Advertising

Read about the posts about the category Advertising of How to be a copywriter by Copywriter Collective.

create-ad-copy-copywriter-collective

How to Create Ad-Copy That Sizzles

Whether you're writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when combined, they produce a highly effective…
sell-travel-online-copywriting-copywriter-collective

How To Sell Travel Online With Copywriting That Paints A Picture

To sell travel online, a website needs compelling images—that’s a no-brainer, right? But I’m not just talking about photos and graphics. Some of the most powerful and persuasive images are the ones that people create in their own minds…
beauty-copywriting-more-pretty-words-copywriter-collective

Beauty Copywriting…More Than Just Pretty Words

  How many times have you read the words: Gorgeous, Luminous, Effervescent on a beauty product you purchased? These words have become synonymous with beauty related copywriting. When writing for health and beauty, there needs to be more…
advertising-copywriter-collective-life

What’s it like to be an Advertising Copywriter? The Inside Story on Iced Tea and Rejection

Housed along many inner streets of major cities across the world, there’s a magical place where scatter-brains get paid to think and dink around all day. To pump nerf balls and adjust swivel-chairs from the ground up and then back again. A…
socratic-dialogue-communication-brief-copywriter-collective

From Socratic Dialogue to Communication Brief

As many of you who’ve done Copywriting in Action will know from experience, the Communication Brief is a remarkably effective and reliable vehicle for getting the mind focused and the thinking clear. But harvesting knowledge and insight from…
website-traffic-tips-copywriter-collective

Is the Problem Traffic or Copywriting? – Website Traffic Tips

I recently worked with a client who has a beautiful website. The graphics, layout and branding are perfect. So why wasn’t she getting more clients? The first thing we needed to do was some detective work. Why? Because we don’t know if…
seo-copywriting-copywriter-collective

How SEO copywriting put this customer onto page 1 (in 3 days)

Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the…
using-words-sell-copywriter-collective

Using words to sell

My family has a tradition of eating out on the first day back from holiday. It used to be fish and chips in a steaming hot newspaper cone. Now it’s more likely to be Pizza Express. I’m not fussy about much but I am fussy about tomato.…
exclamation-mark-copywriter-collective

WHY EXCLAMATION MARKS ARE NOT YOUR FRIEND

I’ll let you in on a little secret. One of the biggest giveaways that a client has written their own copy, without hiring a copywriter, is the over-use of exclamation marks. The world’s most over-used punctuation mark has a lot to answer…
email-marketing-strategy-copywriter-collective

How to use a nudge in your email marketing strategy

Tigger bounces piglet. Tigger is neither subtle nor gentle and it leaves poor piglet feeling baffled and overwhelmed. A nudge empowers where a bounce leaves no free will. This is especially true when it comes to email marketing strategy. To…
find-photos-special-ads-copywriter-collective

5 Places to Find Photos for Your Spec Ads

When you’re creating spec ads, whether on your own or with a design partner (recommended!), you’ll need to find images to use. And, since it’s bad karma to steal other people’s pictures, you’ll need good places to find them. Read on…
client-friendly-webcopy-copywriter-collective

Five Tips for Creating Client-Friendly Webcopy

Use the 5 tips below to analyze, plan, and make some needed changes to your webcopy. 1. The “You” Message Have a look at your webcopy now. How often do you refer to your prospective clients? How often do you talk about you? Consider…