Advertising

Read about the posts about the category Advertising of How to be a copywriter by Copywriter Collective.

copywriting-dos-copywriter-collective

Copywriting do’s and don’ts (Pt I – the do’s)

Sometimes the things you see in print just make you cringe! How did the copywriter get away with that? What were they thinking. So here's part one of 'Copywriting do's and don'ts'. Let's start with some things you've just got to do. 1.…
charity-advertising-copywriter-collective

Thinking outside the (charity) box

Practically since the dawn of time, the best advertising agencies have been more than happy to do charity advertising for next to nothing. It’s a mutually benevolent arrangement. The charity advertising gets memorable, visible work, raising…
writing-press-ads-copywriter-collective

Writing ads

The great thing about being creative is that you can break the rules if you like. Do your own thing. The only trouble is, before you break the rules you have to learn what they are. For the newbie copywriter, here are a few basics about writing…
long-copy-not-forgotten-copywriter-collective

Long copy ads: gone but not forgotten

Of course, everyone will tell you that long copy is dead. Copy should be short and punchy. People don’t have long enough attention spans any more. People don’t like reading nowadays. Everyone will tell you that people are too busy in this…