beautiful website. The graphics, layout and branding are perfect. So why wasn’t she getting more clients?
The first thing we needed to do was some detective work. Why? Because we don’t know if…
How SEO copywriting put this customer onto page 1 (in 3 days)
Advertising Content & Strategy Copywriting SkillsGoogle is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the…
Using words to sell
AdvertisingMy family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express.
I’m not fussy about much but I am fussy about tomato.…
WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND
Advertising BrandingI’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks.
The world’s most over-used punctuation mark has a lot to answer…
How to use a nudge in your email marketing strategy
AdvertisingTigger bounces piglet. Tigger is neither subtle nor gentle and it leaves poor piglet feeling baffled and overwhelmed. A nudge empowers where a bounce leaves no free will.
This is especially true when it comes to email marketing strategy.
To…
5 Places to Find Photos for Your Spec Ads
AdvertisingWhen you’re creating spec ads, whether on your own or with a design partner (recommended!), you’ll need to find images to use. And, since it’s bad karma to steal other people’s pictures, you’ll need good places to find them. Read on…
Five Tips for Creating Client-Friendly Webcopy
Advertising Content & Strategy Copywriting SkillsUse the 5 tips below to analyze, plan, and make some needed changes to your webcopy.
1. The “You” Message
Have a look at your webcopy now. How often do you refer to your prospective clients? How often do you talk about you? Consider…