Today, businesses depend on strategies that guarantee effective communication and engagement with their potential clients. Among these strategies is the use of visual tools such as logos, which effectively communicates the company’s brand, and engages and interacts with the target audience.
A logo is the most excellent representation of any brand or business- it serves as the image your clients will associate with your brand or business and its value. And an excellent logo design should convey the message intended in a matter of seconds. As a result, choosing the perfect logo design is an important decision.
So, where do you begin? How do you choose a simple yet highly effective logo design? Find out below!
Tips for finding the best logo designs.
Well, it’s common for creative professionals to run out of their creative juices occasionally; the same applies to designers. Good news! You can restore your creativity by looking for inspiration. Here are simple tips to get you started.
- Browse through design websites. Browsing through design websites enables you to see some artistic inspirations, whether the designs are logo based or not. Any image you come across is bound to ignite your creativity and push you towards creating an even more classic design.
Review successful designs of other businesses in the same industry. The goal is to ensure that your brand or business stands out and effectively conveys the intended meaning. Here, research will include looking at what other companies in the same industry as yours are doing. Look at what they did as well as what they didn’t do in their logos.
Review the brand. Before you can begin to design a logo, you need to understand the brand itself. Focus on the fact that the logo is supposed to engage and interact with a target market. So, study the business. Look at the history of the company, their vision, mission, and values. Review the businesses’ processes and their relationship with external stakeholders such as clients. How do customers see the brand or business? How should the brand be projected to the customers and the market? All this information plays a vital role as they guide you in the process of designing a logo.
What to consider when designing a logo.
Designing a great logo that is simple enough to engage and effectively communicates all the intended meanings of a brand is not that easy. Check the list below for crucial factors to consider as you design a logo:
- Keep it simple. Generally, logos are usually minimized to small sizes, primarily for use on merchandise such as letterheads or keychains. The minute you include too many ideas such as fonts and colours into one logo, it becomes confusing and fails to deliver its intended meaning to the target audience. A simple logo ensures that viewers get the message conveyed quickly.
- Keep it relevant. The elements used on a logo need to be relevant to represent the image of the brand adequately. Aim to create a lasting impression using your logo by ensuring it’s unique and the design is based on a new concept that is relevant to the industry.
- Feel free to experiment. Be open to try out new ideas and step out of the ‘normal’ limitations. This means, being open to trying out new designs, regardless of the trends that other businesses have implemented in their logos. Explore and experiment with different designs you could use to make your logo stand out.
5 Simple logo designs for inspiration.
Many logo trends are engulfing the digital landscape and taking advantage of technological innovations. We’ve compiled a list of simple, yet effective logo designs below.
This design eliminates all the unnecessary elements and leaving what needs to be there only. Although this design might be challenging to achieve, if executed properly it can result in a memorable and distinctive logo. The appropriate use of typography, colours, and whitespace (a.k.a negative space) ensure the intended design is achieved. Famous brands with minimal design logos include Google, Uber, Spotify, Pinterest, Airbnb, Microsoft, among others.
Use of Geometry.
The use of geometrical shapes and imagery, including straight lines or grids are excellent for creating futuristic and straightforward logos. Proper use of bright color palettes and curves balances the logo elements while softening its appearance.
The use of optical illusions to create logos involves the manipulation of perspective and shading images to defy logic while increasing memorability. Popular styles used in optical illusions include warped, visually broken, fragmented or bent impressions.
Today, flat or semi-flat designs are trendy. This is because of the design’s usage of subtle shadows and details to provide room for improved visual hierarchy which improves the logos and their uniqueness as a whole.
This is a visually dynamic design that adds contrast and additional layers to your logo. Designers are finding the trend of creating multiple layered elements in a logo’s overlapping space to create room for more creativity and fantastic blends of colour.
A great logo effectively communicates the right message to the target audience and can convert visitors into customers. Therefore, your logo should demonstrate a strong brand identity.
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About the author:
Fazreen Razeek from Grafdom has served the digital industry for over 5 years. He collaborates and works alongside agencies, event organizers, and suppliers to develop and execute their marketing strategies. He is extremely passionate about education technology and also writes for various local and international publications. A graduate with High Distinction from the Edith Cowan University, Perth, Australia, Fazreen holds a Bachelor’s Degree with a double major in Marketing & Management.